Bally Gaming and Systems Announces Flamingo Las Vegas Purchase of MindPlay(TM) Technology
February 03 2005 - 6:00AM
PR Newswire (US)
Bally Gaming and Systems Announces Flamingo Las Vegas Purchase of
MindPlay(TM) Technology LAS VEGAS, Feb. 3 /PRNewswire-FirstCall/ --
Bally Gaming and Systems, a business unit of Alliance Gaming Corp.
(NYSE:AGI), announced today that Flamingo Las Vegas, a Caesars
Entertainment, Inc. (NYSE:CZR) resort, has agreed to purchase the
Company's MindPlay MP21 table-game management technology and will
convert its entire blackjack operation to MindPlay tables.
Flamingo's decision to upgrade all 36 of its blackjack table games
to MindPlay followed the successful conclusion of a six-month
marketing field test and technology and performance review of the
MindPlay table management system. With MindPlay, for the first
time, accurate player tracking is available on table games in real
time, as it has been on slot machines. MP21 gives "real-time"
information on items such as time played at the game, actual amount
wagered and win/loss amounts. This makes the rating and evaluation
of a player accurate and therefore comping programs vastly more
effective in targeting dollars to valued players. "We continue to
build momentum with our MindPlay technology and we're pleased to
have partners like the Flamingo and Caesars Entertainment and thank
them for embracing a new technology that benefits both players and
operators alike," said Richard Haddrill, President and CEO of
Alliance Gaming. "This was an intensive evaluation with some truly
impressive findings," said Rich Soltys, Senior Vice President of
the Bally Systems MindPlay product group. "The MindPlay optical bet
recognition exceeded 99.98 percent accuracy and 99.9 percent uptime
in this long-term live test. We're very pleased with the results
and excited to offer a product that brings both a high level of
performance and reliability with an affordable price. We think this
test clearly demonstrates the competitive advantages our customers
will experience through proven results from a live pit." MindPlay
MP21 is the industry's first and only completely automated table
rating system that tracks both bet and card information. MindPlay
uses standard casino chips that do not require the use of
electronics to broadcast gaming data such as RFID. The Flamingo
deal adds to Bally Gaming and Systems' current total penetration of
81 tables in the table-game systems market, including MindPlay live
at Fantasy Springs Casino in Indio, Calif., Eldorado Hotel Casino
in Reno, Nev., Rainbow Casino in Vicksburg, Miss., Galaxy Casino in
Macau, Aruba Marriott Resort and Stellaris Casino off the coast of
Venezuela and on the Ocean Jewel Casino cruise ship, operated by
St. Petersburg, Fla.-based Titan Cruise Lines. The Fantasy Springs
installation included the first use of the Company's gaming chip
product, Money Pieces(TM) Intelligent Gaming chips. Money Pieces
are designed and manufactured by the MindPlay product group of
Bally Systems and feature advanced new optical reading capabilities
for enhanced security and player tracking. Future MP21
installations are planned at Mohegan Sun in Uncasville, Conn.,
Barona Valley Ranch Resort & Casino in Lakeside, Calif., and
Potawatomi Casino in Wabeno, Wis. MP21 achieves complete monitoring
of all the table games' events including card and chip recognition.
It utilizes advanced high-speed imaging and patented artificial
intelligence (VisionCore(TM) imbedded image processing) to
accurately determine player ratings and provide state-of-the-art
security. The VisionCore system automatically recognizes chips and
playing cards and reconciles every transaction to ensure accurate
table statistics and player tracking. MP21 sends real-time
notification alerts to specified management and surveillance
terminals based on criteria defined by the operator. Card-counting
algorithms and other sophisticated trending analyses provide the
casino operator with powerful new tools to improve overall
management. Las Vegas-based Bally Gaming and Systems, a business
unit of Alliance Gaming Corp. (NYSE:AGI), designs, manufactures,
operates and distributes advanced gaming devices and systems
worldwide. Additional information on Bally Gaming and Systems can
be found at http://www.ballygaming.com/ or
http://www.ballysystems.com/. Alliance Gaming, a diversified gaming
company with headquarters in Las Vegas, also owns and operates
Rainbow Casino in Vicksburg, Miss. Additional information about the
Company can be found at http://www.alliancegaming.com/. About
Caesars Entertainment Caesars Entertainment is one of the world's
leading gaming companies. With 25 properties on four continents,
25,000 hotel rooms, nearly two million square feet of casino space
and 52,000 employees, the Caesars portfolio is among the strongest
in the industry. Caesars casino resorts operate under the Caesars,
Bally's, Flamingo, Grand Casinos, Hilton and Paris brand names. The
company has its corporate headquarters in Las Vegas. In July 2004,
the Board of Directors of Caesars Entertainment approved an offer
from Harrah's Entertainment to acquire the company for
approximately $1.8 billion and 66.3 million shares of Harrah's
common stock. The offer must be approved by shareholders of both
companies and federal and state regulators before the transaction
can close. Additional information on Caesars Entertainment can be
accessed through the company' web site at http://www.caesars.com/.
This news release may contain "forward-looking" statements within
the meaning of the Securities Act of 1933, as amended, and is
subject to the safe harbor created thereby. Such information
involves important risks and uncertainties that could significantly
affect the results in the future and, accordingly, such results may
differ from those expressed in any forward-looking statements.
Future operating results may be adversely affected as a result of a
number of risks that are detailed from time to time in the
company's filings with the Securities and Exchange Commission
Investor and Media Contact: Robert L. Saxton Alliance Gaming (702)
270-7600 DATASOURCE: Alliance Gaming Corp. CONTACT: Robert L.
Saxton of Alliance Gaming, +1-702-270-7600 Web site:
http://www.ballygaming.com/ Web site: http://www.ballysystems.com/
Web site: http://www.caesars.com/ Web site:
http://www.alliancegaming.com/
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