WISeKey’s NFT platform now available as a white-label allows brands to issue their TrustedNFT fully carbon neutral projects to comply with upcoming ESG regulations
July 26 2021 - 12:00PM
WISeKey’s
NFT platform now available as a white-label
allows brands to issue their
TrustedNFT fully carbon neutral projects
to comply with upcoming ESG regulations
The partnership with
Green NFT also ensures that NFTs on the WISe.Art platform are fully
carbon neutral and in compliance
with upcoming ESG regulations, which
is the desire of most collectors to protect the
planet.
The while-labeling WISeKey NFT option
allows brands to include a part of the WISe.Art platform into their
own ecosystems and websites to securely auction, trade and display
high-value collectible NFTs, a brand building alternative of the
digital world.
Geneva - July 26, 2021 - WISeKey International Holding
("WISeKey", SIX: WIHN, NASDAQ: WKEY), a leading cybersecurity, AI
and IoT company, today announced that its NFT platform for the
collectible and luxury market under the brand name WISe.Art
(https://www.wise.art) is available as a while-labeling option
allowing brands to include a part of the WISe.Art platform into
their own ecosystems and websites to securely auction, trade and
display high-value collectible NFTs, a brand building alternative
of the digital world.
The platform, tested the appetite of the art and collectible
community following a series of market tests starting in March of
this year by selling high value NFTs, incorporates the needs of
this exclusive and high-volume marketplace. Following the needs of
buyers and sellers of high-value goods the WISe.Art platform
evolves the original collection of WISe.Art and is a fully fledged
marketplace with its own digital currency, the ability to include
curators and multipliers, while-labeling options and a special NFT
design.
The NFT design of the WISe.Art platform ensures that besides an
authenticated and signed version of the actual digital asset, an
irreversible link to a physical object is set up, in addition to
proof of ownership, provenance and a set of contracts describing
future use and monetization streams. NFTs and platform are secured
by WISeKey's various security technology enabling the
authentication of physical objects as well as digital assets in a
safe end-to-end process. The WISe.Art platform allows trading of
NFTs into WISeKey's own TrustECoin cryptocurrency, enabling market
participants to stay anonymous - if they so choose - while ensuring
the necessary KYC processes to avoid unwanted activity on the
marketplace.
The launch of the WISe.Art platform comes after the successful
launch of two world premiere NFT auctions of the digital twins of a
physical watch - the Hublot Bigger Bang All Black Tourbillon
Chronograph Special Piece by Jean-Claude Biver, and the Jacob &
Co NFT a 3-D animation produced by the brand and inspired by its
Epic SF24 travel watch with two added features to make it a bespoke
digital creation, a tourbillon and a split-flap system.
The platform also includes permanent storage of the NFTs and as
well as token rewards for participants in auctions, curators and
other companies or individuals that contribute to the
community.
About WISeKeyWISeKey (NASDAQ: WKEY; SIX Swiss
Exchange: WIHN) is a leading global cybersecurity company currently
deploying large scale digital identity ecosystems for people and
objects using Blockchain, AI and IoT respecting the Human as the
Fulcrum of the Internet. WISeKey microprocessors secure the
pervasive computing shaping today’s Internet of Everything. WISeKey
IoT has an install base of over 1.5 billion microchips in virtually
all IoT sectors (connected cars, smart cities, drones, agricultural
sensors, anti-counterfeiting, smart lighting, servers, computers,
mobile phones, crypto tokens etc.). WISeKey is uniquely
positioned to be at the edge of IoT as our semiconductors produce a
huge amount of Big Data that, when analyzed with Artificial
Intelligence (AI), can help industrial applications to predict the
failure of their equipment before it happens.
Our technology is Trusted by the OISTE/WISeKey’s Swiss based
cryptographic Root of Trust (“RoT”) provides secure authentication
and identification, in both physical and virtual environments, for
the Internet of Things, Blockchain and Artificial Intelligence. The
WISeKey RoT serves as a common trust anchor to ensure the integrity
of online transactions among objects and between objects and
people. For more information, visit www.wisekey.com.
Press and investor contacts:
WISeKey
International Holding LtdCompany Contact: Carlos
MoreiraChairman & CEOTel: +41 22 594
3000info@wisekey.com |
WISeKey
Investor Relations (US)Contact: Lena CatiThe Equity
Group Inc.Tel: +1 212 836-9611lcati@equityny.com |
Disclaimer:This communication expressly or
implicitly contains certain forward-looking statements concerning
WISeKey International Holding Ltd and its business. Such statements
involve certain known and unknown risks, uncertainties and other
factors, which could cause the actual results, financial condition,
performance or achievements of WISeKey International Holding Ltd to
be materially different from any future results, performance or
achievements expressed or implied by such forward-looking
statements. WISeKey International Holding Ltd is providing this
communication as of this date and does not undertake to update any
forward-looking statements contained herein as a result of new
information, future events or otherwise.This press release does not
constitute an offer to sell, or a solicitation of an offer to buy,
any securities, and it does not constitute an offering prospectus
within the meaning of article 652a or article 1156 of the Swiss
Code of Obligations or a listing prospectus within the meaning of
the listing rules of the SIX Swiss Exchange. Investors must rely on
their own evaluation of WISeKey and its securities, including the
merits and risks involved. Nothing contained herein is, or shall be
relied on as, a promise or representation as to the future
performance of WISeKey.
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