TAMPA, Fla. and
WHIPPANY, N.J., Sept. 17, 2019 /PRNewswire/
-- IRONMAN®, a Wanda Sports Group company, along
with Aleve®, the pain relief brand trusted by millions
of Americans, is excited to announce a new partnership of the 2019
Vega IRONMAN® World Championship, the most iconic
one-day endurance event in the world. Aleve® will
sponsor the event's "No Pain, No Gain Mile Challenge," in which
runners who achieve the quickest time in the sponsored mile will
receive a prize provided by Aleve®.
The IRONMAN® World Championship is the pinnacle of
endurance racing with over 95,000 athletes competing to qualify at
more than 40 global IRONMAN® events each year.
"It's an exciting time for IRONMAN®, and it's a great
opportunity to partner with Aleve®, a leader in this
field and a brand our athletes use – whether they are professional
athletes, weekend warriors or everyday enthusiasts. We are glad to
welcome Aleve® to our `Ohana," said Matthieu Van Veen, Chief Revenue Officer for The
IRONMAN® Group. "Whether during training or after the
big event, these athletes need safe and effective solutions that
allow them to address the muscle aches and pain that could hold
them back from being their best. This is why the collaboration with
Aleve® for the IRONMAN® World Championship is such a
perfect match."
Aleve® is a proven and trusted choice for minor back,
body, and muscle aches, as well as other common types of pain with
which many athletes are familiar. It lasts longer than other OTC
pain relievers*, which is really important when you consider the
pain associated with training and racing often lasts longer than a
few hours. Aleve® is proven pain relief that lasts all
day† with fewer pills*, benefits that Lisa Tecklenburg, Bayer's Vice President
Pain/Cardio, said makes it a natural choice for active, busy
adults.
"When people hear 'IRONMAN®,' they know that it
stands for overcoming obstacles to reach the pinnacle of
performance," Tecklenburg said. "Aches and pains can be obstacles
as well, for all of us – whether we are athletes or work in an
office chair. The team at Aleve® understands how
important it is to all of us that we can perform at our highest
levels.
"Our partnership with IRONMAN® exemplifies this
spirit, and we are proud that Aleve's® proven benefits
will be highlighted as part of this iconic racing event."
Viewers of the 2019 Vega IRONMAN® World Championship
can enjoy 20 hours of comprehensive live race day coverage globally
via IRONMAN NOW™ on Facebook Watch –
www.facebookwatch.com/IRONMANnow – and through regional television
coverage, including NBC Sports in the
United States. Last year's IRONMAN® World
Championship live coverage included everything from the
early-morning body marking to the final-hour finish-line
celebration and saw nearly 20 million total views on Facebook
Watch.
Event information for the 2019 Vega IRONMAN® World
Championship can be found at
www.ironman.com/triathlon/events/americas/ironman/world-championship.aspx.
For more information on the IRONMAN® brand and global
event series, visit www.ironman.com. For more details about
Aleve® and its full range of pain relief products, visit
www.aleve.com.
*Based on minimum labeled dosing.
†Each pill has the strength to last 12
hours.
About Aleve®
In more than 25 years over-the-counter, Aleve® has
been used by millions of Americans as a safe and effective pain
reliever. With the convenience of all day relief with just two
pills, Aleve® can be used for the treatment of minor
aches and pains due to, muscle aches, backache, headache,
toothache, menstrual pain, minor arthritis pain and pain associated
with the common cold. Always read and follow label
instructions.
Bayer: Science for a Better Life
Bayer is a global enterprise with core competencies in the life
science fields of health care and nutrition. Its products and
services are designed to benefit people by supporting efforts to
overcome the major challenges presented by a growing and aging
global population. At the same time, the Group aims to increase its
earning power and create value through innovation and growth. Bayer
is committed to the principles of sustainable development, and the
Bayer brand stands for trust, reliability and quality throughout
the world. In fiscal 2018, the Group employed around 117,000 people
and had sales of 39.6 billion euros.
Capital expenditures amounted to 2.6 billion
euros, R&D expenses to 5.2
billion euros. For more information, go to www.bayer.us.
About IRONMAN®
As part of Wanda Sports Group, The
IRONMAN® Group operates a global portfolio of
events that includes the IRONMAN® Triathlon Series,
the IRONMAN® 70.3® Triathlon
Series, 5150™ Triathlon Series, the Rock 'n' Roll Marathon
Series®, IRONKIDS®, ITU World Triathlon
Series, premier running events including the Standard Chartered
Singapore Marathon™ and The Sun-Herald
City2Surf® presented by Westpac,
Ultra-Trail® World Tour events including Tarawera
Ultra and Ultra-Trail Australia™, mountain bike races including the
Absa Cape Epic®, road cycling events, and other
multisport races. The IRONMAN® Group is the largest
operator of mass participation sports in the world and provides
more than a million participants annually the benefits of endurance
sports through the company's vast offerings. Since the inception of
the iconic IRONMAN® brand and its first event in
1978, athletes have proven that ANYTHING IS
POSSIBLE® by crossing finish lines around the
world. Beginning as a single race, The
IRONMAN® Group has grown to become a global
sensation with more than 235 events across 55+ countries. For more
information, visit www.ironman.com.
About Wanda Sports Holdings
Wanda Sports Group (Nasdaq: WSG) is a leading global sports
events, media and marketing platform with a mission to unite people
in sports and enable athletes and fans to live their passions and
dreams. Through our businesses, including Infront and The
IRONMAN® Group, we have significant intellectual
property rights, long-term relationships and broad execution
capabilities, enabling us to deliver unrivalled sports event
experiences, creating access to engaging content and building
inclusive communities. We offer a comprehensive array of events,
marketing and media services through three primary segments: Mass
Participation, Spectator Sports and Digital, Production, Sports
Solutions (DPSS). Our full-service platform creates value for our
partners and clients as well as other stakeholders in the sports
ecosystem, from rights owners, to brands and advertisers, and to
fans and athletes. Headquartered in Beijing, China, Wanda Sports Group has more
than 60 offices and 1,600 employees around the world.
Forward-Looking Statements
This release may contain forward-looking statements based on
current assumptions and forecasts made by Bayer Group or subgroup
management. Various known and unknown risks, uncertainties and
other factors could lead to material differences between the actual
future results, financial situation, development or performance of
the company and the estimates given here. These factors include
those discussed in Bayer's public reports which are available on
the Bayer website at www.bayer.com. The company assumes no
liability whatsoever to update these forward-looking statements or
to conform them to future events or developments.
Contact:
Colby Gorniewicz
The IRONMAN® Group
Email: press@ironman.com
Dan Childs
Bayer U.S.
Email: daniel.childs@bayer.com
Office: 862-404-7744
Mobile: 973-437-0809
Social Media Channels
- Facebook: BayerUnitedStates
- Twitter: BayerUS
- Instagram: BayerUS
- YouTube: BayerUS
Bayer® and the Bayer Cross® are
registered trademarks of Bayer.
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SOURCE Bayer