MONTREAL and BURBANK, Calif., Aug.
13, 2021 /PRNewswire/ -- WowWee®, a leading
manufacturer of innovative consumer entertainment products and the
makers of Fingerlings®, Got2Glow Fairy Finder™ and more, and
Nickelodeon Digital Studios today announced a partnership for
original digital-first content reimagining WowWee's My Squishy
Little Dumplings characters as an animated band. The beloved
characters from My Squishy Little Dumplings will come together as
"The Squish," a digital, K-pop inspired band bringing a new genre
of music called S-pop (aka Squish Pop) to kids.
Nickelodeon Digital Studios is producing a suite of exclusive
digital content starring "The Squish" kicking off on August
13–designated as "Dumpling Day"— with a featured song and music
video on the Nickelodeon and Nick Jr. YouTube Channels. Titled "Can
You Resist the Squish?!," the song and video focus on the big,
unique personalities of each of the characters: Doe, Dip, Dee and
Dot. The song will be available on all digital streaming platforms
including Apple Music, Spotify, iTunes, YouTube, and more.
Following the first music video debut, additional pieces of
content will be released throughout the year on Nickelodeon's
YouTube Channels including:
- Music Videos: Dance music videos that highlight each
Dumpling's individual track along with their unique origin
story
- Behind-The-Scenes Content: Exclusive, backstage content
from "The Squish"
- House Party Tour: "The Squish" are hitting the
road, making stops in the Kitchen, the Play Room, The Tub and the
Backyard!
Click HERE to embed the music video
and HERE to download art.
"Kids and families from all over the world will adore 'My
Squishy Little Dumplings,' the same way we do," said Ashley Kaplan, Senior Vice President, Digital
Studios, Nickelodeon. "We are so excited to create an environment
where these characters can evolve and thrive, and kids can fall in
love with them in a whole new way."
"When WowWee first showed us My Squishy Little Dumplings we
immediately knew these fun, surprising and loveable characters
were a natural fit for the Nickelodeon portfolio," said
Jamie Drew, Senior Vice President,
Strategic Partnerships and Americas Licensing, ViacomCBS. "We're
thrilled to work with such a creative and innovative partner to
launch this digital-first execution."
"We know kids everywhere are going to love the My Squishy Little
Dumplings digital content on Nickelodeon's digital platforms just
as much as we do," said Sydney
Wiseman, Vice President of Brand Development & Creative
Strategy at WowWee. "Nickelodeon is the perfect partner for us to
bring the Dumplings into this next phase of fandom around the
world."
For more information, please
visit https://wowwee.com/ and be sure to join the
"Dumpling Day" celebration, Friday, August
13th on social media by following
@mysquishylittles.
ABOUT WOWWEE
WowWee® is a global innovator and industry leader in developing,
marketing, and distributing hi-tech consumer robotic, toy, and
entertainment products. Since its launch in 1988, WowWee has
revolutionized the way consumers interact with robotics - fusing
technology and imagination to deliver award-winning toys and
gadgets such as Robosapien® and MiP®, The Toy Association's
Innovative Toy of the Year (TOTY) in 2015. WowWee's Fingerlings®-
the first-ever line of animatronic collectible toys - instantly
skyrocketed in popularity, topping retail best-selling lists around
the world, and won the 2018 Collectible Toy of the Year and overall
Toy of the Year awards. Also, the company won Plush Toy of the Year
in 2020 for its licensed, official Pinkfong Baby Shark™ Song
Puppets with Tempo Control, and Licensing
International's Excellence Award for Best Toy of the Year ages
0-8. With offices in Montreal, San
Diego, and Hong Kong,
WowWee continues to innovate across the toy and entertainment
categories. Please visit http://www.wowwee.com
ABOUT NICKELODEON
Nickelodeon, now in its 42nd year, is the
number-one entertainment brand for kids. It has built a diverse,
global business by putting kids first in everything it does. The
brand includes television programming and production in
the United States and around the
world, plus consumer products, digital, location based experiences,
publishing and feature films. For more information or artwork,
visit http://www.nickpress.com. Nickelodeon and all related
titles, characters and logos are trademarks of ViacomCBS Inc.
(Nasdaq: VIACA, VIAC).
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SOURCE WowWee