Unica Once Again Tops Competitors in Gartner Magic Quadrant for Multichannel Campaign Management
April 10 2007 - 6:21PM
Business Wire
Unica� Corporation (Nasdaq: UNCA), a global provider of Enterprise
Marketing Management (EMM) solutions, today announced the company
has been positioned in the �Leaders� quadrant of Gartner, Inc.�s
�Magic Quadrant for Multichannel Campaign Management, 1Q07� 1. The
Gartner report defines �Leaders� as companies that �consistently
out-perform in overall campaign management performance for basic
and advanced campaign management, as well as for integration with
e-marketing. Leaders have high market visibility, high market
penetration, strong market momentum and a strategic vision for
growing the campaign management business.� Unica has maintained
leadership in Gartner�s evaluations of campaign management since
first appearing on the quadrant in 2000. �We are honored to be
recognized by Gartner as a leader of multichannel campaign
management once again,� said Yuchun Lee, Unica CEO. �This validates
the commitment and investment we have made in providing marketing
technology that marketers from around the world use to execute,
analyze and measure integrated on-line and off-line marketing
initiatives to deliver a superior experience for their customers.
We plan to continue enhancing our multichannel campaign management
and other marketing solutions to help customers gain value and
optimize business results through enhanced customer acquisition,
retention and growth.� Gartner�s report states that Unica �provides
clients in many industries with the broadest range of campaign
management capabilities, depending on current and growing needs.�
It adds, �Unica also is meeting the growing needs of campaign
management departments for augmentation of campaign management with
MRM.� The report says that �Unica's references consistently point
to an intuitive user interface, the adoption of complex
multichannel campaign execution, the ability to run more campaigns
quickly and open architecture as main reasons for purchasing
Unica.� Gartner goes on to say that �references generally reported
high-quality experiences and execution from Unica's professional
service group and integration partners, as well as excellent
support from Unica's support team.� The multichannel campaign
management market �is one of the fastest-growing CRM investment
areas, at an approximate 16% compound annual growth rate from 2006
through 2011,� according to Gartner�s report. Gartner defines
multichannel campaign management as enabling processes �to
communicate offers to customer segments in a multichannel
environment. Basic campaign management includes functionality for
segmentation, campaign execution and campaign workflow. Advanced
analytic functionality includes predictive analytics and campaign
optimization. Advanced execution functionality includes event
triggering and real-time recommendations. E-marketing
functionality, which is increasingly becoming integrated with
campaign management, includes Web analytics, community and search
marketing.� To read the complete Magic Quadrant for Multichannel
Campaign Management, please visit the Unica site at
http://www.unica.com/library/register.cfm?docnum=263 (requires
registration). 1Gartner Research �Magic Quadrant for Multichannel
Campaign Management� by Adam Sarner, April 6, 2007. About Unica
Unica� Corporation (NASDAQ: UNCA) is a leading global provider of
enterprise marketing management (EMM) software. Focused exclusively
on the needs of marketers, Unica delivers the most comprehensive
EMM suite on the market. Unica's Affinium� software streamlines the
entire marketing process for brand, relationship and internet
marketing � from planning and budgeting to project management,
execution and measurement. Offered on premise or on demand,
Affinium delivers key EMM capabilities including: web and customer
analytics, cross-channel lead and campaign management, and
marketing resource management. Unica�s solution uniquely provides a
marketing system of record that enables marketers to easily manage
marketing information and assets, rapidly assemble campaign
components, and track performance. Just as sales force automation
has streamlined sales operations, Unica's EMM solution is poised to
revolutionize marketing. Today, more than 500 companies worldwide
have adopted Unica's Affinium as their EMM solution. Founded in
1992, Unica is headquartered in Waltham, Massachusetts, with
additional offices in the US, Australia, France, Germany, India,
Netherlands, Singapore, Spain, and the UK. For more information,
visit www.unica.com. Unica sponsors The Marketers� Consortium, an
online community where marketers and industry experts discuss the
critical challenges of today�s fast paced, interactive,
customer-driven world. The Marketers' Consortium�s notable
moderators have included Don Peppers, Peppers and Rogers Group, and
Elana Anderson, Forrester Research. Visit The Marketers' Consortium
blog at www.unica.com/share. Forward-looking Statements The
information provided in this press release above contains
forward-looking statements that relate to future events and future
financial performance of Unica. These forward-looking statements
are based upon Unica's historical performance and its current
plans, estimates and expectations and are not a representation that
such plans, estimates, or expectations will be achieved. These
forward-looking statements represent Unica's expectations as of the
date of this press announcement. Subsequent events may cause these
expectations to change; and Unica disclaims any obligation to
update or revise the forward-looking statements in the future.
Matters subject to forward-looking statements involve known and
unknown risks and uncertainties, including volatility of stock
price due to the difficulty in predicting operating results and the
long sales cycle for Unica's software; failure by Unica to develop
new software products and enhance existing products; failure to
retain key staff; failure by Unica to continue to be positioned in
the �Leader�s� quadrant in the Gartner report; the potential that
Unica software will not help a customer streamline its processes,
spend less time executing its marketing programs or optimize its
business results; and failure to properly protect Unica's
proprietary rights and intellectual property. These and other
factors listed in the Annual Report on Form 10K for the fiscal year
ended September 30, 2006 under �Risk Factors� could cause Unica's
performance or achievements to be materially different from those
expressed or implied by the forward-looking statements.
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