Unica Kicks Off Month-long Internet Marketing-focused Blogging Event
March 29 2007 - 9:06AM
Business Wire
Rand Schulman, new GM of Unica�s Internet Marketing Group, will
kick off a month-long Internet marketing blogging event on The
Marketers� Consortium (http://unicashare.typepad.com) starting in
April. Co-hosting the IM-focused �blog party� will be Steve
O�Brien, VP of marketing for the Unica�s IM Group. The Marketers�
Consortium is an online community developed exclusively for
marketing executives. Hosted by Unica, the blog features lively
discussions about the critical challenges facing senior marketers
today. Topics range from cross-channel marketing and marketing
operations issues to the new social media strategies that marketers
are employing to reach out to customers. Previous hosts of The
Marketers� Consortium include marketing thought leaders such as Don
Peppers, Peppers and Rogers Group; Elana Anderson, Forrester
Research, Pat LaPointe, MarketingNPV; and Elizabeth Roche,
Customers Incorporated. Schulman and O�Brien will be taking over
the blogging reins from Chris Kenton, President of MotiveLab, a
social marketing agency, and author of the marketing strategy blog
Marketonomy.com. Kenton has most recently been covering the topic
of social media. A recent post includes a series of relevant
resources about the topic (Some Good Social Media Sources). For
more information on The Marketers� Consortium visit:
http://unicashare.typepad.com About Unica Unica� Corporation
(NASDAQ: UNCA) delivers the most comprehensive enterprise marketing
management (EMM) suite on the market today. Its Affinium� software
suite uniquely enables marketers to analyze and act on customer
cross-channel behavior easily and efficiently. Unica�s
enterprise-level web analytics solution, Affinium NetInsight�,
offers the industry�s most user-friendly, intuitive graphical
reporting and exploration capabilities. When used in conjunction
with other EMM modules, NetInsight allows marketers to integrate
online and offline behavior tracking and analysis and improve
campaign targeting and customer segmentation across multiple
channels to truly optimize marketing effectiveness. Focused
exclusively on the needs of marketers, Unica�s Affinium software
streamlines the entire marketing process from planning and
budgeting to project management, execution and measurement. Offered
on premise or on demand, Unica�s EMM solution delivers: web and
customer analytics, demand generation, and marketing resource
management. Today, more than 500 companies worldwide have adopted
Unica's Affinium as their EMM solution. Founded in 1992, Unica is
headquartered in Waltham, Massachusetts, with additional offices in
the US, Australia, France, Germany, India, Singapore, Spain, and
the UK. For more information, visit www.unica.com. Forward-looking
Statements The information provided in this press release above
contains forward-looking statements that relate to future events
and future financial performance of Unica. These forward-looking
statements are based upon Unica's historical performance and its
current plans, estimates and expectations and are not a
representation that such plans, estimates, or expectations will be
achieved. These forward-looking statements represent Unica's
expectations as of the date of this press announcement. Subsequent
events may cause these expectations to change; and Unica disclaims
any obligation to update or revise the forward-looking statements
in the future. Matters subject to forward-looking statements
involve known and unknown risks and uncertainties, including
volatility of stock price due to the difficulty in predicting
operating results and the long sales cycle for Unica's software;
failure by Unica to develop new software products and enhance
existing products; failure to retain key staff; failure by Unica to
maintain historical maintenance renewal rates; the potential that
Unica software will not help a customer streamline its processes or
spend less time executing its marketing programs; and failure to
properly protect Unica's proprietary rights and intellectual
property. These and other factors listed in the Annual Report on
Form 10K for the fiscal year ended September 30, 2006 under �Risk
Factors� could cause Unica's performance or achievements to be
materially different from those expressed or implied by the
forward-looking statements.
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