Unica� Corporation (Nasdaq: UNCA), a global provider of Enterprise
Marketing Management (EMM) solutions, today announced that two of
its customers have been featured in a recent report issued by
analyst firm Financial Insights, an IDC Company. The August 2006
report �CRM Resurgence in Asia: Which Banks Lead the Charge?�
spotlights two Unica customers, HDFC Bank and OCBC Bank, as
examples of financial services organizations in Asia Pacific that
are achieving measurable and verifiable benefits from their
deployment of CRM related technology, namely Unica�s Affinium� EMM
software. According to the report, �spending on CRM-related
technology by Asia�s leading banks is expected to show strong
growth.�1 Central to the banks� investments is the need for
optimization in all aspects of managing customer relationships,
customer contacts, channels and market resources. Financial
Insights notes a growing focus on marketing optimization,
specifically with a need to prioritize competing campaigns and to
effectively allocate, track and utilize marketing budgets and
resources. The two Unica customers featured in the Financial
Insights report have successfully achieved cross-channel campaign
optimization through the use of event-based marketing and
integrated analytics. HDFC Bank and OCBC Bank both realized success
by increasing their market share, acquiring profitable customers
and boosting customer loyalty through their use of Affinium,
Unica�s signature EMM solution. HDFC Bank, India�s second largest
private sector bank, deployed Unica�s Affinium software to design,
optimize, execute and analyze its marketing programs, capturing a
complete view of its customers across channels. HDFC Bank relies on
Unica�s Affinium to deliver personalized marketing communications
such as registration alerts and product cross-sell, and models for
propensity, response likelihood, and usage. Through the automation
and increased personalization provided by Affinium, the bank has
increased the number of campaigns it executes by more than 500
percent, contributing to the bank�s rapid growth to nearly nine
million customers from just five million four years ago. As the
bank's modeling capabilities mature, it will be running more
event-based campaigns to more quickly identify when customers are
ready for decision making. OCBC Bank in Singapore is recognized for
its sophisticated event-based marketing capabilities. In 2005, OCBC
completed a full implementation of Unica�s Affinium suite to
coordinate, manage, optimize, execute and measure customer
communications across channels including event-based marketing,
sales and customer service. Using Affinium�s unique event-detection
capabilities, OCBC increased the level of service it provides to
customers by identifying changes and patterns in customer behavior
that indicate new banking needs and responding with associated
cross-sell or up-sell offers. OCBC achieved a more than 40 percent
conversion rate on these event-based marketing initiatives.
Additionally, the bank uses the software for proactive service
communication to let customers know what is happening and what to
expect with regards to applications for new services. OCBC has
recovered the cost of its CRM investment through the substantial
increase in the number of marketing campaigns deployed, the volume
of leads generated (up 362 percent since 2002) and an improvement
in redemption rates for product and service offers. �We applaud
HDFC and OCBC for their trend-setting examples of leadership and
for demonstrating the return on investment that EMM solutions can
bring to companies� top line results and marketing effectiveness,�
said Yuchun Lee, CEO of Unica Corporation. �Unica is committed to
helping companies use marketing technology to their competitive
advantage, optimizing their sales results and improving customer
retention and loyalty.� To obtain a copy of the full report, please
visit http://www.unica.com/library/library.cfm?pw=ar About Unica
Unica� Corporation (NASDAQ: UNCA) is a leading global provider of
Enterprise Marketing Management (EMM) software. Focused exclusively
on the needs of marketers, Unica's Affinium� software delivers key
EMM capabilities, including: web and customer analytics, demand
generation, and marketing resource management. Affinium streamlines
the entire marketing process for brand, relationship and internet
marketing - from planning and budgeting to project management,
execution and measurement. As the most comprehensive EMM suite on
the market, Affinium uniquely delivers a marketing system of record
- a purpose-built solution through which marketers easily manage
marketing information and assets, rapidly assemble campaign
components, and report on performance. Unica's EMM solution is to
marketing what sales force automation is to sales organizations.
Today, more than 400 companies worldwide benefit from Unica's EMM
vision. Founded in 1992, Unica is headquartered in Waltham,
Massachusetts, with additional offices in the United States,
Australia, France, Germany, India, Singapore, Spain, and the United
Kingdom. For more information, visit www.unica.com. Unica is
exclusive sponsor of The Marketers� Consortium, an online community
that offers a unique opportunity for dialog between marketing
executives from across industries. Covering some of the most
critical challenges and opportunities senior marketers face today,
The Marketers' Consortium has hosted notable moderators including:
Don Peppers from Peppers and Rogers Group, Elana Anderson from
Forrester Research, Pat LaPointe from MarketingNPV, and Elizabeth
Roche from Customers Incorporated. Visit The Marketers' Consortium
at http://unicashare.typepad.com Copyright 2006 Unica Corporation.
Unica, the Unica logo, Affinium and NetTracker are registered
trademarks of Unica Corporation. All other product names, service
marks, and trademarks mentioned herein are trademarks of their
respective owners. About Financial Insights, an IDC Company
Financial Insights provides independent research, custom
consulting, and detailed multiclient studies on the technology
issues and challenges facing the financial services industry. Our
global research covers topics of strategic importance to corporate
and retail banks, insurance carriers, asset management firms,
securities and brokerage firms. Our local practices in Asia
Pacific, Europe, Latin America and Canada add an in-depth regional
viewpoint. Financial Insights, an IDC company, is headquartered in
Framingham, Massachusetts, USA. IDC is a subsidiary of IDG, the
world's leading IT media, research, and exposition company. Visit
www.financial-insights.com for more information. 1 Financial
Insights, �CRM Resurgence in Asia: Which Banks Lead the Charge?�,
Michael Araneta, August 2006 Forward-looking Statements The
information provided in this press release above contains
forward-looking statements that relate to future events and future
financial performance of Unica. These forward-looking statements
are based upon Unica's historical performance and its current
plans, estimates and expectations and are not a representation that
such plans, estimates, or expectations will be achieved. These
forward-looking statements represent Unica's expectations as of the
date of this press announcement. Subsequent events may cause these
expectations to change; and Unica disclaims any obligation to
update or revise the forward-looking statements in the future.
Matters subject to forward-looking statements involve known and
unknown risks and uncertainties, including volatility of stock
price due to the difficulty in predicting operating results and the
long sales cycle for Unica's software; failure by Unica to develop
new software products and enhance existing products; failure to
retain key staff; failure by Unica to maintain historical
maintenance renewal rates; the potential that Unica software will
not help a customer streamline its processes or spend less time
executing its marketing programs; and failure to properly protect
Unica's proprietary rights and intellectual property. These and
other factors listed in the Annual Report on Form 10K for the
fiscal year ended September 30, 2005 under �Risk Factors� could
cause Unica's performance or achievements to be materially
different from those expressed or implied by the forward-looking
statements. Unica(R) Corporation (Nasdaq: UNCA), a global provider
of Enterprise Marketing Management (EMM) solutions, today announced
that two of its customers have been featured in a recent report
issued by analyst firm Financial Insights, an IDC Company. The
August 2006 report "CRM Resurgence in Asia: Which Banks Lead the
Charge?" spotlights two Unica customers, HDFC Bank and OCBC Bank,
as examples of financial services organizations in Asia Pacific
that are achieving measurable and verifiable benefits from their
deployment of CRM related technology, namely Unica's Affinium(R)
EMM software. According to the report, "spending on CRM-related
technology by Asia's leading banks is expected to show strong
growth."(1) Central to the banks' investments is the need for
optimization in all aspects of managing customer relationships,
customer contacts, channels and market resources. Financial
Insights notes a growing focus on marketing optimization,
specifically with a need to prioritize competing campaigns and to
effectively allocate, track and utilize marketing budgets and
resources. The two Unica customers featured in the Financial
Insights report have successfully achieved cross-channel campaign
optimization through the use of event-based marketing and
integrated analytics. HDFC Bank and OCBC Bank both realized success
by increasing their market share, acquiring profitable customers
and boosting customer loyalty through their use of Affinium,
Unica's signature EMM solution. HDFC Bank, India's second largest
private sector bank, deployed Unica's Affinium software to design,
optimize, execute and analyze its marketing programs, capturing a
complete view of its customers across channels. HDFC Bank relies on
Unica's Affinium to deliver personalized marketing communications
such as registration alerts and product cross-sell, and models for
propensity, response likelihood, and usage. Through the automation
and increased personalization provided by Affinium, the bank has
increased the number of campaigns it executes by more than 500
percent, contributing to the bank's rapid growth to nearly nine
million customers from just five million four years ago. As the
bank's modeling capabilities mature, it will be running more
event-based campaigns to more quickly identify when customers are
ready for decision making. OCBC Bank in Singapore is recognized for
its sophisticated event-based marketing capabilities. In 2005, OCBC
completed a full implementation of Unica's Affinium suite to
coordinate, manage, optimize, execute and measure customer
communications across channels including event-based marketing,
sales and customer service. Using Affinium's unique event-detection
capabilities, OCBC increased the level of service it provides to
customers by identifying changes and patterns in customer behavior
that indicate new banking needs and responding with associated
cross-sell or up-sell offers. OCBC achieved a more than 40 percent
conversion rate on these event-based marketing initiatives.
Additionally, the bank uses the software for proactive service
communication to let customers know what is happening and what to
expect with regards to applications for new services. OCBC has
recovered the cost of its CRM investment through the substantial
increase in the number of marketing campaigns deployed, the volume
of leads generated (up 362 percent since 2002) and an improvement
in redemption rates for product and service offers. "We applaud
HDFC and OCBC for their trend-setting examples of leadership and
for demonstrating the return on investment that EMM solutions can
bring to companies' top line results and marketing effectiveness,"
said Yuchun Lee, CEO of Unica Corporation. "Unica is committed to
helping companies use marketing technology to their competitive
advantage, optimizing their sales results and improving customer
retention and loyalty." To obtain a copy of the full report, please
visit http://www.unica.com/library/library.cfm?pw=ar About Unica
Unica(R) Corporation (NASDAQ: UNCA) is a leading global provider of
Enterprise Marketing Management (EMM) software. Focused exclusively
on the needs of marketers, Unica's Affinium(R) software delivers
key EMM capabilities, including: web and customer analytics, demand
generation, and marketing resource management. Affinium streamlines
the entire marketing process for brand, relationship and internet
marketing - from planning and budgeting to project management,
execution and measurement. As the most comprehensive EMM suite on
the market, Affinium uniquely delivers a marketing system of record
- a purpose-built solution through which marketers easily manage
marketing information and assets, rapidly assemble campaign
components, and report on performance. Unica's EMM solution is to
marketing what sales force automation is to sales organizations.
Today, more than 400 companies worldwide benefit from Unica's EMM
vision. Founded in 1992, Unica is headquartered in Waltham,
Massachusetts, with additional offices in the United States,
Australia, France, Germany, India, Singapore, Spain, and the United
Kingdom. For more information, visit www.unica.com. Unica is
exclusive sponsor of The Marketers' Consortium, an online community
that offers a unique opportunity for dialog between marketing
executives from across industries. Covering some of the most
critical challenges and opportunities senior marketers face today,
The Marketers' Consortium has hosted notable moderators including:
Don Peppers from Peppers and Rogers Group, Elana Anderson from
Forrester Research, Pat LaPointe from MarketingNPV, and Elizabeth
Roche from Customers Incorporated. Visit The Marketers' Consortium
at http://unicashare.typepad.com Copyright 2006 Unica Corporation.
Unica, the Unica logo, Affinium and NetTracker are registered
trademarks of Unica Corporation. All other product names, service
marks, and trademarks mentioned herein are trademarks of their
respective owners. About Financial Insights, an IDC Company
Financial Insights provides independent research, custom
consulting, and detailed multiclient studies on the technology
issues and challenges facing the financial services industry. Our
global research covers topics of strategic importance to corporate
and retail banks, insurance carriers, asset management firms,
securities and brokerage firms. Our local practices in Asia
Pacific, Europe, Latin America and Canada add an in-depth regional
viewpoint. Financial Insights, an IDC company, is headquartered in
Framingham, Massachusetts, USA. IDC is a subsidiary of IDG, the
world's leading IT media, research, and exposition company. Visit
www.financial-insights.com for more information. (1) Financial
Insights, "CRM Resurgence in Asia: Which Banks Lead the Charge?",
Michael Araneta, August 2006 Forward-looking Statements The
information provided in this press release above contains
forward-looking statements that relate to future events and future
financial performance of Unica. These forward-looking statements
are based upon Unica's historical performance and its current
plans, estimates and expectations and are not a representation that
such plans, estimates, or expectations will be achieved. These
forward-looking statements represent Unica's expectations as of the
date of this press announcement. Subsequent events may cause these
expectations to change; and Unica disclaims any obligation to
update or revise the forward-looking statements in the future.
Matters subject to forward-looking statements involve known and
unknown risks and uncertainties, including volatility of stock
price due to the difficulty in predicting operating results and the
long sales cycle for Unica's software; failure by Unica to develop
new software products and enhance existing products; failure to
retain key staff; failure by Unica to maintain historical
maintenance renewal rates; the potential that Unica software will
not help a customer streamline its processes or spend less time
executing its marketing programs; and failure to properly protect
Unica's proprietary rights and intellectual property. These and
other factors listed in the Annual Report on Form 10K for the
fiscal year ended September 30, 2005 under "Risk Factors" could
cause Unica's performance or achievements to be materially
different from those expressed or implied by the forward-looking
statements.
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