Unica Launches Marketing Resource Management Alliance Program
November 06 2006 - 9:41AM
Business Wire
Unica� Corporation (Nasdaq: UNCA), a global provider of Enterprise
Marketing Management (EMM) solutions, today announced the launch of
its Marketing Resource Management (MRM) Alliance. Designed for
service providers who offer augmented services and support for
Unica�s MRM solution, Affinium Plan�, the MRM Alliance expands the
professional services and other complementary offerings available
for the company�s Enterprise Marketing Management (EMM) customers.
Members of the MRM Alliance Program collaborate with Unica in
addressing the operational challenges of marketing, such as
increasing process efficiency, aligning all marketing activities,
and improving the visibility into and measurability of marketing.
The MRM Alliance includes companies who already incorporate
Affinium Plan into their overall EMM offering as well as a growing
list of MRM specialists. Current Alliance members include Acxiom,
Bridges Horizon, Epsilon and Quaero. �We have a long, successful
history working with Unica and share Unica�s commitment to
delivering the most effective and robust MRM solutions to help
companies optimize their marketing operations,� said Lane Michel,
executive vice president of marketing performance management at
Quaero, a MRM Alliance member. �The marketing industry continues to
evolve and Unica is taking the right approach by uniting experts in
marketing strategy, processes and technology to deliver best
practices to existing and prospective customers. We look forward to
expanding our relationship with Unica through the MRM Alliance
Program.� The MRM Alliance Program builds on Unica�s 14-year
experience working with service providers, including
category-leading systems integrators, marketing service providers
and channel-specific experts such as internet marketing
specialists. Participants in the MRM Alliance Program share a
similarly productive relationship with Unica, including an open
information exchange designed to accelerate product awareness and
adoption and ensure successful implementation by customers. �Unica
recognizes the value of building a strong alliance network to
provide the most comprehensive solution for our customers,� said
Yuchun Lee, CEO of Unica Corporation. �As today�s marketing
environment grows increasingly complex, professional services can
extend the value of our software and help marketers transform their
marketing operations. This MRM Alliance Program gives our customers
the resources they need to ensure the success of their use of
Affinium Plan.� Affinium Plan, Unica�s signature MRM software
solution, allows marketers to effectively plan and budget marketing
activities, manage production and execution of projects, and track
performance. As a centralized collaboration platform, Affinium Plan
streamlines the process for aligning strategic goals, defining
marketing plans and tracking budgets and helps executives obtain a
clearer, more accurate view of marketing operations for improved
decision-making and results. About Unica Unica� Corporation
(NASDAQ: UNCA) is a leading global provider of Enterprise Marketing
Management (EMM) software. Focused exclusively on the needs of
marketers, Unica's Affinium� software delivers key EMM
capabilities, including: web and customer analytics, demand
generation, and marketing resource management. Affinium streamlines
the entire marketing process for brand, relationship and internet
marketing - from planning and budgeting to project management,
execution and measurement. As the most comprehensive EMM suite on
the market, Affinium uniquely delivers a marketing system of record
- a purpose-built solution through which marketers easily manage
marketing information and assets, rapidly assemble campaign
components, and report on performance. Unica's EMM solution is to
marketing what sales force automation is to sales organizations.
Today, more than 400 companies worldwide benefit from Unica's EMM
vision. Founded in 1992, Unica is headquartered in Waltham,
Massachusetts, with additional offices in the United States,
Australia, France, Germany, India, Singapore, Spain, and the United
Kingdom. For more information, visit www.unica.com. Unica is
exclusive sponsor of The Marketers� Consortium, an online community
that offers a unique opportunity for dialog between marketing
executives from across industries. Covering some of the most
critical challenges and opportunities senior marketers face today,
The Marketers' Consortium has hosted notable moderators including:
Don Peppers from Peppers and Rogers Group, Elana Anderson from
Forrester Research, Pat LaPointe from MarketingNPV, and Elizabeth
Roche from Customers Incorporated. Visit The Marketers' Consortium
at http://unicashare.typepad.com Copyright 2006 Unica Corporation.
Unica, the Unica logo, Affinium and NetTracker are registered
trademarks of Unica Corporation. All other product names, service
marks, and trademarks mentioned herein are trademarks of their
respective owners. Forward-looking Statements The information
provided in this press release above contains forward-looking
statements that relate to future events and future financial
performance of Unica. These forward-looking statements are based
upon Unica's historical performance and its current plans,
estimates and expectations and are not a representation that such
plans, estimates, or expectations will be achieved. These
forward-looking statements represent Unica's expectations as of the
date of this press announcement. Subsequent events may cause these
expectations to change; and Unica disclaims any obligation to
update or revise the forward-looking statements in the future.
Matters subject to forward-looking statements involve known and
unknown risks and uncertainties, including volatility of stock
price due to the difficulty in predicting operating results and the
long sales cycle for Unica's software; failure by Unica to develop
new software products and enhance existing products; failure to
retain key staff; failure by Unica to maintain historical
maintenance renewal rates; the potential that Unica software will
not help a customer streamline its processes or spend less time
executing its marketing programs; and failure to properly protect
Unica's proprietary rights and intellectual property. These and
other factors listed in the Annual Report on Form 10K for the
fiscal year ended September 30, 2005 under �Risk Factors� could
cause Unica's performance or achievements to be materially
different from those expressed or implied by the forward-looking
statements. Unica(R) Corporation (Nasdaq: UNCA), a global provider
of Enterprise Marketing Management (EMM) solutions, today announced
the launch of its Marketing Resource Management (MRM) Alliance.
Designed for service providers who offer augmented services and
support for Unica's MRM solution, Affinium Plan(TM), the MRM
Alliance expands the professional services and other complementary
offerings available for the company's Enterprise Marketing
Management (EMM) customers. Members of the MRM Alliance Program
collaborate with Unica in addressing the operational challenges of
marketing, such as increasing process efficiency, aligning all
marketing activities, and improving the visibility into and
measurability of marketing. The MRM Alliance includes companies who
already incorporate Affinium Plan into their overall EMM offering
as well as a growing list of MRM specialists. Current Alliance
members include Acxiom, Bridges Horizon, Epsilon and Quaero. "We
have a long, successful history working with Unica and share
Unica's commitment to delivering the most effective and robust MRM
solutions to help companies optimize their marketing operations,"
said Lane Michel, executive vice president of marketing performance
management at Quaero, a MRM Alliance member. "The marketing
industry continues to evolve and Unica is taking the right approach
by uniting experts in marketing strategy, processes and technology
to deliver best practices to existing and prospective customers. We
look forward to expanding our relationship with Unica through the
MRM Alliance Program." The MRM Alliance Program builds on Unica's
14-year experience working with service providers, including
category-leading systems integrators, marketing service providers
and channel-specific experts such as internet marketing
specialists. Participants in the MRM Alliance Program share a
similarly productive relationship with Unica, including an open
information exchange designed to accelerate product awareness and
adoption and ensure successful implementation by customers. "Unica
recognizes the value of building a strong alliance network to
provide the most comprehensive solution for our customers," said
Yuchun Lee, CEO of Unica Corporation. "As today's marketing
environment grows increasingly complex, professional services can
extend the value of our software and help marketers transform their
marketing operations. This MRM Alliance Program gives our customers
the resources they need to ensure the success of their use of
Affinium Plan." Affinium Plan, Unica's signature MRM software
solution, allows marketers to effectively plan and budget marketing
activities, manage production and execution of projects, and track
performance. As a centralized collaboration platform, Affinium Plan
streamlines the process for aligning strategic goals, defining
marketing plans and tracking budgets and helps executives obtain a
clearer, more accurate view of marketing operations for improved
decision-making and results. About Unica Unica(R) Corporation
(NASDAQ: UNCA) is a leading global provider of Enterprise Marketing
Management (EMM) software. Focused exclusively on the needs of
marketers, Unica's Affinium(R) software delivers key EMM
capabilities, including: web and customer analytics, demand
generation, and marketing resource management. Affinium streamlines
the entire marketing process for brand, relationship and internet
marketing - from planning and budgeting to project management,
execution and measurement. As the most comprehensive EMM suite on
the market, Affinium uniquely delivers a marketing system of record
- a purpose-built solution through which marketers easily manage
marketing information and assets, rapidly assemble campaign
components, and report on performance. Unica's EMM solution is to
marketing what sales force automation is to sales organizations.
Today, more than 400 companies worldwide benefit from Unica's EMM
vision. Founded in 1992, Unica is headquartered in Waltham,
Massachusetts, with additional offices in the United States,
Australia, France, Germany, India, Singapore, Spain, and the United
Kingdom. For more information, visit www.unica.com. Unica is
exclusive sponsor of The Marketers' Consortium, an online community
that offers a unique opportunity for dialog between marketing
executives from across industries. Covering some of the most
critical challenges and opportunities senior marketers face today,
The Marketers' Consortium has hosted notable moderators including:
Don Peppers from Peppers and Rogers Group, Elana Anderson from
Forrester Research, Pat LaPointe from MarketingNPV, and Elizabeth
Roche from Customers Incorporated. Visit The Marketers' Consortium
at http://unicashare.typepad.com Copyright 2006 Unica Corporation.
Unica, the Unica logo, Affinium and NetTracker are registered
trademarks of Unica Corporation. All other product names, service
marks, and trademarks mentioned herein are trademarks of their
respective owners. Forward-looking Statements The information
provided in this press release above contains forward-looking
statements that relate to future events and future financial
performance of Unica. These forward-looking statements are based
upon Unica's historical performance and its current plans,
estimates and expectations and are not a representation that such
plans, estimates, or expectations will be achieved. These
forward-looking statements represent Unica's expectations as of the
date of this press announcement. Subsequent events may cause these
expectations to change; and Unica disclaims any obligation to
update or revise the forward-looking statements in the future.
Matters subject to forward-looking statements involve known and
unknown risks and uncertainties, including volatility of stock
price due to the difficulty in predicting operating results and the
long sales cycle for Unica's software; failure by Unica to develop
new software products and enhance existing products; failure to
retain key staff; failure by Unica to maintain historical
maintenance renewal rates; the potential that Unica software will
not help a customer streamline its processes or spend less time
executing its marketing programs; and failure to properly protect
Unica's proprietary rights and intellectual property. These and
other factors listed in the Annual Report on Form 10K for the
fiscal year ended September 30, 2005 under "Risk Factors" could
cause Unica's performance or achievements to be materially
different from those expressed or implied by the forward-looking
statements.
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