TubeMogul Adds Native Advertising
September 21 2016 - 9:00AM
Today, TubeMogul (NASDAQ:TUBE) announced that the company’s
enterprise software now offers automated, data-driven buying of
native ads across desktop and mobile devices.
Available today in TubeMogul’s software, the native ad formats
span both display and video across desktop and mobile devices.
Designed to be non-intrusive, the ads blend into a publisher’s
existing content by automatically adapting assets like an
advertiser’s images, copy and logo. In all, TripleLift powers
native advertising across over 600 publishers, with an average
monthly audience of over 250 million unique viewers globally.
Several clients helped beta test the offering, including
Motorola. U.S. spending on native display and video ads is forecast
to exceed $16 billion in 2016 and $33 billion in 2020, according to
Business Insider.
“Planning and buying native ads through automated software
promises to give us more precise targeting and insight into how the
medium fits into our a true omnichannel customer
journey,” said Gary Milner, Director of Global Digital
Marketing at Lenovo. “We’re excited to test this offering,
particularly given TubeMogul’s track record of transparency and
tools like BrandSights to better understand what’s working — and
act on it.”
Native advertising complements a string of new formats added to
TubeMogul in the past year, empowering marketers to centralize all
of their brand advertising through the company’s software.
Specifically, TubeMogul clients can holistically plan, buy and
optimize native ads alongside linear TV, digital video, social
video, digital out-of-home and display advertising.
As always, TubeMogul’s software gives advertisers total
transparency into economics and control over where ads run.
Targeting, optimization and measurement capabilities for native ads
mirror those available for desktop video and display. By buying
from a single platform, advertisers also have the benefit of
retargeting across channels and unified optimization and
reporting.
In addition, TubeMogul is amending its Non-Human Traffic Credit
Program to include display and native ad formats. First launched in
February for video ads, the initiative automatically refunds
platform clients for traffic identified as fraudulent by White Ops.
The new policy is effective October 1st, 2016.
“Advertisers can now reach their audience in less intrusive ways
but still leverage the automation of TubeMogul’s software,” says
Boaz Ram, Director of Product at TubeMogul. “We’re proud to offer
native in a way that delivers the transparency, targeting and
measurability clients expect from TubeMogul.”
For more information about TubeMogul’s cross-channel advertising
solution, please visit:
https://www.tubemogul.com/cross-channel-advertising/
About TubeMogulTubeMogul (NASDAQ:TUBE) is a leader in software
for brand advertising. By reducing complexity, improving
transparency and leveraging real-time data, our platform enables
advertisers to gain greater control of their global advertising
spend and achieve their brand advertising objectives. TubeMogul was
incorporated in 2007 and is headquartered in Emeryville, California
and has offices in several other locations in the U.S. and
internationally, including in Chengdu, Kyiv, London, Paris, Sao
Paulo, Shanghai, Singapore, Sydney and Tokyo.
TubeMogul and the TubeMogul logo are trademarks or registered
trademarks of TubeMogul, Inc. in the United States and other
countries.
Press Contact:
David Burch
Press@TubeMogul.com
1 (510) 653-0501
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