Tremor International Ltd. (AIM/NASDAQ: TRMR) (“Tremor” or the
“Company”), a global leader in video, data, and Connected TV
(“CTV”) advertising, offering an end-to-end technology platform
that enables advertisers to optimize their campaigns and media
partners to maximize yield on their digital advertising inventory,
today announced that it has entered into a definitive agreement to
make a strategic $25 million investment in VIDAA (the
“Investment”), a smart TV operating system and streaming platform,
and a subsidiary of Hisense Co., Ltd (“Hisense”), preinstalled on a
majority of TVs manufactured by Hisense including TVs with the
Toshiba brand, and also integrated into dozens of premium original
equipment manufacturers (“OEMs”). The Investment is expected to
close in the third quarter of 2022, subject to the satisfaction of
customary closing conditions. Tremor intends to fund the investment
utilizing existing cash resources.
We believe the Investment can support VIDAA’s plan to increase
its distribution across additional OEMs, with the goal to grow
global reach in key markets such as the US, UK, Canada, Germany,
Japan, and Australia, as well as others. This effort complements
the 70 million smart TVs Hisense and other OEMs have forecasted to
distribute globally in the next five years.
The Investment accompanies an expansion of the valuable
partnership between a leading ad tech platform and a leading
operating system and streaming platform to collectively offer a
better advertising experience across CTV. Over time, VIDAA will
grant exclusivity in the US, UK, Canada, and Australia to the
Unruly SSP and Spearad ad server, already designated as its
preferred monetization platform globally, and the companies have
extended, for multiple years, the exclusive agreement to share
VIDAA’s automatic content recognition (“ACR”) data for global
measurement and targeting across Tremor’s end-to-end platform.
Hisense’s Chairman Dr. Lan Lin commented: “To execute our vision
to create and promote VIDAA, a leading smart TV operating system
and streaming platform in the growing Connected TV ecosystem, we
needed a complementary partner who will enable monetization, while
providing added value to VIDAA’s OEM partners. After reviewing the
options in the market, we chose to build a partnership with Tremor
International as we strongly believe that its technology stack and
global reach can offer the best solution to enable our vision and
support our expansion.”
Guy Edri, President, VIDAA said: “In Tremor International, we
have a team stacked with CTV experts and a global solution that
empowers us to get the most out of our strategy. Now we are looking
to the future of our business and believe that Tremor
International, and its subsidiaries – the Unruly SSP and Spearad ad
server – can provide the strength and versatility we need for our
evolution as a leading CTV operating system and streaming platform
in the era of the connected TV.”
Ofer Druker, CEO, Tremor International said: “Our strategic
partnership and mutual vision with VIDAA is rare in the ad tech
marketplace, and we believe it provides Tremor with cutting-edge
capabilities in the CTV ecosystem. As we noted at the outset of the
partnership in October 2021, VIDAA’s assets enable us to better
assist advertisers in reaching desired audiences and measuring the
success of their campaigns through ACR data, now coupled with
exclusive monetization of VIDAA’s premium content library and
massive media platform in the US and globally. We are very proud of
the strength and depth of our relationship, and of the trust they
have placed in our platform and team as part of the foundation of
their global growth.”
ABOUT TREMOR INTERNATIONAL
Tremor International is a global company offering an end-to-end
technology advertising platform, operating across three core
capabilities - Video, Data and CTV. Tremor's unique approach is
centered on offering a full stack of end-to-end solutions which
provides it with a major competitive advantage within the video
advertising ecosystem.
Tremor Video helps advertisers deliver impactful brand stories
across all screens through the power of innovative video technology
combined with advanced audience data and captivating creative
content. Tremor Video's innovative video advertising technology has
offerings in CTV, in-stream, out-stream and in-app. To learn more,
visit www.tremorvideo.com.
The media side of Tremor International, Unruly, drives real
business outcomes in multiscreen advertising. Its programmatic
platform efficiently and effectively delivers performance, quality,
and actionable data to demand and supply-focused clients and
partners. Tremor has a meaningful number of direct integrations
with publishers, unique demand relationships with a variety of
advertisers and privileged access to News Corp inventory. Unruly
connects to the world's largest DSPs and is compatible with most Ad
Age top 100 brands. To learn more, visit www.unruly.co.
Tremor is headquartered in Israel and maintains offices
throughout the United States, Canada, Europe, Asia-Pacific and
Australia and is traded on the London Stock Exchange (AIM: TRMR)
and NASDAQ (TRMR).
For more information, visit: www.tremorinternational.com.
For further information please
contact:
Tremor International Ltd.Billy Eckert, Senior
Director Investor Relationsir@tremorinternational.com
KCSA (U.S. Investor Relations)Adam
Holdsworth, Investor Relationsaholdsworth@kcsa.com
Vigo Consulting (U.K. Financial PR &
Investor Relations)Jeremy GarciaKate KilgallenTel: +44 20
7390 0230 or tremor@vigoconsulting.com
finnCap Ltd.Jonny
Franklin-Adams / James Thompson (Corporate
Finance)Tim Redfern / Dicky Chambers (ECM)Tel: +44
20 7220 0500
Stifel Nicolaus Europe LimitedFred WalshAlain
DobkinNick AdamsRichard ShortTel: +44 20 7710 7600
PR contact:Caroline SmithVP, Communications,
Tremor Internationalcsmith@tremorinternational.com
ABOUT VIDAA
VIDAA USA Inc. was established in 2019 and is headquartered in
Atlanta, Georgia USA. Our flagship product is the VIDAA TV OS which
is currently in its sixth generation. VIDAA TV OS is a modern
global Smart TV operating system and content platform. By choosing
VIDAA, TV OEM manufacturers get a turn-key Linux based OS with
voice control, an app store, billing and payment, and much more.
Our customers include brands such as Hisense, Loewe, Toshiba and
many others.
For more information, visit www.vidaa.com and follow
VIDAA on Facebook.com/vidaatv, Twitter, and Instagram at
@vidaatv.
PR Contact:Jernej
Smisljernej.smisl@vidaa.com +386 31 689 862
Forward Looking Statements
This press release contains forward-looking
statements, including forward-looking statements within the meaning
of Section 27A of the United States Securities Act of 1933, as
amended, and Section 21E of the United States Securities and
Exchange Act of 1934, as amended. Forward-looking statements are
identified by words such as “anticipates,” “believes,” “expects,”
“intends,” “may,” “can,” “will,” “estimates,” and other similar
expressions. However, these words are not the only way Tremor
identifies forward-looking statements. All statements contained in
this press release that do not relate to matters of historical fact
should be considered forward-looking statements, including without
limitation statements regarding the potential benefits associated
with the partnership with VIDAA, the investment in VIDAA and timing
thereof or benefits of any of Tremor’s or Unruly’s other commercial
partnerships or investments and any other statements related to its
future financial results. These statements are neither promises nor
guarantees but involve known and unknown risks, uncertainties and
other important factors that may cause Tremor's actual results,
performance or achievements to be materially different from its
expectations expressed or implied by the forward-looking
statements. Tremor cautions you not to place undue reliance on
these forward-looking statements. For a more detailed discussion of
these factors, and other factors that could cause actual results to
vary materially, interested parties should review the risk factors
listed in Tremor’s Annual Report on Form 20-F, which was filed with
the U.S. Securities and Exchange Commission (www.sec.gov) on March
15, 2022. Any forward-looking statements made by Tremor in this
press release speak only as of the date of this press release, and
Tremor does not intend to update these forward-looking statements
after the date of this press release, except as required by
law.
Tremor and Unruly, and the Tremor and Unruly
logo are trademarks of Tremor International Ltd. in the United
States and other countries. All other trademarks are the property
of their respective owners. The use of the word “partner” or
“partnership” in this press release does not mean a legal partner
or legal partnership.
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