Comscore and Tremor International Partner to Deliver Expanded Programmatic CTV Audience Engagement
April 07 2022 - 3:16PM
Comscore (Nasdaq: SCOR), a trusted partner for planning,
transacting, and evaluating media across platforms, today announced
an agreement with Tremor International Ltd. (AIM/NASDAQ: TRMR), a
global leader in video and Connected TV (“CTV”) advertising,
offering an end-to-end technology platform that enables advertisers
to reach relevant audiences and publishers to maximize yield on
their digital advertising inventory.
Under the agreement, Comscore’s next generation cookie-free
Predictive Audiences are now available for activation across Tremor
International’s end-to-end platform, which encompasses the Tremor
Video DSP and the Unruly SSP.
The partnership enables Tremor Video and Unruly’s advertising
clients to leverage cookie-free pre-bid audience targeting across
desktop, mobile and CTV. Advertisers within the platform will be
able to reach granular behavioral audiences based on video-level
contextual signals, particularly within CTV environments. As the
leading solution in-market for creating a crosswalk between
deterministic audience behaviors and privacy-forward contextual
signals, Comscore’s Predictive Audiences drive next-level campaign
performance for advertisers on Tremor International’s platform.
Other key benefits for Tremor Video and Unruly advertising
clients:
- Segment Selection: Access to 1,000+ audience
segments from providers such as TransUnion, PlaceIQ, Commerce
Signals and others.
- Future-proof Targeting: Comscore’s cookie-free
behavioral targeting solution brings scalable CTV targeting to
markets where privacy regulations can inhibit scale, such as the US
and Europe.
“We are excited to partner with Tremor International to advance
the CTV industry with more effective programmatic advertising,”
said Lee Blickstein, Vice President, Activation Solutions,
Comscore. “Traditionally, advertisers had to choose between high
performing audience targeting tactics and future-proof solutions.
Now with Tremor International, we are breaking down this barrier
and taking a big step forward in what advertisers can expect from
their CTV campaign performance.”
“As marketers introduce CTV into their mix, Tremor International
is thinking about how we can introduce strong solutions at the
outset, so our buyers can build and learn from compelling, relevant
ad campaigns for the long-term,” said Jessica La Rosa, VP of
Partnerships & Data Operations, Tremor International. “We are
excited to partner with Comscore on this offering, as it provides a
contextual-based solution to the standard third-party audience
targeting, which is today powered by cookie IDs and MAIDs.
Advertisers get the advantages of the same type of precise and
granular audience reach, in a solution that works globally, and in
a privacy-compliant manner, across all platforms, especially
CTV.”
To learn more, visit:
https://www.comscore.com/Products/Activation.
About ComscoreComscore (NASDAQ: SCOR) is a
trusted partner for planning, transacting and evaluating media
across platforms. With a data footprint that combines digital,
linear TV, over-the-top and theatrical viewership intelligence with
advanced audience insights, Comscore allows media buyers and
sellers to quantify their multiscreen behavior and make business
decisions with confidence. A proven leader in measuring digital and
TV audiences and advertising at scale, Comscore is the industry’s
emerging, third-party source for reliable and comprehensive
cross-platform measurement.
About Tremor InternationalTremor International
(AIM/Nasdaq: TRMR) is a collection of brands built to unite
creativity, data and technology across the open internet. Our
end-to-end, video-first platform facilitates and optimizes engaging
advertising campaigns for brands, media groups and content creators
worldwide — enabling powerful partnerships and delivering
meaningful results. A leader in Connected TV and video, Tremor
International’s footprint is expanding across the industry’s
fastest-growing segments, driven by a global team of seasoned
technologists and digital natives. Learn more at
www.tremorinternational.com
Press Contacts: Caroline SmithVP,
Communications, Tremor
Internationalcsmith@tremorinternational.com
Bill DaddiDBC Brand
CommunicationsBill@DaddiBrand.com
Forward Looking Statements:
This press release contains forward-looking
statements, including forward-looking statements within the meaning
of Section 27A of the United Stated Securities Act of 1933, as
amended, and Section 21E of the United States Securities and
Exchange Act of 1934, as amended. Forward-looking statements are
identified by words such as “anticipates,” “believes,” “expects,”
“intends,” “may,” “can,” “will,” “estimates,” and other similar
expressions. However, these words are not the only way Tremor
identifies forward-looking statements. All statements contained in
this press release that do not relate to matters of historical fact
should be considered forward-looking statements, including without
limitation statements regarding the potential benefits associated
with the Comscore agreement, the growth of video and CTV,
benefits of any of Tremor’s or Unruly’s other commercial
partnerships and any other statements related to its future
financial results. These statements are neither promises nor
guarantees but involve known and unknown risks, uncertainties and
other important factors that may cause Tremor's actual results,
performance or achievements to be materially different from its
expectations expressed or implied by the forward-looking
statements. Tremor cautions you not to place undue reliance on
these forward-looking statements. For a more detailed discussion of
these factors, and other factors that could cause actual results to
vary materially, interested parties should review the risk factors
listed in Tremor’s Annual Report on Form 20-F, which was filed with
the U.S. Securities and Exchange Commission
(www.sec.gov) on March 15, 2022. Any
forward-looking statements made by Tremor in this press release
speak only as of the date of this press release, and Tremor does
not intend to update these forward-looking statements after the
date of this press release, except as required by law.
Tremor and Unruly, and the Tremor and Unruly
logo are trademarks of Tremor International Ltd. in the United
States and other countries. All other trademarks are the property
of their respective owners. The use of the word “partner” or
“partnership” in this press release does not mean a legal partner
or legal partnership.
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