TechTarget Sees Dramatic Growth in Adoption of IT Deal Alert Suite of Purchase Intent-Fueled Offerings in 2017
February 13 2018 - 3:50PM
Business Wire
The leader in B2B enterprise tech purchase intent surpasses
600 customers and $49 million in revenue for data solutions;
expands advanced marketing and sales use cases in key global
markets
TechTarget, Inc. (Nasdaq: TTGT), the global leader in B2B
technology purchase intent data and services, announced that it now
has more than 600 IT Deal AlertTM customers utilizing its
behavioral intelligence to power their own marketing and sales
efforts. TechTarget’s IT Deal Alert suite of data-driven solutions
for B2B marketing and sales teams is powered by Priority EngineTM,
a SaaS-based solution that provides direct, real-time access to
ranked accounts and named prospects actively researching purchases
in specific technology categories. The Company drove over $49
million in IT Deal Alert revenues in 2017, up 58% over 2016.
In 2017, TechTarget added over 200 customers for
its Priority Engine platform alone, doubling its fast-growing
subscription base in North America, UK, France, DACH, ASEAN, ANZ
and India.
“Priority Engine improves our clients’ marketing outcomes and
pipeline by delivering the real, observed purchase intent they need
to act with speed and confidence. This capability begins with
TechTarget’s hyper-segmented target audiences that enable us to
understand who to target, what to say to them and when to act,”
said Michael Cotoia, CEO, TechTarget. “Our rich account level
insights and named, active contacts are powering new levels of
performance from demand generation, lead nurturing, Account-Based
Marketing (ABM), sales prospecting, channel enablement and
more.”
TechTarget Priority Engine is achieving strong platform
adoption and powering more advanced use cases in major enterprise
technology markets
In 2017, TechTarget customers achieved success
with Priority Engine in over 140 different major
technology markets with especially deep penetration in End-User
Computing, Storage, Networking Infrastructure, Data
Center/Virtualization, Security, and Business Applications. Over
the course of the year, customers in these markets set up more than
9,500 Target Profiles within Priority Engine to directly support
specific campaign goals. Likewise, they uploaded more than 2,500
account lists to Priority Engine for the data enrichment necessary
to drive high ABM ROI.
Priority Engine capabilities help marketing and sales teams
to:
- Fuel their MarTech stacks with active
prospects and accounts aligned directly to their exact audiences
and most specific program objectives
- Pursue sophisticated multi-tiered
Account-Based Marketing (ABM) initiatives
- Easily support multiple complex
segmentations using target account profiles for more effective
engagement and nurturing
- Simply distribute the right active
prospects to specific stakeholders and workflows across the roles
and responsibilities within marketing and sales
Organizations are leveraging our purchase intent insight to
verify deals and drive up to 19x more appointments
Leveraging the same data sources as Priority Engine,
TechTarget’s Qualified Sales Opportunities offering goes another
step further by supplying Marketing and Sales teams critical
insight into verified deals-in-progress. Marketers are using the
solution to understand key drivers in their prospects’ purchase
decisions and to maximize their access into the total demand
present in their market. By knowing what deals are happening and
what decision drivers are in play, Direct and Channel Sales
organizations are able to drive up to 19x more appointments and
capture more of the business available in their territories.
TechTarget has more than 200 clients taking advantage of its
Qualified Sales Opportunities.
Real buyer insights are helping marketing, sales and product
teams make better go-to-market decisions
With the recent release of its Deal ScoreCard research report
subscription service, TechTarget further extended the power of real
purchase intent insights to strategic users among 20 different
hyper-specific enterprise technology segments. Used by planners and
executive leaders in product, marketing and sales, Deal ScoreCard
combines purchase intent data analysis with buyer surveying
techniques to deliver an inside look at actual purchase behavior
from the consideration phases through the completed transaction.
Deal Scorecard gives a more direct understanding of actual
decisions being made in their marketplace. They see the types of
initiatives involved, the ranked importance of different pain
points, where they are winning or losing and more.
Leading the market in purchase intent insight
TechTarget has become a leader in the market because of the
richness of its insights and how its purchase intent data is
created and delivered. The information within the Priority Engine
platform, and further enhanced for Qualified Sales Opportunities
and Deal ScoreCard, is fueled by the depth of content published
across TechTarget’s network of over 140 enterprise
technology-specific websites, spanning 10,000 unique IT topics.
Because the content within this network is specifically designed to
aid enterprise technology buyers in making real purchase decisions,
it provides an unparalleled foundation on which our suite of IT
Deal Alert solutions is built. TechTarget helps Marketing, Sales
and Strategy teams understand directly observed buyer behavior and
then leverage it into better performance at every level.
For more information about Priority Engine, visit
TechTarget.com/Priority-Engine. For more information about
Qualified Sales Opportunities, visit
TechTarget.com/Qualified-Sales-Opportunities. For more information
about TechTarget Research and Deal Scorecard, visit
TechTarget.com/Research.
About TechTarget
TechTarget (Nasdaq: TTGT) is the global leader in purchase
intent-driven marketing and sales services that deliver business
impact for enterprise technology companies. By creating abundant,
high-quality editorial content across more than 140 highly targeted
technology-specific websites, TechTarget attracts and nurtures
communities of technology buyers researching their companies’
information technology needs. By understanding these buyers’
content consumption behaviors, TechTarget creates the purchase
intent insights that fuel efficient and effective marketing and
sales activities for clients around the world.
TechTarget has offices in Boston, London, Munich, Paris, San
Francisco, Singapore and Sydney. For more information, visit
techtarget.com and follow us on Twitter @TechTarget.
(C) 2018 TechTarget, Inc. All rights reserved. TechTarget and
the TechTarget logo are registered trademarks of TechTarget and IT
Deal Alert, Priority Engine and Deal ScoreCard are trademarks of
TechTarget. All other trademarks are the property of their
respective owners.
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version on businesswire.com: http://www.businesswire.com/news/home/20180213006562/en/
TechTargetGarrett Mann, 617-431-9371Director of
Marketinggmann@techtarget.com
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