TechTarget Launches Deal ScoreCard, a Quarterly Research Report to Help B2B Technology Executives Make Go-To-Market Investmen...
January 17 2018 - 4:29PM
Business Wire
Reports Highlight Buyer-Generated Insights on Vendor
Consideration, Project Factors, Deal Pricing and Win/Loss in 20
Enterprise Technology Markets
TechTarget, Inc. (Nasdaq: TTGT), the global leader in B2B
technology purchase intent data and services, today announced the
release of Deal ScoreCard™, a new quarterly subscription report
service from TechTarget Research. Deal ScoreCard reports provide
in-depth insight on vendor consideration; product feature,
initiative and workload importance; vendor pricing and deal terms
practices; and competitive win/loss in 20 technology product market
segments across the Data Center, Cloud, Storage and End-User
Computing spaces. These new reports help B2B enterprise technology
executives make confident, go-to-market decisions that will drive
better outcomes for their organization.
“There is no shortage of hunches, feelings and ’history’ when it
comes to making go-to-market decisions and investments at B2B tech
companies,” said Michael Cotoia, CEO, TechTarget. “Technology
leaders have long come to TechTarget for guidance and insight based
on our data. With Deal ScoreCard, we are providing a critical mass
of our market-specific data into a single quarterly report.”
Deal ScoreCard delivers confidence because it leverages
proprietary buyer-generated data across 4 distinct categories:
- Pre- and Post-Purchase data –
TechTarget interviews enterprise IT buyers on their needs and
perceptions of vendors in the market at the 2 most important buying
moments – looking ahead at a confirmed, budgeted project, and
reflecting on a completed purchase.
- Web interest data – TechTarget monitors
directly observed online buyer behavior across our industry-leading
portfolio of 140 enterprise technology-specific websites and
10,000+ topics to show Deal ScoreCard subscribers the relative
importance of market sub-topics, the most popular articles in that
quarter and how interests in those topics are trending.
- Buyer narratives – Beyond quantitative
data, TechTarget delivers verbatim insight drawn directly from
extensive buyer interviews that give color to quantitative
insights.
Data from Deal ScoreCard helps enterprise technology executives
make better, more confident decisions. With these new reports,
leadership gets an independent overview of the market to help guide
a range of important investments:
- Product management broadens its
perspective on buyer preferences beyond deals their company has
been involved in. They see the ranked importance of different pain
points, initiatives and features in buyers’ minds (before and after
purchase), and their product’s (and competitors) relative strengths
in all of these areas.
- Sales leadership gets an independent
view of the foundational questions of “how often am I in?” and “how
often do I win?” They can compare their companies to market leaders
and challengers, understand the concessions their competitors are
offering in deal cycles, and get quarterly updates on the data
directly relevant to decisions about training, demo construction,
and pitch construction.
- Content marketers can see what topics
are most important, fastest growing and/or their company is
relatively strong or weak in to inform positioning, message
development and content.
- Competitive Intelligence (CI) teams get
a more independent, detailed, and regular view of market dynamics
than available in custom efforts. First, TechTarget goes wider by
gathering pre-purchase shortlist insights. Deal ScoreCard also
provides more independent insights by gathering win/loss data from
buyers that are not biased by inclusion in a single vendor’s
pipeline. Finally, the reports include a higher volume of pre- and
post-purchase deals to highlight buyers’ perceptions of vendors’
technologies strengths and weaknesses on features, project fit and
workload suitability.
Deal ScoreCard is available for the following enterprise
technology markets:
- Storage – All Flash Array, Hybrid
Arrays, NAS, Disaster Recovery, Data Protection (Backup Hardware
and Software)
- Data Center – Hyper Converged
Infrastructure, Converged Infrastructure, Blade Servers, Rack/Tower
Servers, Virtualization Platforms, Virtual Systems Management,
Colocation
- Cloud – IAAS, Cloud Primary Storage,
Cloud Backup Storage, Hybrid Cloud, Desktop-As-A-Service
(DAAS)
- End-User Computing – Virtual Desktop
Infrastructure, Enterprise Mobility Management
For more information on how your organization can subscribe to
TechTarget’s Deal ScoreCard, contact Brian McGovern, VP TechTarget
Research at bmcgovern@techtarget.com.
About TechTarget
TechTarget (Nasdaq: TTGT) is the global leader in purchase
intent-driven marketing and sales services that deliver business
impact for enterprise technology companies. By creating abundant,
high-quality editorial content across more than 140 highly targeted
technology-specific websites, TechTarget attracts and nurtures
communities of technology buyers researching their companies’
information technology needs. By understanding these buyers’
content consumption behaviors, TechTarget creates the purchase
intent insights that fuel efficient and effective marketing and
sales activities for clients around the world.
TechTarget has offices in Beijing, Boston, London, Munich,
Paris, San Francisco, Singapore and Sydney. For more information,
visit techtarget.com and follow us on Twitter @TechTarget.
(C) 2018 TechTarget, Inc. All rights reserved. TechTarget and
the TechTarget logo are registered trademarks of TechTarget and
Deal ScoreCard is a trademark of TechTarget. All other trademarks
are the property of their respective owners.
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TechTarget, Inc.Garrett Mann, 617-431-9371Director of
Marketinggmann@techtarget.com
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