#1 NBA video game series* becomes the first to
use Fitbit wearable activity data to reward gamers based on their
real-world activity
2K today announced that NBA® 2K17, the latest
iteration of the top-selling and top-rated NBA video game
simulation series*, has partnered with Fitbit (NYSE:FIT), the
leader in the connected health and fitness market, to reward
healthy activity amongst gamers through in-game rewards. In a
first-of-its-kind integration, gamers around the world who achieve
10,000 steps in a day tracked with their Fitbit device will receive
a temporary attribute boost to their MyPLAYER in NBA 2K17,
enhancing their MyPLAYER’s performance on the court.
“Any athlete will tell you that a healthy lifestyle is a major
key to success and by rewarding gamers for healthy lifestyle habits
we hope to help motivate them to achieve their goals in life and
in-game,” said Alfie Brody, VP of Marketing for NBA 2K. “Our
brand is synonymous with breaking down boundaries of what a game
can achieve, and we are thrilled to continue that tradition through
this Fitbit integration.”
“It’s exciting to see Fitbit and 2K working together to reward
gamers like me in a unique way,” said Harrison Barnes, Fitbit
Ambassador and professional basketball player for the Dallas
Mavericks. “It’s an extra incentive to get my target
steps per day because not only am I getting
a physical edge, but a gaming edge, too in NBA 2K17.
Now my friends and family will have to step up their game to
keep up with me.”
Starting November 25, 2016 the all-new NBA 2K17 feature
will make it easy for players to boost their MyPLAYER by keeping
active in the real world. Once users connect their Fitbit tracker
with NBA 2K17 on Xbox One and PlayStation®4, their
real-world step activity can start working toward the 10,000 steps
per day goal for receiving in-game boosts. After users reach the
steps milestone, the game will prompt them to apply temporary +5
attribute boosts and success rate to their MyPLAYER in categories
like agility, layups and dunks, and more that will significantly
improve performance for the next five games played that day.
“As a former video game industry executive, I’m excited to help
shape the first-of-its-kind integration between a wearable and a
console video game, motivating gamers of all ages to be more active
throughout the day by giving them in-game rewards for their
real-world fitness activity,” said Tim Rosa, Senior Vice President
of Global Marketing at Fitbit. “This partnership speaks to the long
history of innovation from both of our brands. We think it’s just
the beginning of what’s possible as we create new ways to keep our
community engaged and motivated to be healthier and more fit.”
With this integration, 2K is added to the growing list of brands
that are part of the Works with Fitbit program, which lets
developers, brands and users seamlessly connect the Fitbit platform
to popular health and wellness apps, services and hardware
products, and now games and interactive entertainment making it
easier for consumers to achieve their wellness objectives.
NBA 2K17 is now available in both digital and physical
formats for $59.99 on Xbox One, Xbox 360, PlayStation®4 and
PlayStation®3 computer entertainment systems, and Windows PC
platforms. The integration between NBA 2K17 and Fitbit will
be enabled for all users globally starting November 25 just in time
for the holiday shopping season.
Developed by Visual Concepts, NBA 2K17 is rated E for
Everyone by the ESRB.
Follow @NBA2K on social media and look for the hashtag
#ThisIsNotAGame for the latest NBA 2K17 news.
*According to 2008 - 2016 Metacritic.com and The NPD Group
estimates of U.S. retail video game sales through October 2016.
2K is a publishing label of Take-Two Interactive Software, Inc.
(NASDAQ:TTWO).
Online Account (13+) required to access online features. See
www.take2games.com/legal and www.take2games.com/privacy for
additional details.
About Take-Two Interactive Software
Headquartered in New York City, Take-Two Interactive Software,
Inc. is a leading developer, publisher and marketer of interactive
entertainment for consumers around the globe. The Company develops
and publishes products through its two wholly-owned labels Rockstar
Games and 2K. Our products are designed for console systems and
personal computers, including smartphones and tablets, and are
delivered through physical retail, digital download, online
platforms and cloud streaming services. The Company’s common stock
is publicly traded on NASDAQ under the symbol TTWO. For more
corporate and product information please visit our website at
http://www.take2games.com.
About 2K
Founded in 2005, 2K develops and publishes interactive
entertainment globally for console systems, handheld gaming systems
and personal computers, including smartphones and tablets, which
are delivered through physical retail, digital download, online
platforms and cloud streaming services. 2K publishes titles in
today’s most popular gaming genres, including shooters, action,
role-playing, strategy, sports, casual, and family entertainment.
The 2K label has some of the most talented development studios in
the world today, including Firaxis Games, Visual Concepts, Hangar
13, and Cat Daddy Games. 2K’s stable of high quality titles
includes the critically acclaimed BioShock®, Borderlands™, Mafia,
and XCOM® franchises, the beloved Sid Meier’s Civilization series,
Evolve™, Battleborn®, the popular WWE 2K franchise and NBA 2K, the
highest rated* annual sports title of this console generation.
2K is headquartered in Novato, California and is a wholly owned
label of Take-Two Interactive Software, Inc. (NASDAQ: TTWO). For
more information, please visit www.2k.com.
*According to 2008 - 2016 Metacritic.com
About Fitbit, Inc. (NYSE:FIT)
Fitbit helps people lead healthier, more active lives by
empowering them with data, inspiration and guidance to reach their
goals. As the leader in the connected health and fitness
category, Fitbit designs products and experiences that
track everyday health and fitness. Fitbit’s diverse line of
award-winning products
includes Fitbit Surge®, Fitbit Blaze™, Fitbit
Charge 2™, Fitbit Charge HR™, Alta™, Fitbit
Charge™, Fitbit Flex 2™, Fitbit Flex®, Fitbit One® and
Fitbit Zip® activity trackers, as well as
the Aria® Wi-Fi Smart Scale. Fitbit products
are carried in 54,000 retail stores and in 64 countries around the
globe. Fitbit Group Health uses the power of
the Fitbit activity trackers, software, and services to
deliver innovative solutions for corporate wellness, weight
management, insurance and clinical research.
Fitbit and the Fitbit logo are trademarks or registered
trademarks of Fitbit, Inc. in the US and other countries.
Additional Fitbit trademarks can be found at
www.fitbit.com/legal/trademark-list. Third-party trademarks are the
property of their respective owners.
All trademarks and copyrights contained herein are the property
of their respective holders.
Cautionary Note Regarding
Forward-Looking Statements
The statements contained herein which are not historical facts
are considered forward-looking statements under federal securities
laws and may be identified by words such as "anticipates,"
"believes," "estimates," "expects," "intends," "plans,"
"potential," "predicts," "projects," "seeks," "will," or words of
similar meaning and include, but are not limited to, statements
regarding the outlook for the Company's future business and
financial performance. Such forward-looking statements are based on
the current beliefs of our management as well as assumptions made
by and information currently available to them, which are subject
to inherent uncertainties, risks and changes in circumstances that
are difficult to predict. Actual outcomes and results may vary
materially from these forward-looking statements based on a variety
of risks and uncertainties including: our dependence on key
management and product development personnel, our dependence on our
Grand Theft Auto products and our ability to develop other hit
titles, the timely release and significant market acceptance of our
games, the ability to maintain acceptable pricing levels on our
games, and risks associated with international operations. Other
important factors and information are contained in the Company's
most recent Annual Report on Form 10-K, including the risks
summarized in the section entitled "Risk Factors," the Company’s
most recent Quarterly Report on Form 10-Q, and the Company's other
periodic filings with the SEC, which can be accessed at
www.take2games.com. All forward-looking statements are qualified by
these cautionary statements and apply only as of the date they are
made. The Company undertakes no obligation to update any
forward-looking statement, whether as a result of new information,
future events or otherwise.
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version on businesswire.com: http://www.businesswire.com/news/home/20161116005371/en/
2KRyan Peters,
415-507-7607ryan.peters@2k.comorFitbitJen Ralls,
415-941-0037pr@fitbit.comorTake-Two Interactive Software,
Inc.Alan Lewis, 646-536-2983Corporate
Pressalan.lewis@take2games.com
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