- Collaborates with Uber Eats Japan to
start delivery service in Tokyo beginning November 9
- Initiates innovation in digital payment
through partnership with LINE and pilot of Mobile Order and Pay in
2019
- Announces the opening of Starbucks
Reserve Roastery in Tokyo, an immersive coffee retail experience,
on February 28, 2019
- Accelerates net new store growth to 100
per year, aiming to expand to 1,700 stores by end of 2021
Today, Starbucks Coffee Company (NASDAQ: SBUX) presented the
company’s key initiatives that will accelerate its sales and profit
growth, as well as elevate the customer experience in Japan.
Starbucks remains committed to building deeper customer
relationships, expanding digital innovation, enhancing its unique
coffee experience and strengthening local communities. Supported by
these initiatives, the company announced plans to build 100 net new
stores annually over the next three years in Japan – a goal that
will bring the store count to 1,700 across the market.
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20181107005961/en/
Beginning November 9, Starbucks will
launch its partnership with Uber Eats Japan to deliver Starbucks
beverage and food items direct to customers. The pilot program will
begin in six stores - located in Tokyo, Shinjuku and Roppongi -
with plans to scale in the next two years. (Photo: Business
Wire)
“The strength of our brand in Japan, the momentum in our
business, and the spirit of our partners who proudly wear the green
apron give me great confidence in our ability to elevate the
Customer Experience and drive growth to continue to build our
brand,” said Kevin Johnson, Starbucks president and chief executive
officer. “We continue to thoughtfully evolve within Japan’s
elevated coffee culture to maintain a leadership position and
achieve profitable growth for the long-term.”
“Starbucks Japan was built as a performance-driven company,
guided through the lens of humanity, from the time of our first
store opening in Tokyo in 1996,” said Takafumi Minaguchi, chief
executive officer, Starbucks Japan. “We continue to set the pace
for innovation and service for Starbucks globally by focusing on
creating genuine human connection in our stores and positively
impacting the communities we serve.”
Deepening the Customer Experience Through Digital
Innovation
Starbucks digital flywheel in Japan is the foundation that will
help enhance the third-place experience, earn customer loyalty and
foster customer connection for the long-term. The portfolio of
innovative digital offerings will provide customers uniquely
rewarding and convenient ways to enjoy the Starbucks Experience,
including delivery, digital ordering, cashless payment, rewards and
personalization.
Beginning November 9, Starbucks will launch its Starbucks
Delivers program in partnership with Uber Eats Japan to deliver
Starbucks beverages and food items direct to customers. The pilot
program will begin in three stores in Tokyo, two in Shinjuku and
one in Roppongi, with plans to scale the program within two years.
Starbucks intends to capture the rapidly growing delivery market in
Japan by bringing the unparalleled Starbucks Experience to
customers wherever they are.
Leveraging its unique combination of Starbucks stores and
breakthrough mobile technology, Starbucks also unveiled a strategic
collaboration with LINE, Japan’s leading social platform, to
innovate across various technologies, including digital payment.
The partnership will result in exciting innovation, with the first
phase launching in the first half of 2019, connecting Starbucks to
LINE’s more than 78 million users across Japan.
Additionally, building on the program’s success in the U.S. and
select markets around the world, Starbucks Japan will begin a pilot
of the Mobile Order and Pay program in 2019, enabling customers to
order and pay from their mobile device, and pick-up in store,
skipping the line.
Through the industry leading ‘STARBUCKS REWARDS™’ loyalty
program, which launched in September 2017, digital transactions and
cashless payments now represent more than one quarter of all
customer transactions at Starbucks, as members enjoy the
convenience and speed of the Starbucks Card and the Starbucks
mobile app. This year, the company expanded this digital experience
by inviting customers to donate the monetary value of their
Starbucks Reward to programs supporting communities impacted by
natural disasters, including scholarships for orphans of the 2011
Tohoku earthquake and tsunami and coffee farmers impacted by the
volcanic eruption in Guatemala this year, a first for the Starbucks
Rewards program globally.
Bringing the Immersive Coffee Experience of Starbucks Reserve
Roastery to Tokyo
Building on 22 years of service to Japanese customers across the
market, and Starbucks 47-year history of sourcing, roasting and
brewing the finest coffees from around the world, Starbucks today
announced it will open the Starbucks Reserve Roastery in Tokyo on
February 28, 2019 in the upscale Nakameguro district. Starbucks
fifth Roastery globally, the Tokyo Roastery will be the first of
its kind, designed and built from-the-ground-up in collaboration
with world-renowned architect and Kuma Lab founder, Kengo Kuma. The
Roastery is the pinnacle coffee experience, highlighting Starbucks
uncompromising pursuit of high-quality coffees and immersive retail
innovation.
Strengthening Community Impact
Starbucks commitment to the customer experience in Japan is
rooted in the deep belief that a company must take care of the
communities it serves, a focus for the company and a passion shared
by the more than 30,000 partners (employees).
In July, Starbucks announced plans to eliminate single-use
plastic straws across all 28,000 stores globally by 2020. Today,
Starbucks Japan announced plans to align to the global goal by
fully transitioning to the strawless lid and alternative-material
straws by mid-2020. This transition will begin in spring 2019 with
an alternative-material straw in all Starbucks Reserve Bar stores
and the Tokyo Roastery, as well as introducing the strawless lid
for all tall iced beverages across the entire store portfolio. By
mid-2020, all iced beverages will be served with the strawless lid
and an alternative-material straw will be available for Frappuccino
Blended Beverages and upon request.
Starbucks today operates 1,392 stores in Japan across all 47
prefectures, making it the fourth largest market in terms of store
count for Starbucks globally. Starbucks remains committed to making
locally-relevant investments for its Japanese partners, customers
and communities to further elevate the Starbucks Experience
globally.
About Starbucks
Since 1971, Starbucks Coffee Company has been committed to
ethically sourcing and roasting high-quality arabica coffee. Today,
with stores around the globe, the company is the premier roaster
and retailer of specialty coffee in the world. Through our
unwavering commitment to excellence and our guiding principles, we
bring the unique Starbucks Experience to life for every customer
through every cup. To share in the experience please visit us in
our stores, online at Starbucks.com and through the Starbucks
Newsroom.
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