SRS Labs Teams Up With Qualcomm to Integrate SRS Audio Technology on Qualcomm’s Reference Design Development Platform Featu...
December 08 2011 - 7:00PM
Business Wire
SRS Labs (NASDAQ:SRSL) announced today that its TruMedia
technology solution has been selected by Qualcomm Incorporated, the
world leader in 3G and next-generation mobile technologies, to be
an audio enhancement suite for their Qualcomm Reference Design
(QRD) program. The QRD ecosystem program is a comprehensive handset
development platform and ecosystem program, featuring the
Snapdragon® MSM7x27A and MSM7x25A chipsets, which targets the
rapidly growing high-volume smartphone business.
“With the technology advancements and rapid cost-down associated
with LCD and LED panels in the past decade, it’s no wonder why
nearly every smartphone on the market is equipped with an HD-screen
these days,” said Bob Lyle, Vice President of the Mobile
Division for SRS Labs. “With the mobile industry flooded with
devices capable of delivering pristine HD quality picture, OEMs are
looking for ways to complete the HD entertainment experience and,
by delivering an equally impressive audio performance, they are not
just achieving that goal but gain a marketable competitive edge.
Given that, we are thrilled Qualcomm recognizes the significant
role audio quality plays in consumer purchasing decisions and that
they have chosen to support SRS TruMedia as an audio processing
solution on their QRD development platform.”
SRS TruMedia is a feature-rich mobile audio solution that
enables a mobile phone’s built-in speaker(s) to deliver an
immersive audio experience, with a noticeable expansion of the
sound field, more pronounced bass, clearer vocals and enhanced
midrange performance. When headphones are attached, SRS TruMedia
shines further with its impressive headphone surround sound
capabilities, enhanced bass and vocal intelligibility. SRS audio
solutions will utilize Qualcomm’s high performance, low power DSP
inside the Snapdragon processor and will bring significant value to
its customers while enabling Qualcomm to continue evolving and
enhancing its mobile multimedia and audio capabilities.
“In today’s media rich landscape, mobile device users can access
entertainment content from virtually anywhere, anytime, at the
swipe of a finger. However, the quality at which a user’s mobile
device can playback that content is contingent on the technology
embedded within it, which is why we are working with SRS Labs as an
audio technology partner for the Qualcomm Reference Design
ecosystem program,” said Jeff Lorbeck, Senior Vice President of
Product Management at Qualcomm. “Audio quality was a priority for
Qualcomm when developing the QRD development platform and, by
working closely with SRS Labs, not only were we able to pair our
QRD development platforms with SRS audio processing solutions, but
we also were able to present our OEM customers the flexibility to
deliver impressively detailed audio from nearly any type of mobile
speaker configuration.”
SRS will be in attendance at Uplinq China in Shenzhen on
December 9, 2011, demonstrating TruMedia’s capabilities on the
Qualcomm Reference Design development platforms. For more
information about this announcement, the company, our technologies,
or to set up a meeting with a representative from SRS Labs at
Uplinq China, please contact us at pr@srslabs.com or visit
us on Facebook, Twitter and YouTube.
SRS Labs’ company description and important cautions regarding
forward-looking statements made in this release is available at
www.srslabs.com/boilerplate.
Srs Labs (NASDAQ:SRSL)
Historical Stock Chart
From Jun 2024 to Jul 2024
Srs Labs (NASDAQ:SRSL)
Historical Stock Chart
From Jul 2023 to Jul 2024