New PSP(TM) Docking System Features SRS TruSurround Virtual Surround Sound Technology
July 10 2007 - 9:35AM
PR Newswire (US)
Accessories 4 Technology licenses SRS TruSurround to deliver high
quality sound to new Tannoy PSP Speaker System SANTA ANA, Calif.,
July 10 /PRNewswire-FirstCall/ -- SRS Labs, Inc. (NASDAQ:SRSL), a
leading provider of innovative surround sound, audio and voice
technologies, today announced that Accessories 4 Technology Limited
(A4T), a leading manufacturer of innovative iPod and gaming
peripherals, has signed a licensing agreement with SRS Labs for the
use of several audio technologies in new, high-end accessory
products. The first product, a docking station for the PSP(TM),
will feature SRS TruSurround(R) virtual surround sound rendering
technology and will be branded under the Tannoy name -- a renowned
manufacturer of high quality professional and residential speaker
systems. (LOGO:
http://www.newscom.com/cgi-bin/prnh/20070322/LATH036LOGO) While
playing games is one of the pleasures of owning a PSP, watching
movies and listening to music are also high on list. Therefore,
it's not surprising that when looking for an audio enhancement
partner for the new PSP Speaker System, SRS Labs was the first and
obvious choice. A4T's implementation of SRS TruSurround ensures
consumers will receive the best possible listening experience from
the speaker system, regardless of the application -- games, music
and movies will all enjoy optimum sound. SRS TruSurround processes
any multichannel audio source and delivers an immersive virtual 5.1
surround sound home theater experience over two speakers or
headphones. With TruSurround, consumers will feel as if they're
surrounded by "phantom" speakers that appear to extend all around
them, putting them in the center of the entertainment experience.
"A4T is a well respected manufacturer of accessory products and we
are very proud that they chose to feature our virtual surround
technology in the PSP speaker system, marking our first design win
for the gaming market," said Eduard Vendrell, Sales Executive -
EMEA, SRS Labs. "The best gaming experience is one in which the
user becomes completely immersed in the game and TruSurround makes
that possible. We look forward to broadening our relationship with
A4T through joint marketing efforts and innovative product
advancements." Other features of the Tannoy PSP Speaker System
include unparalleled power output (50 watts RMS total power
output), a five foot audio cable, auxiliary 3.5mm input for
portable audio devices or computer, and an IR remote control for
docking station and PSP functions. The PSP Speaker System started
shipping into the UK in June and then will be available globally by
the end of the year. "We understand the importance of reaching the
ultimate gaming experience," said Bill Stirling, Sales and
Marketing Director, Accessories 4 Technology. "We are constantly
researching and looking for the latest developments in the
marketplace to meet this challenge and that is why we chose to
incorporate SRS TruSurround. Our partnership with Tannoy to design
an innovative speaker system combined with the high-quality audio
technologies of SRS enabled us to bring consumers the perfect PSP
speaker system." About SRS Labs, Inc. SRS Labs develops advanced
audio and communications technology that optimizes and improves the
listening experience through techniques based on the latest
research into the human auditory system. With over one billion
products shipped worldwide, SRS Labs is a leader in audio.
Incorporated in products ranging from HDTVs and mobile phones to
PCs and automotive entertainment, SRS Labs audio and speech signal
processing provides the best possible sound on every form factor
and in every environment. SRS Labs surround sound solutions enable
the professional broadcast and recording industries with
high-performance production, back-haul, storage, and transmission
capability. SRS Labs supports manufacturers worldwide with offices
in the US, China, Europe, Japan, Korea and Taiwan. About
Accessories 4 Technology Primarily operating under the 4 Gamers and
4 Tunes brands, Accessories 4 Technology was established in 2005 by
a team of Industry Experts with vast experience in the fields of
audio, visual and gaming peripherals with a simple but powerful
mission statement that placed product design through innovation at
the heart of the company. Understanding the importance in reaching
the ultimate gaming experience from the latest games in the
marketplace, A4T are constantly researching and developing
accessories to meet this challenge and with 4Gamers have one of the
UK's leading brands of gaming accessories dedicated to bringing
innovative and leading edge products to the consumer. Except for
historical information contained in this release, statements in
this release, including those by Mr. Vendrell, may constitute
forward-looking statements regarding our assumptions, projections,
expectations, targets, intentions or beliefs about future events
that are based on management's belief, as well as assumptions made
by, and information currently available to, management. While the
Company believes that its expectations are based upon reasonable
assumptions, there can be no assurances that the Company's goals
and strategy will be realized. Numerous factors, including risks
and uncertainties, may affect the Company's actual results and may
cause results to differ materially from those expressed in
forward-looking statements made by or on behalf of the Company.
Some of these factors include the acceptance of new SRS Labs'
products and technologies, the impact of competitive products and
pricing, the timely development and release of technologies by the
Company, general business and economic conditions, especially in
Asia, and other factors detailed in the Company's Form 10-K and
other periodic reports filed with the SEC. SRS Labs specifically
disclaims any obligation to update or revise any forward-looking
statement whether as a result of new information, future
developments or otherwise. SRS Labs, Inc. Media Contact: Cyndee
Pelino, Marketing Manager 949-442-5518
http://www.newscom.com/cgi-bin/prnh/20070322/LATH036LOGO
http://photoarchive.ap.org/ DATASOURCE: SRS Labs, Inc. CONTACT:
Cyndee Pelino, Marketing Manager of SRS Labs, Inc.,
+1-949-442-5518, Web site: http://www.srslabs.com/
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