SRS Labs Introduces WOW HD at CES 2006 Giving Consumers the Ability to Position and 'Turn Up' the Dialog in TV and Movies
December 28 2005 - 5:18PM
PR Newswire (US)
Analog Devices' SigmaDSP is the First WOW HD Television and
Consumer Electronics Audio Processor SANTA ANA, Calif., Dec. 28
/PRNewswire-FirstCall/ -- SRS Labs, Inc. (NASDAQ:SRSL), a leading
provider of audio technology solutions, announced today that the
new SRS WOW(TM) HD audio enhancement technology for televisions and
consumer electronics products will debut at the International
Consumer Electronics Show ("CES") from January 5-8th at the Las
Vegas Convention Center in room N-218. SRS WOW HD provides
consumers, for the first time, the ability to adjust the mix of the
phantom center image relative to the background audio. Consumers
can now easily position the dialog and vocals to their taste and
playback environment. It also features high definition audio
enhancement for added clarity of high frequency content along with
advanced bass processing for superior low frequency sound quality.
SRS Labs will be demonstrating WOW HD on Analog Devices'
SigmaDSP(R) audio processors at CES. "Today's consumer electronics
products present a variety of challenging design environments,
requiring the highest degree of audio excellence within an
efficient and fully programmable audio core," said Kevin Leary,
product line director, precision signal processing business at
Analog Devices. "ADI's SigmaDSP family of audio processors used
with SRS WOW HD gives consumer electronics manufacturers all of the
advanced audio features they want, while ADI's SigmaStudio
programming environment provides more flexibility in design than
has been previously available." "We continually hear from consumers
that dialog and other key audio elements get buried or muddy while
they are watching TV or movies," said Alan Kraemer, chief
technology officer at SRS Labs. "WOW HD enabled TVs and set top
boxes allow consumers to mix the sound and overcome these issues."
SRS WOW HD solutions are available for televisions, set top boxes,
DVD recorders, and digital media players from SRS Labs platform
partners including: Analog Devices' SigmaDSPs (AD1940/1941,
ADAV400, ADAU1701); SigmaTel STMP35xx; Freescale Coldfire and ARM.
Other WOW HD-enabled chips from leading semiconductor manufacturers
will be available in early 2006. About SRS WOW HD SRS WOW(TM)
improves the dynamic audio performance of compressed and
uncompressed audio by expanding the size of the audio image and
creating a deep, rich bass response. The patented techniques in SRS
WOW widen the horizontal sound field and raise the vertical sound
image, retrieving information lost in the mixing process to create
a more natural audio experience. WOW also shapes a maximized bass
response using sculpted filters and driver physics to go beyond the
low-frequency limitations of speakers and headphones. The
combination enables manufacturers of televisions, mobile phones,
and digital audio players to leverage cost-effective components for
a high-quality consumer experience. SRS WOW HD builds on the
success of SRS WOW by adding the new Definition(TM) control for
high-definition clarity and the new center control for dynamic
extraction and positioning of dialog. SRS WOW HD is the latest
addition to the SRS suite of audio enhancement and surround sound
technologies. SRS TruSurround(R)XT is the industry's leading
surround solution to play multichannel broadcast content over two
speakers. SRS Circle Surround(TM) II is the matrix surround sound
format used by HD Radio(TM) broadcasters and by television
broadcasters like ESPN. More information on SRS WOW HD and other
products from SRS Labs is available at http://www.srslabs.com/. For
a private listening demonstration of SRS WOW HD at CES, please call
949-442-1070 or email . About SRS Labs, Inc. SRS Labs is a
recognized leader in the advancement of audio and voice technology.
The company works with the world's top manufacturers to provide a
richer entertainment experience through patented sound techniques.
SRS Labs' technologies can be heard through products ranging from
televisions, LCD and plasma monitors, cell phones, MP3 players, car
audio systems, and notebook and desktop computers. The company also
offers hardware and software tools to professionals and consumers
for the creation, production and broadcast of content featuring SRS
Labs' technologies. Valence Technologies Limited, a Hong-Kong based
subsidiary of SRS Labs, is a semiconductor company that designs and
sells custom ASICs and standard ICs to leading manufacturers
worldwide. Based in Santa Ana, Calif., the company also has
licensing representation in Hong Kong, Japan, Europe, and Korea.
For more information about SRS Labs, Inc. please visit
http://www.srslabs.com/. The information on the aforementioned
website is not incorporated by reference into this press release.
Media Contact: Investor Contact: Chris Locke Connie Chandler (949)
442-1070 x 3206 (714) 573-1115 DATASOURCE: SRS Labs, Inc. CONTACT:
Media, Chris Locke of SRS Labs, Inc., +1-949-442-1070, ext. 3206, ;
or Investors, Connie Chandler, +1-714-573-1115, , for SRS Labs,
Inc. Web site: http://www.srslabs.com/
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