Salesforce Aids Sonos In Digital Transformation
Salesforce (CRM) revealed that Sonos, a sound experience company,
is using Salesforce software to transform its digital shopping
capabilities and deliver more personalized customer experiences.
CRM shares increased 1.1% to close at $230.56 on April 21. Hit hard
by the COVID-19 pandemic, many of Sonos' (SONO) retail partners
closed down. On the other hand, the company experienced a spike in
multi-room wireless home audio system demand amid stay-at-home
orders. Therefore, with the help of the Salesforce platform, Sonos
was able to cater to this huge consumer demand digitally. This led
the direct-to-consumer business to surge by 84% year-over-year.