Salesforce (CRM) revealed that Sonos, a sound experience company, is using Salesforce software to transform its digital shopping capabilities and deliver more personalized customer experiences. CRM shares increased 1.1% to close at $230.56 on April 21. Hit hard by the COVID-19 pandemic, many of Sonos' (SONO) retail partners closed down. On the other hand, the company experienced a spike in multi-room wireless home audio system demand amid stay-at-home orders. Therefore, with the help of the Salesforce platform, Sonos was able to cater to this huge consumer demand digitally. This led the direct-to-consumer business to surge by 84% year-over-year.