SmileDirectClub Expands Oral Care Line With Launch Of Innovative New Fast-Dissolving Whitening Strips
January 19 2022 - 8:00AM
SmileDirectClub, Inc. (Nasdaq: SDC), the next generation oral care
company with the first medtech platform for teeth straightening,
today announced the expansion of its award-winning whitening
product line with its new Fast-Dissolving Whitening Strips.
The new convenient and easy to use Fast-Dissolving Whitening
Strips are the ideal whitening treatment for those who want results
fast, without the mess of traditional whitening strips. With a
short wear time – just once a day for 15 minutes – the
Fast-Dissolving Whitening Strips are perfect for those who suffer
from painful sensitivity caused by other longer-wear whitening
strips. In just seven days, the new Strips can whiten teeth up to
nine shades* in half the wear time when compared to 30-minute-wear
strips.
SmileDirectClub is pleased to partner with Peloton star trainer
Tunde Oyeneyin to help promote this exciting new launch and
highlight the convenience of this innovative and highly effective
whitening product. Like SmileDirectClub, Oyeneyin believes that a
great smile has a transformational power to boost your
self-confidence, making her an ideal partner for this launch.
Throughout the partnership, Tunde will share how she incorporates
the new Fast-Dissolving Whitening Strips into her self-care routine
and how they have positively impacted her confidence.
“With the introduction of the Fast-Dissolving Whitening Strips,
SmileDirectClub is revolutionizing the way we look at whitening
teeth,” said Amy Keith, General Manager of Global Oral Care at
SmileDirectClub. “The new Strips allow customers to customize their
teeth whitening journey by applying them anywhere, anytime, making
teeth whitening convenient and accessible no matter where or when
you choose to whiten.”
The SmileDirectClub Fast-Dissolving Whitening Strips are
available as a one-week ($30) or two-week ($45) treatment,
available now on Shop.SmileDirectClub.com and Amazon and will be
launching in over 4,600 Walmart locations in late February as well
as other major retailers across North America later in Q1. The
Fast-Dissolving Whitening Strips complement SmileDirectClub’s
existing best-in-class product offerings, including a portfolio of
top-selling whitening products as well as the recently released
Water Flossers.
According to recent research, a majority of those surveyed
believe having a whiter smile would boost their self-confidence.
Additionally, almost half (40%) of individuals want to focus on
their oral care – teeth whitening, cleaning, straightening – as a
means of improving their overall health in 2022.**
SmileDirectClub is the only clear aligner brand that offers
customers an end-to-end solution to keep teeth straighter, brighter
and cleaner. Since its launch, SmileDirectClub has become one of
the fastest-growing health technology companies and continues to be
the leading telehealth platform for orthodontia.
About SmileDirectClub SmileDirectClub,
Inc. (“SmileDirectClub”) is an oral care company and creator of the
first medtech platform for teeth straightening. Through its
cutting-edge telehealth technology and vertically integrated model,
SmileDirectClub is revolutionizing the oral care industry.
SmileDirectClub’s mission is to democratize access to a smile each
and every person loves by making it affordable and convenient for
everyone. SmileDirectClub is headquartered in Nashville, Tennessee
and operates in the U.S., Canada, Australia, New Zealand, United
Kingdom, Ireland, Hong Kong, Singapore, Spain, France and Mexico.
For more information, please visit SmileDirectClub.com.
Contact: SmileDirectClub Media
Relations: Press@SmileDirectClub.com
* Maximum results when used as directed. Results may
vary. ** Source: Pollfish Survey, n=1,000 US Consumers,
16+ years old with representative market mix of gender, ethnicity,
age group, HH income, and geographic location.
Photos accompanying this announcement are available at:
https://www.globenewswire.com/NewsRoom/AttachmentNg/589fe684-5e64-498e-9c86-670be3199eb3
https://www.globenewswire.com/NewsRoom/AttachmentNg/35e463be-86f0-4ed8-9da5-cc5fa3aadd1a
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