SmileDirectClub Partners With Jonathan Van Ness, Tunde Oyeneyin and Arielle Vandenberg To Launch New Confidence Council, Highlighting the Transformational Power of a Smile
January 13 2022 - 8:15AM
To celebrate the new year, SmileDirectClub, the next generation
oral care company, announced the creation of its new Confidence
Council in partnership with Ambassadors
Jonathan Van
Ness,
Tunde Oyeneyin and
Arielle
Vandenberg, to shine a light on the transformational power
of a smile. Through their experiences with ‘Queer Eye,’ Peloton and
‘Love Island,’ these individuals understand the vital role that
confidence can play in transforming your life, body and
relationships.
According to a recent survey by OnePulse, 93% of individuals
surveyed agree that a straight and healthy smile increases
self-confidence. Additionally, 94% believe that increased
self-confidence improves overall mood, happiness and the likelihood
to make other positive life changes.*
Through its Confidence Council, SmileDirectClub hopes to raise
awareness of its mission to democratize access to care and the
importance of helping more people realize the life-changing
potential of their smiles. Since launching in 2014, SmileDirectClub
has helped over 1.5 million customers around the world achieve a
new smile, furthering its goal of enabling access to a smile each
and every person loves, by making it accessible, affordable and
convenient for everyone.
“When selecting partners for this initiative, it was clear that
Jonathan, Tunde and Arielle all deeply believe in the power of
confidence and positivity to uplift themselves and their
communities,” said John Sheldon, Chief Marketing Officer at
SmileDirectClub. “We’re excited to share the experiences and
stories of our Confidence Council Ambassadors, all of whom believe
in the importance of confidence and the transformational power of a
smile.”
Jonathan Van Ness, Star of ‘Queer Eye’, Author &
Founder of JVN Hair: “How we talk about ourselves
makes such an impact on how we show up in the world, how we work
with other people, how we interact with loved ones and people we
don’t know. I know the power of a transformation, and loving
your smile is a great first step towards boosting your confidence.
I am personally excited to be starting my own journey with
SmileDirectClub and can’t wait to see how my new smile impacts my
own self-confidence.”
Tunde Oyeneyin, Peloton Instructor, Trainer & Public
Speaker: “I believe confidence is a skill, not a trait,
which is why I am honored to be partnering with SmileDirectClub to
spread confidence around the world. As I learned from my own
experience, when you shed the doubt, step into your own power and
own that power, you will prevail. As someone who used to not want
to be noticed, I know firsthand the power of confidence in loving
who you are and, like SmileDirectClub, I believe that a smile can
have a transformational power on your self-confidence.”
Arielle Vandenberg, Actress, Comedian & Host of
‘Love Island’: "Being confident about your smile makes a
big difference in how you present yourself to the world. As someone
who appreciates the power of laughter, being confident with my
smile is important to me, and that is why I am excited to be
partnering with SmileDirectClub to spread confidence as an
Ambassador of its Confidence Council. While confidence is not
developed overnight, if you believe in what you are doing and
you’re passionate about it, that’s truly what will show and what
people will gravitate towards. I take pride in my own
self-confidence and believe it’s important to never take yourself
too seriously, in life and in relationships. Always remember to
smile and put yourself out there, as a smile and confidence are
always key!"
With 90% of those surveyed planning to make a positive change to
boost their self-confidence this New Year*, now is the time to take
steps to love your smile even more. Through the end of January
(1/31), you can get a $15 impression kit (free after return) plus 6
months of free whitening with LED light by using code NEWYEAR2022
on SmileDirectClub.com.
SmileDirectClub is the only clear aligner brand that offers
customers an end-to-end solution to keep teeth straighter, brighter
and cleaner. Since launch, SmileDirectClub has become one of the
fastest-growing health technology companies and continues to be the
leading telehealth platform for orthodontia.
About SmileDirectClub SmileDirectClub,
Inc. (“SmileDirectClub”) is an oral care company and creator of the
first medtech platform for teeth straightening. Through its
cutting-edge telehealth technology and vertically integrated model,
SmileDirectClub is revolutionizing the oral care industry.
SmileDirectClub’s mission is to democratize access to a smile each
and every person loves by making it affordable and convenient for
everyone. SmileDirectClub is headquartered in Nashville, Tennessee
and operates in the U.S., Canada, Australia, New Zealand, United
Kingdom, Ireland, Hong Kong, Singapore, Spain, France and Mexico.
For more information, please visit SmileDirectClub.com.
Contact: SmileDirectClub Media
Relations: Press@SmileDirectClub.com
* Source: OnePulse Survey, n=300 US Consumers, 16+ years
old with representative market mix of gender, ethnicity, age group,
HH income, and geographic location
Photos accompanying this announcement are available at
https://www.globenewswire.com/NewsRoom/AttachmentNg/da334211-c6aa-452b-9386-68420306238f
https://www.globenewswire.com/NewsRoom/AttachmentNg/24f1d4fd-fa8e-4a8a-909f-3414d89b7b46
https://www.globenewswire.com/NewsRoom/AttachmentNg/82c223d1-5219-4df3-a8b8-49e5f11d3ec7
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