SmileDirectClub Furthers Europe Expansion With Entry Into France
September 20 2021 - 4:01PM
SmileDirectClub, Inc. (Nasdaq: SDC), the next generation oral care
company with the first medtech platform for teeth straightening,
announced today its plan to launch in France in the beginning of
the fourth quarter of 2021. The Company will introduce its premium
clear aligners, telehealth platform, and award-winning whitening
system at its first France SmileShop in Paris, with additional
locations to follow. This marks the Company’s entry into its
seventh European country as it pursues the global market
opportunity for its innovative, effective, convenient, accessible
and affordable oral care products.
“SmileDirectClub is pleased to expand further into Europe and to
introduce the French market to our innovative clear aligners and
our industry-first telehealth platform,” said David Katzman, Chief
Executive Officer and Chairman of SmileDirectClub. “Since entering
Europe in 2019, we have seen remarkable gains in consumer awareness
of our brand and embracing of our pioneering teeth straightening
solution, and we look forward to the opportunity to build on this
momentum in France.”
According to the Company’s research, approximately 80% of French
consumers say they have room to improve the straightness of their
teeth, yet cost is the biggest barrier. Priced at 60% less than
braces, SmileDirectClub’s expansion into the market will help
bridge that gap.
Customers seeking clear aligner treatment using the
SmileDirectClub telehealth platform may book a free appointment at
a SmileShop to capture a 3D image of their teeth or visit the
Company’s website to request a dentist-prescribed impression kit.
Clear aligner treatment with SmileDirectClub is directed and
managed remotely using telehealth by an affiliated and locally
registered dentist or orthodontist from initial diagnosis to
completion.
Since its launch in the U.S. in 2014, SmileDirectClub has become
one of the fastest-growing health technology companies in the world
and is the leading telehealth platform for orthodontia.
SmileDirectClub has straightened smiles for over 1.5 million
customers in Europe, North America and Asia Pacific – the largest
international footprint of any company providing clear aligner
treatment through telehealth.
About
SmileDirectClubSmileDirectClub, Inc. (Nasdaq: SDC)
(“SmileDirectClub”) is an oral care company and creator of the
first medtech platform for teeth straightening. Through its
cutting-edge telehealth technology and vertically integrated model,
SmileDirectClub is revolutionizing the oral care industry, offering
consumers the ability to get clinically safe and effective
treatment but without the 3x markup. SmileDirectClub’s mission is
to democratize access to a smile each and every person loves by
making it affordable and convenient for everyone. SmileDirectClub
is headquartered in Nashville, Tennessee and operates in the U.S.,
Canada, Australia, New Zealand, United Kingdom, Ireland, Germany,
Netherlands, Austria, Hong Kong, Singapore, Spain, France and
Mexico. For more information, please visit SmileDirectClub.com.
Contact: SmileDirectClub Media
Relations: Press@SmileDirectClub.com
SOURCE: SmileDirectClub, Inc.
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