Smile Direct Club Teams Up With Smile Brands
August 11 2020 - 8:30AM
SmileDirectClub, Inc. (Nasdaq: SDC), the oral care company with the
first telehealth platform for teeth straightening, has partnered
with Smile Brands Inc. and its 450 affiliated dental practices
across 18 states to allow consumers to begin their SmileDirectClub
journey in the dentist chair. The partnership with Smile Brands is
the latest move for the oral care company, which launched its
direct-to-office offering, the SmileDirectClub Partner Network, in
January 2020. The direct-to-office treatment model creates an
additional path for consumers to begin invisible aligner treatment
with SmileDirectClub and its telehealth platform.
“Our partnership with Smile Brands and its affiliated practices
is a key step in our continued mission to increase access to
affordable, accessible care,” said David Katzman, Chief Executive
Officer and Chairman at SmileDirectClub. “Dentists across the
country want the ability to offer SmileDirectClub clear aligner
therapy to their patients, and a segment of consumers prefer to
start their journey in their regular dentist’s office. Until now,
the in-office clear aligner therapy solution offered by dentists
and orthodontists has required too high a cost and time commitment
for many patients. They can now offer a more cost effective, and
equally efficacious and safe option to patients through our
telehealth platform.”
The partnership will enable SmileBrands’ affiliated doctors to
offer SmileDirectClub clear aligner treatment, with a 3D scan or
physical impression performed in the office and treatment completed
using the SDC telehealth platform. The partnership with Smile
Brands provides customers with three ways to get started on their
SmileDirectClub journey: with a 3D scan or dental impression
performed at a Smile Brands’ affiliated dentist or orthodontist
office; at one of SmileDirectClub’s SmileShops; or with a
doctor-prescribed at-home impression kit. Regardless of how a
customer’s journey begins, treatment is prescribed and monitored
remotely by state-licensed dentists and orthodontists from start to
finish using SmileDirectClub’s pioneering teledentistry
platform.
“We are dedicated to making it easier for dental professionals
to provide access to affordable oral healthcare, and being the
launch partner for the SmileDirectClub Partner Network furthers
that mission,” said Steve Bilt, Chief Executive Officer at Smile
Brands Inc. “Many patients are excluded from traditional
orthodontic care by cost and the challenge of missing work or
school for frequent office visits. I believe this places
unnecessary long-term economic and social limitations on people.
This partnership enables us to meet a growing patient need while
saving valuable chair time for our affiliated dental practices; a
win/win for both patient and practice. Our partnership with
SmileDirectClub will also introduce hundreds of new patients to our
dental offices to affordably address any other oral health needs
they have as they start their teeth straightening journey at Smile
Brands.”
Since launching in the U.S. in 2014, SmileDirectClub has become
one of the fastest-growing health technology companies and the
fastest-growing teledentistry provider, serving over one million
customers around the world.
About
SmileDirectClubSmileDirectClub, Inc. (Nasdaq: SDC)
(“SmileDirectClub”) is an oral care company and creator of the
first medtech platform for teeth straightening, now also offered
directly via dentist and orthodontists’ offices. Through our
cutting-edge teledentistry technology and vertically integrated
model, we are revolutionizing the oral care industry, from clear
aligner therapy to our affordable, premium oral care product line.
SmileDirectClub’s mission is to democratize access to a smile each
and every person loves by making it affordable and convenient for
everyone. SmileDirectClub is headquartered in Nashville, Tennessee
and operates in the U.S., Canada, Australia, New Zealand, United
Kingdom, Ireland, Germany, Austria, Hong Kong and Singapore. For
more information, please visit SmileDirectClub.com.
Contact:SmileDirectClub Media
Relations: Press@SmileDirectClub.com
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