Smile Direct Club Oral Care Line Leads in Multiple Product Categories
June 16 2020 - 9:37AM
SmileDirectClub, Inc. (Nasdaq: SDC) announced today that its new
end-to-end oral care system leads category growth in a number of
product categories in the consumer marketplace. SmileDirectClub is
the top growing brand in the whitening category for 20201 with its
product bright on™ and the power floss category2 with its water
flosser. Additionally, the brand is the second highest growth
contributor in the brush category for its electric toothbrush
during the same timeframe.3
Launched in January 2020 at Walmart stores across the U.S.,
SmileDirectClub’s CPG line includes a state-of-the-art electric
toothbrush and bright on, SmileDirectClub’s premium teeth whitening
system complete with LED light. Additional products include
toothpaste in whitening and sensitivity varieties, a water flosser,
and smile spa™, the first ultrasonic UV cleaner on the market that
sanitizes toothbrush heads, aligners, retainers, dentures and more.
All of SmileDirectClub’s oral care products include promotions for
clear aligner therapy to remind consumers of the brand’s entire
suite of offerings.
“We are always exploring and engaging in opportunities to be
disruptive and meaningful in the oral care category. The
introduction of our oral care products has been a great way to
broaden our reach, diversify our offering and meet consumer demand
for ways to create brighter, healthier smiles at an affordable
price point,” said Josh Chapman, Chief Global Brand Officer of
SmileDirectClub. “We will continue to find innovative ways to
fulfill our mission to provide accessible and effective ways for
people to maintain a healthy, happy smile.”
SmileDirectClub, the first provider of clear aligner therapy to
offer oral care products in mass retail, developed the idea of a
“smile ecosystem” with products that contribute to overall oral
health based on requests from customers undergoing treatment.
To date, SmileDirectClub has helped more than one million people
transform their smiles through remote doctor-directed clear aligner
therapy. SmileDirectClub aims to support the oral care needs of all
consumers, including Club members going through or having just
completed teeth straightening treatment, with its premium quality
oral care products at an attainable price point.
About SmileDirectClubSmileDirectClub, Inc.
(Nasdaq: SDC) (“SmileDirectClub”) is an oral care company and
creator of the first direct-to-consumer medtech platform for teeth
straightening, now also offered directly via dentist and
orthodontists’ offices. Through our cutting-edge teledentistry
technology and vertically integrated model, we are revolutionizing
the oral care industry, from clear aligner therapy to our
affordable, premium oral care product line. SmileDirectClub’s
mission is to democratize access to a smile each and every person
loves by making it affordable and convenient for everyone.
SmileDirectClub is headquartered in Nashville, Tennessee and
operates in the U.S., Canada, Australia, New Zealand, United
Kingdom, Ireland, Germany and Hong Kong. For more information,
please visit SmileDirectClub.com.
Contact:SmileDirectClub Media
Relations: Press@SmileDirectClub.com
1 Based in part on data reported by Nielsen for Whitening
Category through May, 13, 2020, Total US xAOC market.
Copyright © 2020 Nielsen2 Based in part on data reported by Nielsen
for Power Floss Category through May, 13, 2020, Total US xAOC
market. Copyright © 2020 Nielsen3 Based in part on data reported by
Nielsen for Brush Category through May, 13, 2020, for the Total US
xAOC market. Copyright © 2020 Nielsen
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