NEW YORK, Oct. 13, 2021 /PRNewswire/
-- Stitcher, the Triton-ranked #1 podcast company and
SiriusXM subsidiary, today announced its acquisition of The
Bellas Podcast hosted by sisters, WWE Hall of Fame Inductees,
TV personalities, and best-selling authors Brie and
Nikki Bella. The acclaimed
series returns with new episodes beginning Wednesday, November 3. Watch the trailer
HERE.
Each week on The Bellas Podcast, Brie and Nikki turn on
their mics to give listeners uncensored access to their lives like
never before. The show will feature the Bella Twins welcoming
special guests, touching on current issues and opening up to share
real life moments and experiences that you won't see on TV or
social media.
"I'm excited to relaunch The Bellas Podcast with Stitcher," said
Brie Bella. "Since we've been on hiatus, I've really missed the
authentic connection with the Bella Army that podcasting creates.
It allows us to be vulnerable, raw and more present than any other
platform and I can't wait!!"
"This podcast has been one of my favorite platforms yet to use
my voice," added Nikki Bella. "I get
to be uncensored, unedited and so raw. I'm beyond honored to be
with SiriusXM's Stitcher now! This is the perfect home for The
Bellas Podcast. We've missed you our listeners and can't wait
to start chatting again!"
Before going on hiatus in Spring 2021, The Bellas Podcast
was part of the Endeavor Audio network. As it relaunches, hosts
Brie and Nikki will produce the show with support from
Stitcher.
Access for brands and marketers to The Bellas Podcast is
only available through SXM Media – the exclusive advertising and
sales organization that includes inventory across SiriusXM,
Stitcher, Pandora and other major platforms and podcasters.
This news follows other notable announcements by SiriusXM,
including the acquisitions of 99% Invisible, as well as
agreements with For Colored Nerds and The Last Podcast on
the Left. In addition, The Bellas Podcast joins the home
of other acclaimed podcasts at SiriusXM, Stitcher and Pandora,
including Office Ladies, Comedy Gold Minds with
Kevin Hart, WTF with
Marc Maron, Hidden Brain,
series from Marvel Entertainment, and prestigious documentary and
narrative projects such as Toxic: The Britney Spears Story,
Heaven's Gate, and Unfinished.
Stitcher has ranked #1 in Triton Digital's industry-tracking
U.S. Network Report for May, June, July and August 2021. The report ranks the top podcast
networks in the U.S., as measured by Podcast Metrics based on
average weekly downloads and average weekly users.
Listeners can subscribe to The Bellas Podcast on
Stitcher, the SXM App, Pandora, and all major podcast listening
platforms.
Brie and Nikki Bella are managed
by SMAC Entertainment. SMAC, in conjunction with WME, represented
the Bellas in the acquisition.
About Brie and Nikki
Bella
If there's a barrier to be broken or an
accolade to be earned, Brie and Nikki
Bella have done it, and done it with style. The Bellas are
Entrepreneurs, Producers, New York
Times best-selling authors, TV Personalities and WWE Hall of
Famers. After they made it into WWE, the Bellas accomplished so
much together: bringing together young girls and women while
building the Bella Army, helping the transition of female WWE
performers from Divas to Superstars starring in Total Divas
and Total Bellas on E!
About Stitcher
Stitcher is the best place to listen
to, produce and monetize podcasts. The Stitcher app is one of the
world's most popular podcast listening platforms, with a growing
network of original content and a premium subscription service.
Stitcher is home to top-ranked comedy podcast network Earwolf.
Stitcher has offices in Los
Angeles, New York City and
San Francisco, and is a subsidiary
of SiriusXM.
About SXM Media
SXM Media is the combined sales
organization of Sirius XM Holdings Inc., spanning its SiriusXM,
Pandora, and Stitcher audio entertainment platforms and services,
including that of Midroll, the leading podcast advertising network
representing over 300 of the world's largest podcasts. With a reach
of more than 150 million listeners, SXM Media gives brands,
creators, and publishers access to the largest digital audio
advertising platform in North
America. SXM Media also serves as the exclusive advertising
and sales representative for other platforms and podcasters,
including major entities such as SoundCloud (exclusive U.S.
advertising representative) and the NBCUniversal News Group
(exclusive advertising representative for NBC News and MSNBC
podcasts, with additional sales rights to CNBC podcasts).
About SiriusXM
Sirius XM Holdings Inc. (NASDAQ: SIRI)
is the leading audio entertainment company in North America, and the premier programmer and
platform for subscription and digital advertising-supported audio
products. Pandora, a subsidiary of SiriusXM, is the largest
ad-supported audio entertainment streaming service in the U.S.
SiriusXM and Pandora's properties reach more than 150 million
listeners, the largest addressable audience in the U.S., across all
categories of digital audio – music, sports, talk, and podcasts.
SiriusXM's acquisitions of Stitcher and Simplecast, alongside
industry-leading ad tech company AdsWizz, make it a leader in
podcast hosting, production, distribution, analytics and
monetization. SiriusXM, through Sirius XM Canada Holdings, Inc.,
also offers satellite radio and audio entertainment in Canada. In addition to its audio entertainment
businesses, SiriusXM offers connected vehicle services to
automakers. For more about SiriusXM, please go
to: www.siriusxm.com.
Stitcher Publicity Contacts
Carolina Dubon
SiriusXM
Carolina.Dubon@siriusxm.com
Ron Gaskill
Blake Zidell & Associates
ron@blakezidell.com
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SOURCE Sirius XM Holdings Inc.