Heelys and Reebok Team Up for a Collab
October 22 2020 - 9:00AM
Heelys, the original shoes with wheels, which is owned by
Sequential Brands Group, Inc. (Nasdaq:SQBG), is excited to announce
a new collection with popular lifestyle footwear brand,
Reebok. The collaboration features ten signature
Reebok styles, with the added Heelys’ wheel technology.
Amongst a number of different collabs that
Heelys has recently worked on, this marks the first time that the
brand has teamed up with another sneaker brand. The Reebok styles
will range in colors, patterns, and shapes – but in typical
Heelys fashion, will all have the ability to go from a sneaker to a
skate by shifting weight on to the heel.
The Reebok x Heelys collab comes in ten skus
with ranging sizes: Kids Size 13-8, and Mens Size 9-13. The
collection is released now ahead of the start of the holiday season
making it the perfect gift for kids and adults alike.
“We are so excited to be teaming up with a
global, timeless brand like Reebok. Reebok was born from sport, and
Heelys from adventure. Together we make a shoe that’s ready to take
on the world. We are especially proud to offer this collection in
adult sizes, as many of our consumers grew up with both of these
brands. Now they get to experience the merging of the two worlds to
create one awesome collection,” explained Arta Isovski, Senior Vice
President of Sequential’s Lifestyle Division.
The Reebok x Heelys collection hits the market
today and is available for purchase for $55-$60 on Heelys.com, and
retailers in global markets.
ABOUT HEELYS:
Founded in 2000, Heelys are patented products
that feature a removable wheel located in the heel, transforming
the shoes into stealth skates and giving users the freedom to
seamlessly transition from walking or running to skating by
shifting their weight to their heel. When the wheels are easily
removed, the shoe performs just like any other shoe. The Heelys
vision is to inspire kids and adults alike to be active, explore
their freedom, unleash the fun and be fearless. Heelys are an
attitude, a way to express themselves, push their own boundaries
and experience the world around them in a truly unique way.
ABOUT REEBOK:
Reebok International Ltd., headquartered in
Boston, MA, USA, is a leading worldwide designer, marketer and
distributor of fitness and lifestyle footwear, apparel and
equipment. An American-inspired global brand, Reebok is a pioneer
in the sporting goods industry with a rich and storied fitness
heritage. Reebok develops products, technologies and programming
which enable movement and is committed to accompanying people on
their journey to fulfill their potential. Reebok connects with the
fitness consumer wherever they are and however they choose to stay
fit – whether it’s functional training, running, combat training,
walking, dance, yoga or aerobics. Reebok Classics leverages the
brand’s fitness heritage and represents the roots of the brand in
the sports lifestyle market. For more information, visit Reebok at
www.reebok.com, or, for the latest news at http://news.reebok.com/.
Discover Reebok at the following locations:
http://facebook.com/reebok; http://twitter.com/reebok; and
http://youtube.com/reebok.
About Sequential Brands Group,
Inc.
Sequential Brands Group, Inc. (Nasdaq: SQBG)
owns, promotes, markets, and licenses a portfolio of consumer
brands in the active and lifestyle categories, which includes the
Heelys brand. Sequential seeks to ensure that its brands continue
to thrive and grow by employing strong brand management, and
marketing teams. Sequential has licensed and intends to license its
brands in a variety of consumer categories to retailers,
wholesalers and distributors in the United States and around the
world. For more information, please visit Sequential’s website at:
www.sequentialbrandsgroup.com. To inquire about licensing
opportunities, please email: newbusiness@sbg-ny.com.
Media Contact:
Sequential Brands Group, Inc.
Katherine Nash
T: +1 512-757-2566
E: knash@sbg-ny.com
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