Safe-T Gains Momentum With its Anti-Fraud Solution Equipped to Respond to the $80 billion Advertising Fraud Market
September 19 2022 - 8:30AM
Safe-T Group Ltd. (NASDAQ: SFET) (TASE: SFET) (“Safe-T” or the
“Company”), a global provider of cybersecurity and privacy
solutions to consumers and enterprises, today announced that its
enterprise privacy unit won three new leading customers to use its
advanced solution for advertising fraud detection, mitigation, and
prevention.
Advertising fraud is an existing and growing
industry issue, one that causes a waste of billions of dollars
annually for both enterprises and consumers. According to Business
of Apps, the total cost of advertising fraud in 2022 reached $81
billion, predicted to increase to $100 billion by 2023.
“Our privacy enterprise unit offers
top-of-the-line technology and advanced solutions to our
customers,” said Shachar Daniel, Chief Executive Officer of Safe-T.
“Due to the continuous rise of advertising fraud activities and the
economic effect on advertising budgets, anti-fraud solutions, as
well as solid and secure infrastructures, are a necessity. We
expect demands for this segment to keep growing and to represent a
bigger share in proceeds from our privacy enterprise unit.”
In today’s ecosystem, as fraudsters’ methods
evolve to adapt and bypass industry regulations and anti-fraud
defense mechanisms, there is an increasing need for an advanced and
sophisticated advertising fraud solution. Safe-T’s platform
provides an adaptive solution for identification and blocking of
existing and new fraud methods, preventing various fraud methods
including click fraud, click hijacking, hidden malware,
inappropriate content, ad placements and more.
About Safe-T® Group
Ltd.
Safe-T Group Ltd. (Nasdaq, TASE: SFET) is a
global provider of cyber-security and privacy solutions to
consumers and enterprises. The Company operates in three distinct
segments, tailoring solutions according to specific needs. The
segments include, enterprise cyber-security solutions, enterprise
privacy solutions, and consumer cyber-security and privacy
solutions.
Our cyber-security and privacy solutions for
consumers provide a wide security blanket against ransomware,
viruses, phishing, and other online threats, as well as a powerful,
secured, and encrypted connection, masking their online activity
and keeping them safe from hackers. The solutions are designed for
both advanced and basic users, ensuring full protection for all
personal and digital information.
Our privacy solutions for enterprises are based
on our advanced and secured proxy network, the world’s fastest,
enabling our customers to collect data anonymously at any scale
from any public sources over the web using a unique hybrid network.
Our network is the only one of its kind that is comprised of
millions of residential exit points based on our proprietary
reflection technology and hundreds of servers located at our ISP
partners around the world. The infrastructure is optimally designed
to guarantee the privacy, quality, stability, and the speed of the
service.
Our cyber-security solutions for enterprises,
designed for cloud, on-premises, and hybrid networks, mitigates
attacks on enterprises’ business-critical services and sensitive
data, while ensuring uninterrupted business continuity.
Organizational data access, storage, and exchange use cases, from
outside the organization or within, are secured according to the
“validate first, access later” philosophy of Safe-T’s zero trust.
Our ZoneZero® solutions are available by our reseller, TerraZone
Ltd., a global information security provider, as a solution or
cloud service.
For more information about Safe-T, visit
www.safetgroup.com
Forward-Looking Statements
This press release contains forward-looking
statements within the meaning of the “safe harbor” Words such as
“expects,” “anticipates,” “intends,” “plans,” “believes,” “seeks,”
“estimates” and similar expressions or variations of such words are
intended to identify forward-looking statements. For example,
Safe-T is using forward-looking statements in this press release
when it discusses the capabilities of its privacy enterprise unit’s
solutions, the threats of online advertising fraud and its
predictions for the rise in advertising fraud in 2023, the ability
of its solutions to protect customers from advertising fraud, the
size of the advertising fraud market, and its expectation that
demands for anti-fraud solutions will keep growing and represent a
bigger share in the proceeds from its privacy enterprise unit.
Because such statements deal with future events and are based on
Safe-T’s current expectations, they are subject to various risks
and uncertainties and actual results, performance or achievements
of Safe-T could differ materially from those described in or
implied by the statements in this press release. The
forward-looking statements contained or implied in this press
release are subject to other risks and uncertainties, including
those discussed under the heading “Risk Factors” in Safe-T’s annual
report on Form 20-F filed with the Securities and Exchange
Commission (“SEC”) on March 29, 2022, and in any subsequent filings
with the SEC. Except as otherwise required by law, Safe-T
undertakes no obligation to publicly release any revisions to these
forward-looking statements to reflect events or circumstances after
the date hereof or to reflect the occurrence of unanticipated
events. References and links to websites have been provided as a
convenience, and the information contained on such websites is not
incorporated by reference into this press release. Safe-T is not
responsible for the contents of third-party websites.
INVESTOR RELATIONS
CONTACTS:
Steve Gersten, Director of Investor RelationsSafe-T Group
Ltd.813-334-9745investors@safetgroup.com
Michal EfratyInvestor Relations,
Israel+972-(0)52-3044404michal@efraty.com
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