UNITED STATES
SECURITIES
AND EXCHANGE COMMISSION
Washington,
D.C. 20549
SCHEDULE 13D
Under the Securities Exchange Act of 1934
(Amendment No. )*
Rumble Inc.
(Name of Issuer)
Class A Common
Stock, par value $0.0001 per share
(Title of Class of Securities)
78137L105
(CUSIP Number)
Robert Arsov
c/o Willkie Farr & Gallagher LLP
787 Seventh Avenue
New York, NY 10019-6099
Telephone Number: (212) 728-8000
(Name, Address and Telephone Number of Person
Authorized to Receive Notices and Communications)
With copies to:
Russell L. Leaf
Sean M. Ewen
Willkie Farr & Gallagher LLP
787 Seventh Avenue
New York, NY 10019-6099
(212) 728-8000
September 16,
2022
(Date of Event which Requires Filing of this Statement)
If the filing person has previously filed
a statement on Schedule 13G to report the acquisition that is the subject of this Schedule 13D, and is filing this schedule because
of §§240.13d-1(e), 240.13d-1(f) or 240.13d-1(g), check the following box. ☐
*The remainder of this cover page
shall be filled out for a reporting person’s initial filing on this form with respect to the subject class of securities, and for any
subsequent amendment containing information which would alter disclosures provided in a prior cover page.
The information required on the remainder
of this cover page shall not be deemed to be “filed” for the purpose of Section 18 of the Securities Exchange Act of 1934 (“Act”)
or otherwise subject to the liabilities of that section of the Act but shall be subject to all other provisions of the Act (however, see
the Notes).
| 1. |
Names of Reporting Persons
Robert Arsov |
| 2. |
Check the Appropriate Box if a Member of a Group (See Instructions) |
| |
(a) ☐ |
| |
(b) ☐ |
| 3. |
SEC Use Only
|
| 4. |
Source of Funds (See Instructions)
OO |
| 5. |
Check if Disclosure of Legal Proceedings Is Required Pursuant to
Items 2(d) or 2(e)
☐ |
| 6. |
Citizenship or Place of Organization
United States |
Number
of
Shares
Beneficially
Owned by
Each
Reporting
Person With |
7. |
Sole
Voting Power
27,392,307(1) |
| 8. |
Shared
Voting Power
0 |
| 9. |
Sole Dispositive
Power
27,392,307(1) |
| 10. |
Shared
Dispositive Power
0 |
| 11. |
Aggregate Amount Beneficially Owned by Each Reporting Person
27,392,307(1) |
| 12. |
Check if the Aggregate Amount in Row (11) Excludes Certain Shares (See Instructions)
☐ |
| 13. |
Percent of Class Represented by Amount in Row (11)
9.4% (2) |
| 14. |
Type
of Reporting Person (See Instructions)
IN |
| |
(1) |
Includes (i) 11,966,204 shares of Class A Common Stock (as defined below) issuable upon the exercise of options, of which 3,943,188 shares of Class A Common Stock issuable upon the exercise of such options are subject to vesting conditions and forfeiture pursuant to the terms of the Business Combination Agreement, dated December 1, 2021 (the “Business Combination Agreement”), by and between CF Acquisition Corp. VI (n/k/a Rumble Inc.) (“CF VI”) and Rumble Inc. (n/k/a Rumble Canada Inc.) (“Rumble Canada”) and (ii) 5,083,317 shares of Class A Common Stock that have been placed in escrow, and are subject to vesting conditions and forfeiture, pursuant to the terms of the Business Combination Agreement. |
| (2) | Percentage based on 280,229,977
shares of Class A Common Stock issued and outstanding (inclusive of all shares of Class A Common Stock issuable upon exchange of
the ExchangeCo Shares (as defined below) and which also includes shares of Class A Common Stock and ExchangeCo Shares placed in escrow
pursuant to the terms of the Business Combination Agreement) as of September 16, 2022, as reported in the Issuer’s Current Report
on Form 8-K filed on September 22, 2022. For purposes of the foregoing calculation, the issued and outstanding Class A Common Stock also
includes 1,100,000 shares of Class A Common Stock issuable upon vesting of restricted stock units granted to Christopher Pavlovski.
“ExchangeCo Shares” means exchangeable shares in 1000045728 Ontario Inc., a corporation formed under the laws of the
Province of Ontario, Canada, and an indirect, wholly owned subsidiary of the Issuer. |
Item 1. Security and Issuer
This Schedule 13D is filed
in relation to the shares of the Class A Common Stock, par value $0.0001 per share (the “Class A Common Stock”), of Rumble
Inc., a Delaware corporation (the “Issuer”). The principal executive offices of the Issuer are located at 444 Gulf of Mexico
Drive, Longboat Key, Florida 34228.
.
Item 2. Identity and Background
| (a) | This Schedule 13D is being filed by Robert Arsov (the “Reporting
Person”). |
| |
(b) |
The principal business address of the Reporting Person is c/o Willkie Farr & Gallagher LLP, 787 Seventh Avenue, New York, NY 10019-6099. |
| |
(c) |
The Reporting Person’s principal occupation or employment is entrepreneur and investor. |
| (d) | During the last five years, the Reporting Person has not
been convicted in a criminal proceeding (excluding traffic violations or similar misdemeanors). |
| (e) | During the last five years, the Reporting Person was not
a party to a civil proceeding of a judicial or administrative body of competent jurisdiction and as a result of such proceeding was or
is subject to a judgment, decree, or final order enjoining future violations of, or prohibiting or mandating activities subject to, federal
or state securities laws, or finding any violation with respect to such laws. |
| (f) | The Reporting Person is a United States citizen. |
Item 3. Source and Amount of
Funds or Other Consideration
On September 16, 2022, in connection with
the consummation of the transactions contemplated by the Business Combination Agreement (the closing of such transactions, the “Closing”),
pursuant to the terms of the Business Combination Agreement, and in exchange for his shares of capital stock of Rumble Canada, for each
share of Rumble Canada capital stock held by the Reporting Person, the Reporting Person received a number of shares of Class A Common
Stock equal to the quotient obtained by dividing the Price Per Company Share (as defined in the Business Combination Agreement) by $10.00.
The Reporting Person received 15,426,100 shares of Class A Common Stock, including 5,083,317 shares of Class A Common Stock that are subject
to the vesting and forfeiture requirements specified in the Business Combination Agreement. In addition, at the Closing and in accordance
with the Business Combination Agreement, all outstanding options to purchase shares of Rumble Canada capital stock owned by the Reporting
Person were exchanged for options to purchase Class A Common Stock. Pursuant thereto, the Reporting Person may be deemed to beneficially
own 11,966,204 shares of Class A Common Stock issuable upon the exercise of options, of which 3,943,188 shares of Class A Common Stock
issuable upon the exercise of such options are subject to vesting conditions and forfeiture pursuant to the terms of the Business Combination
Agreement.
Item 4. Purpose of the Transaction
Item 3 above is hereby incorporated
into this Item 4 by reference. The Reporting Person serves as a member of the board of directors
of the Issuer and, in such capacity, may be involved in reviewing transactions involving the Issuer and may have influence over the corporate
activities of the Issuer, including activities which may relate to items described in subparagraphs (a) through (j) of Item 4 of
Schedule 13D.
From time to time, the Reporting Person,
in his capacity as a director of the Issuer, may also acquire beneficial ownership of additional shares of Class A Common Stock or other
securities of the Issuer as compensation, by purchase or otherwise, including (i) pursuant to the exercise of any outstanding stock options
currently owned by the Reporting Person or (ii) upon receipt from the Issuer of future compensatory equity incentive awards for which
the Reporting Person qualifies, including, but not limited to, awards of shares of Class A Common Stock, options to purchase shares of
Class A Common Stock, and restricted stock units for Class A Common Stock.
In addition, subject to the Reporting Person’s
compliance with the terms of the Lock-Up Agreement as described in Item 6 below, the Reporting Person may at any time and from time to
time, and in each case upon such terms as the Reporting Person may deem advisable: (i) acquire additional shares of Class A Common Stock
and/or other securities and/or instruments (including equity, debt or other securities or instruments) of the Issuer (or its affiliates)
in the open market, in privately negotiated transactions, or otherwise; (ii) dispose of any or all of his shares of Class A Common Stock
and/or other securities and/or instruments of the Issuer (or its affiliates) in the open market, in privately negotiated transactions,
or otherwise, including through a trading plan created under Rule 10b5-1(c) under the Securities Exchange Act of 1934; (iii) enter into
swap and/or other derivative transactions with broker-dealers and/or financial institutions counterparties with respect to the securities
of the Issuer (or its affiliates), which transactions may be deemed to either increase or decrease the Reporting Person’s economic
exposure to the value of the shares of Class A Common Stock and/or other securities of the Issuer; (iv) engage in any other hedging or
similar transactions with respect to the shares of Class A Common Stock and/or other securities or instruments of the Issuer; and/or (v)
use any or all of his shares of Class A Common Stock and/or other securities and/or instruments of the Issuer (or its affiliates) as collateral
for loans, including in respect of margin account borrowings.
The Reporting Person may, at any time and
from time to time, (i) review or reconsider his position in the Issuer or change his purpose or formulate plans or proposals with respect
thereto or (ii) propose or consider one or more of the actions described in clauses (a) through (j) of Item 4 to Schedule 13D.
Other than as described above in this
Item 4 and in Item 6, the Reporting Person does not have any present plans or proposals that relate to, or would result in, any actions
or events specified in clauses (a) through (j) of Item 4 to Schedule 13D.
Item 5. Interest in Securities
of the Issuer
| (a) | The Reporting Person beneficially owns 27,392,307 shares
of Class A Common Stock (as determined and described in note 1 above), which represent 9.4% of the outstanding shares of Class A Common
Stock of the Issuer (as determined and described in note 2 above). |
| (b) | The Reporting Person has sole power to vote and sole power
to dispose of 27,392,307 shares of Class A Common Stock. |
| (c) | No transactions in the Issuer’s capital stock were
effected during the past 60 days by the Reporting Person except as set forth in Item 3 above and Item 6 below. |
Item 6. Contracts, Arrangements,
Understandings or Relationships with Respect to Securities of the Issuer
Reference is made to the transaction
stated in Item 3 above.
Lock-Up
Agreement
In
connection with the Business Combination Agreement, the Reporting Person entered into a Lock-Up Agreement, dated December 1, 2021, with
CF VI (the “Lock-Up Agreement), pursuant to which the securities of CF VI held by the Reporting Person are locked-up and subject
to transfer restrictions, subject to certain customary exceptions, such as transfers to affiliates, gifts or charitable donations, transfers
for estate planning purposes, transfers in connection with the exercise of Exchanged Company Options (as defined in the Issuer’s
Current Report on Form 8-K filed on September 22, 2022) or restricted stock, or for other structuring purposes. The securities held by
the Reporting Person are locked-up until the earlier of: (i) the one (1) year anniversary of the date of the consummation of
the Closing, (ii) the date on which the last reported sale price of Class A Common Stock exceeds $15.00 per share (adjusted
for stock splits, stock dividends, reorganizations, recapitalizations and the like), for any 20 trading days within any 30 trading-day
period commencing at least 150 days after the consummation of the Business Combination, and (iii) the date on which the Issuer
consummates a liquidation, merger, capital stock exchange, reorganization, or other similar transaction after the consummation of transactions
contemplated by the Business Combination Agreement which results in all of the Issuer’s stockholders having the right to exchange
their shares of common stock for cash, securities or other property. The foregoing summary of certain terms and conditions of the Lock-Up
Agreement does not purport to be complete and is qualified in its entirety by reference to the complete text of the Form
of Lock-Up Agreement, a copy of which was filed by CF VI as Annex H to the final prospectus and definitive proxy statement (the “Proxy
Statement/Prospectus”) filed with the Securities and Exchange Commission (the “SEC”) on August 12, 2022 and is incorporated
by reference herein as Exhibit 10.1.
Amended and Restated Registration Rights
Agreement
On September 16, 2022, at the Closing,
the Reporting Person and other stockholders entered into an amended and restated registration rights agreement, dated September 16, 2022,
with the Issuer (the “Registration Rights Agreement”), pursuant to which the Reporting Person was granted certain demand and
“piggyback” registration rights, subject to customary conditions and limitations, including the right of the underwriters
of an offering to limit the number of shares offered. The foregoing summary of certain terms and
conditions of the Registration Rights Agreement does not purport to be complete and is qualified in its entirety by reference to the complete
text of the Registration Rights Agreement, a copy of which was filed by the Issuer as Exhibit 10.9 to the Current Report on Form 8-K filed
with the SEC on September 22, 2022 and is incorporated by reference herein as Exhibit 10.2.
Item 7. Material to be Filed as
Exhibits
Signature
After reasonable
inquiry and to the best of my knowledge and belief, the undersigned certifies that the information set forth in this statement is true,
complete and correct.
| Dated: September 26, 2022 |
/s/ Michael Ellis, as attorney-in-fact |
| |
Robert Arsov |
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