Partnership is the largest corporate
cash-guaranteed commitment from a new partner
PHOENIX, March 1,
2023 /PRNewswire/ -- Make-A-Wish– the global
organization that creates life-changing wishes for children with
critical illnesses – has announced a new partnership with Red Robin
Gourmet Burgers and Brews, the casual dining restaurant chain with
more than 510 restaurants across the
United States and Canada.
Red Robin's multi-year pledge of more than $3 million is the largest corporate commitment
from a new partner in the history of Make-A-Wish.
Beginning Feb. 20, Reb Robin will
donate 10 cents to Make-A-Wish for
every kid's meal purchased across all corporate-owned and
participating franchise restaurants in the U.S. and Canada. Red Robin will also support the
nonprofit through a multi-year cause marketing campaign, local wish
granting and other seasonal promotions throughout the year.
"We know wishes bring hope and renewed joy to children battling
critical illnesses," said Leslie
Motter, president and CEO of Make-A-Wish America. "Our
partnerships are the driving force behind every wish granted, and
Red Robin's generous commitment will have a powerful impact on our
mission and the lives of children and families nationwide."
Every year, there are 27,000 kids diagnosed with a critical
illness that may qualify for a wish, and currently, Make-A-Wish
grants about half that many wishes each year. The national
partnership will help raise critical funds to make more
life-changing wishes possible for children – many of whom credit
their wish with helping them overcome their illness.
"Make-A-Wish is an organization very close to my heart after
several years of prior service on their Board of Directors, and I
am proud to introduce this partnership with Red Robin," said G.J.
Hart, president and CEO of Red Robin. "We always strive to create
memorable moments for families in our restaurants and, with this
partnership, are honored to have the opportunity to extend that joy
externally to the children who need it most."
Since its founding in 1980, Make-A-Wish has granted more than
360,000 wishes for children with critical illnesses in the U.S. and
more than 550,000 wishes globally. To learn more about the Red
Robin partnership and how to join others in making life-changing
wishes possible, visit wish.org/redrobin.
About Make-A-Wish®
Make-A-Wish creates
life-changing wishes for children with critical illnesses.
Headquartered in Phoenix, Arizona,
Make-A-Wish is the #1 most trusted nonprofit operating locally in
all 50 states throughout the U.S. Together with generous donors,
supporters, staff, and more than 24,000 volunteers across the
country, Make-A-Wish delivers hope and joy to children and their
families when they need it most. Make-A-Wish aims to bring the
power of wishing to every child with a critical illness because
wish experiences can help improve emotional and physical health.
Since 1980, Make-A-Wish has granted more than 550,000 wishes in
nearly 50 countries worldwide; more than 360,000 wishes in the U.S.
and its territories alone. For more information about Make-A-Wish
America, visit wish.org.
About Red Robin Gourmet Burgers, Inc. (NASDAQ:
RRGB)
Red Robin Gourmet Burgers, Inc. (www.redrobin.com), is
a casual dining restaurant chain founded in 1969 that operates
through its wholly-owned subsidiary, Red Robin International, Inc.,
and under the trade name, Red Robin Gourmet Burgers and Brews. We
believe nothing brings people together like burgers and fun around
our table, and no one makes moments of connection over craveable
food more memorable than Red Robin. We serve a variety of burgers
and American favorites to Guests of all ages in a casual, playful
atmosphere. In addition to our many burger offerings, Red Robin
serves a wide array of salads, appetizers, entrees, desserts,
signature beverages and Donatos® pizza at select
locations. It's now easy to enjoy Red Robin anywhere with online
ordering available for to-go, delivery and catering, or you can
download our new app for easy customization, access to the Red
Robin Royalty® dashboard and more. There are
more than 510 Red Robin restaurants across the United States and Canada, including those operating under
franchise agreements. Red Robin… YUMMM®!
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SOURCE Make-A-Wish Foundation of America