GREENWOOD VILLAGE, Colo.,
June 9, 2014 /PRNewswire/
-- This summer, guests can conquer their appetites at Red
Robin® restaurants thanks to an exciting partnership
with Paramount Pictures and Metro-Goldwyn-Mayer Pictures' upcoming
film "Hercules," in theatres July 25.
In celebration, Red Robin Gourmet Burgers, Inc. (Red Robin)
is offering guests a new burger of mythical proportions!
Available now through Sept. 1, The
Colossus Burger is a fire-grilled beef patty piled high with an
unbeatable combination of finely chopped smoked brisket, provolone
cheese, grilled onions, and Red Robin's Campfire and Triple S BBQ
sauces served on a sesame seed bun.
Red Robin's latest Burgers & A Movie™ promotion
provides guests with exciting offers. Guests who purchase a
$25 limited edition "Hercules" gift
card at participating Red Robin® restaurants and Kroger
supermarket locations will receive a FREE* movie ticket to
see the film when they enter their gift card code at
www.redrobin.com/herculesmovie. These guests will then be
entered into a sweepstakes for a chance to win a trip for two to
Los Angeles, a tour of Paramount
Pictures Studios and other great prizes. Red Robin
Royalty™ members receive double entry into the
sweepstakes for every limited edition gift card purchased.
Gift cards can be purchased at participating Red Robin restaurants
nationwide now through Sept. 1, as
well as participating Kroger supermarket locations through July
31. For full sweepstakes rules and how to enter without
purchase, visit www.redrobin.com/herculesmovie.
"Red Robin's collaboration with this summer's blockbuster
'Hercules' film gives us an exciting chance to reach moviegoers
through our high-value Burgers & A Movie program," said
Denny Marie Post, Red Robin's senior
vice president and chief marketing officer. "The limited-time
Colossus Burger is an epic flavor combination, making Red Robin the
perfect destination before or after seeing 'Hercules'."
"Hercules" stars Dwayne Johnson
as both man and myth, leading a band of mercenaries to help end a
bloody civil war in the land of Thrace and return the rightful king
to his throne. A tormented soul from birth, Hercules has the
strength of a God but feels the suffering of a human. Unimaginable
villains will test the mythical power of Hercules in director
Brett Ratner's gritty take on one of
the most epic action heroes of the ages. The film also stars
Ian McShane, Rufus Sewell, Joseph
Fiennes, Peter Mullan,
Aksel Hennie, Ingrid Berdal, Reece
Ritchie, Tobias Santelmann,
Rebecca Ferguson, Isaac Andrews and John
Hurt.
"Hercules" is produced by Beau
Flynn, Barry Levine and
Brett Ratner. Based on Radical
Comics' "Hercules" by Steve Moore,
with a screenplay by Ryan J. Condal
and Evan Spiliotopoulos. Directed by
Brett Ratner.
Any guest who sees "Hercules" during opening weekend** and
brings their ticket stub into participating restaurants from
Monday, July 28 through Thursday, July 31, will receive $3 off their visit.
The Gourmet Burger Authority™ is also offering two
new beverages to pair with The Colossus Burger and "Hercules"
sweepstakes. Following the success of last summer's
Can-Crafted Cocktails™, a unique combination of beer and
liquor served in a first-to-market, reusable beer can for
21-and-over guests, Red Robin is debuting two new flavors,
including:
- Wildbeer –y Can-Crafted™ Cocktail – a berry-licious mix of Tito's Handmade
Vodka®, Redd's® Strawberry Ale, Red Robin's strawberry-raspberry purée
and Minute Maid® Lemonade; the
Wildbeer-y is available in a collector's edition baseball and
American flag-themed can
- Beer 'Rita Can-Crafted™ Cocktail – a refreshing combination of
Sauza® Blue Silver 100% Agave Tequila,
triple sec and Red Robin's house-made sweet & sour mix topped
with a cold Coronita®
"Our new Wildbeer-y Can-Crafted Cocktail is served in a souvenir
beer can featuring Red Robin's signature baseball American flag and
is definitely a fun treat for our guests this season," said
Donna Ruch, Red Robin's master
mixologist. "In true Red Robin style, we are continuing our
focus on remixing American classics to bring innovative beverages
to our adult guests that they can't find anywhere else."
Red Robin continues to embrace its heritage of innovative
mixology and is offering two additional adult beverages,
including:
- Green Twist Tea – a twist on a Long
Island Iced Tea featuring Beefeater®
gin, SVEDKA® Clementine vodka,
BACARDI® Superior rum, triple sec and
Red Robin's fresh, house-made sweet & sour with green tea and
club soda
- Orange Blitz – an adults-only take on
an orange and cream treat made with Pinnacle® Whipped® Vodka, orange
juice, Sprite®, a burst of candied
orange flavor, topped with whipped cream and a fresh orange
wedge
For more information on the promotional partnership,
sweepstakes, and summer menu items, or to find the restaurant
location nearest you, visit www.redrobin.com.
About Red Robin Gourmet Burgers, Inc. (NASDAQ: RRGB)
Red Robin Gourmet Burgers, Inc. (www.redrobin.com), a casual dining
restaurant chain founded in 1969 that operates through its
wholly-owned subsidiary, Red Robin International, Inc., is the
Gourmet Burger Authority™, famous for serving more than two dozen
craveable, high-quality burgers with Bottomless Steak
Fries® in a fun environment welcoming to guests of all
ages. In addition to its many burger offerings, Red Robin
serves a wide variety of salads, soups, appetizers, entrees,
desserts and signature Mad Mixology® Beverages. Red
Robin offers a variety of options behind the bar, including its
extensive selection of local and regional beers, and innovative
adult beer shakes and cocktails, recently earning the restaurant
the 2014 VIBE Vista Award for Best Beer Program in a Multi-Unit
Chain Restaurant. There are nearly 500 Red Robin®
restaurants across the United
States and Canada,
including Red Robin's Burger Works® locations and
those operating under franchise agreements. Red Robin…
YUMMM®! Connect with Red Robin on Facebook and
Twitter.
About Paramount Pictures Corporation
Paramount
Pictures Corporation (PPC), a global producer and distributor of
filmed entertainment, is a unit of Viacom, a leading content
company with prominent and respected film, television and digital
entertainment brands. Paramount controls a collection of some of
the most powerful brands in filmed entertainment, including
Paramount Pictures, Paramount Animation, Paramount Vantage,
Paramount Classics, Insurge Pictures, MTV Films, and Nickelodeon
Movies. PPC operations also include Paramount Home Media
Distribution, Paramount Pictures International, Paramount Licensing
Inc., and Paramount Studio Group.
About Metro-Goldwyn-Mayer
Metro-Goldwyn-Mayer
is celebrating 90 years as a leader in the entertainment business
and as an innovator in the industry. Today, MGM is an entertainment
company focused on the production and distribution of film and
television content globally. The company owns one of the world's
deepest libraries of premium film and television content. In
addition, MGM has investments in domestic and international
television channels. For more information,
visit www.mgm.com.
*Redeemable for a movie ticket up to a $12 value
**Opening weekend includes July 25
through July 27. Open to US Residents only, must be 18 years
or older. Void where prohibited.
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SOURCE Red Robin Gourmet Burgers, Inc.