DENVER, Feb. 5, 2014 /PRNewswire/ -- Red Robin
Gourmet Burgers, Inc. (Red Robin) has selected The Integer Group as
its Merchandising Agency of Record after a review run by Mzyme
Marketing. The Integer Group will partner with Red Robin in
building an in-restaurant and guest experience that will elevate
the presence, recognition and appeal of the Red Robin brand, and
connect guests in meaningful and compelling ways throughout
its restaurant locations.
(Logo:
http://photos.prnewswire.com/prnh/20120209/LA50934LOGO)
"Integer demonstrated outstanding creative and production
capabilities which support our focus on the guest experience in our
restaurants. Our objective is to simply create long-lasting
relationships with our guests. Integer understands this and will be
one of our valued partners, along with our National Agency of
Record – Vitro, and our Media Buying Agency – Initiative, helping
us to reach this objective," said Denny
Post, Chief Marketing Officer at Red Robin.
"We are excited to partner with the gourmet burger authority in
the casual-dining sector. Red Robin has recently launched several
brand-transformation initiatives that have proven successful in
driving their business and Integer will be a great complement to
what Red Robin has already set in motion," said Mike Sweeney, CEO of Integer. "Not only are we
confident we can help Red Robin deliver against their objectives,
we are excited to work with a company that shares a lot of the same
core values that we have as an agency."
About The Integer Group
The Integer Group® (www.integer.com) is
one of the world's largest promotional, retail, and shopper
marketing agencies, and a key member of Omnicom Group Inc. Integer
lives at the Intersection of Branding and
Selling® and creates strategic marketing
solutions for clients in categories that include retail, beverage,
packaged goods, telecommunications, home and shelter, automotive
aftermarket, and power sports. Integer has more than 1,200
employees working in U.S. locations as well as international
offices in Africa, Asia, Australia, Europe, the Middle
East, and North and South
America. Join the conversation on shopping culture and brand
strategy at www.shopperculture.com.
About Red Robin Gourmet Burgers, Inc. (NASDAQ:
RRGB)
Red Robin Gourmet Burgers, Inc. (www.redrobin.com), a casual
dining restaurant chain founded in 1969 that operates through its
wholly-owned subsidiary, Red Robin International, Inc., is the
Gourmet Burger Authority™, famous for serving more than two dozen
craveable, high-quality burgers with Bottomless Steak Fries™ in a
fun environment welcoming to guests of all ages. In addition to its
many burger offerings, Red Robin serves a wide variety of salads,
soups, appetizers, entrees, desserts and signature Mad
Mixology® Beverages. There are more than
490 Red Robin restaurants across the
United States and Canada,
including those operating under franchise agreements. Red Robin…
YUMMM®! Connect with Red Robin on Facebook
and Twitter.
SOURCE The Integer Group