GREENWOOD VILLAGE, Colo.,
June 4, 2013 /PRNewswire/ -- Red
Robin today announced its action-packed kick-off to summer in
conjunction with Twentieth Century Fox to get guests excited about
the much-anticipated summer event movie, The Wolverine, in
theaters July 26. The collaboration allows movie fans of all
ages to experience the world of The Wolverine in a unique
way, remixing the classic American passion for superheroes with
epic offers that take "Dinner and a Movie" to a whole new
level.
(Logo: http://photos.prnewswire.com/prnh/20120522/NY11686LOGO
)
From now through June 30, guests
can go "berserk" at Red Robin with a special Dinner and a Movie
offer. Guests that purchase a $25 limited edition The Wolverine gift
card at participating Red Robin® restaurants will
receive a free movie ticket to see the film when they enter their
gift card code at www.redrobin.com/movietix. Guests will then
be entered into a sweepstakes for a chance to win a trip for two to
Japan for the "ultimate Wolverine
experience" and other great prizes, such as Visa gift cards, signed
movie posters and framed prints provided by Twentieth Century
Fox. Red Robin Royalty™ members receive double
entry into the sweepstakes for every limited edition gift card
purchased.
To inspire moviegoers, Red Robin will reward any guest who sees
The Wolverine during opening weekend* and brings their
ticket stub into participating restaurants from Monday, July 29 to Thursday, August 1 with $3 off their visit.
"Red Robin is thrilled to be collaborating with Twentieth
Century Fox to promote the upcoming blockbuster, The
Wolverine, and we know our loyal guests and avid moviegoers
will enjoy all that we have in store for them this summer," said
Denny Marie Post, Red Robin's senior
vice president and chief marketing officer. "As the gourmet
burger expert, we are particularly excited to unveil our
Wolverine-inspired burgers, sure to pack as much punch as the
action-packed thriller!"
Red Robin's innovative and craveable take on one of the motion
picture powerhouse's most iconic characters, Wolverine, resulted in
two daringly delicious gourmet burger offerings that guests can get
their claws on:
- The Berserker Burger™ – Inspired by
everyone's favorite anti-hero, this burger packs an explosive punch
of flavor! The Berserker Burger features a fire-grilled
burger topped with zesty aioli, spicy pickles, Sriracha onion
straws and Cheddar cheese on a brioche bun. This bold burger
has Wolverine claw marks in the bun and is served with Bottomless
Steak Fries®.
- Red's Tavern Double™ featuring NEW Kuzuri
Style – Guests can feed their inner Wolverine with this exotic,
Asian-inspired Tavern Double style with samurai slaw, ginger garlic
wonton strips, and cilantro.
"We're excited that Red Robin collaborated with The
Wolverine for their first-ever entertainment promotional
partnership," said Zachary Eller,
Senior Vice President, Marketing Partnerships & Promotions at
Twentieth Century Fox. "Our goal is to energize moviegoers,
and Red Robin's theater adjacent locations will be pushing
fans into multiplexes everywhere."
In addition to the new burgers and The Wolverine
sweepstakes, the gourmet burger expert is offering other new
seasonal beverages this summer, including:
- Sparkling Melonade – A seasonal twist on Red Robin's
signature Freckled Lemonade, guests can sip in the summer with this
new Bottomless blend of fresh watermelon, Minute Maid®
Lemonade and Sprite®!
- Tropical Watermelon Punch – A tropical treat for guests
21-and-over, this summer cocktail is mixed with Malibu®
coconut rum and Grand Marnier® shaken with fresh muddled
watermelon, citrus & pineapple juices, and grenadine, and
topped with shaved coconut and fresh watermelon.
This summer, there's no better way to spend an evening than
enjoying a burger at Red Robin and seeing a great film like The
Wolverine. For more information on the promotional partnership,
sweepstakes, summer items or to find the restaurant location
nearest you, visit www.redrobin.com.
About Red Robin Gourmet Burgers, Inc. (NASDAQ:
RRGB)
Red Robin Gourmet Burgers, Inc. (www.redrobin.com),
a casual dining restaurant chain founded in 1969 that operates
through its wholly-owned subsidiary, Red Robin International, Inc.,
is the gourmet burger expert, famous for serving more than two
dozen craveable, high-quality burgers with Bottomless Steak
Fries® in a fun environment. Red Robin's award-winning
burgers have earned the title of Best Burger in the full service
category in the Zagat Fast Food Survey four years in a row. In
addition to its many burger offerings, Red Robin serves a wide
variety of salads, soups, appetizers, entrees, desserts and
signature Mad Mixology® Beverages. There currently are
475 Red Robin locations across the United
States and Canada,
including 337 company-owned Red Robin® restaurants and
five Red Robin's Burger Works® locations, and 133 Red
Robin® restaurants operating under franchise
agreements. Red Robin… YUMMM®! Connect with Red Robin on
Facebook and Twitter.
ABOUT THE WOLVERINE
The Wolverine is
presented by Twentieth Century Fox, in association with Marvel
Entertainment. Based on the celebrated comic book arc, this epic
action-adventure takes Wolverine (Hugh
Jackman), the most iconic character of the X-Men universe,
to modern day Japan. Out of his depth in an unknown world, he
will face a host of unexpected and deadly opponents in a
life-or-death battle that will leave him forever changed.
Vulnerable for the first time and pushed to his physical and
emotional limits, he confronts not only lethal samurai steel but
also his inner struggle against his own immortality.
ABOUT 20TH CENTURY FOX
One of the world's largest producers and distributors of motion
pictures, 20th Century Fox produces, acquires and
distributes motion pictures throughout the world. These
motion pictures are produced or acquired by the following units of
20TH Century Fox: Twentieth Century Fox, Fox 2000
Pictures, Fox Searchlight Pictures, Fox International Productions,
and Twentieth Century Fox Animation.
*Opening weekend includes July 26 through
July 28. Open to US Residents only, must be 18 years or
older. Void where prohibited.
SOURCE Red Robin Gourmet Burgers, Inc.