Red Robin Serves up Summertime Sizzle with Fiery Chicken Sandwich and Fresh Strawberry Salad for a Limited Time Only
May 31 2011 - 4:39PM
Business Wire
It’s YUMMM™ time in the summertime. For a limited time only, Red
Robin is serving up summer sizzle with a fiery 5 Alarm Chicken
Sandwich and a Summer Strawberry Salad now until Sunday, July 24.
Whether guests are looking to crank up the heat with the spicy
combination of a grilled chicken breast, spicy Pepper-Jack cheese,
jalapeños, tangy salsa and homemade chipotle mayo found inside the
5 Alarm Chicken Sandwich, or savor the sweet flavors of
fresh-sliced strawberries, tangy Feta cheese, toasted almonds,
crisp romaine lettuce and grilled chicken breast tossed together in
a made-fresh-in-house strawberry dressing to create the Summer
Strawberry Salad, the new limited time only (LTO) summer items will
satisfy a variety of taste preferences.
To support the LTO offerings, Red Robin will launch its latest
advertising initiative based on the casual dining chain’s popular
and memorable mnemonic, “Red Robin…YUMMM™,” from Wednesday, June 1,
through Wednesday, June 29. During this time, the 5 Alarm Chicken
Sandwich will be sold at an appetizing price of $6.99 and the
Strawberry Summer Salad will be available for $8.99. As part of the
campaign, consumers will experience “YUMMM” through the following
mediums:
- A TV ad, airing on cable
television networks such as USA, TNT, MTV and Comedy Central, that
features two men on a road trip who are starting to get hungry. The
passenger mentions he sees a Red Robin restaurant and his friend
behind the wheel, instantly driven by a craving for Red Robin,
swerves off the road, launches the car off an embankment and lands
it in the middle of the Red Robin parking lot. As the dust settles,
the two traveling companions realize the success of their
"shortcut" and the driver proclaims, "YUMMM."
- Digital Video Ads to educate
viewers about Red Robin’s new LTO items. The ads will run across
sites such as Weatherbug.com, NationalGeographic.com and
iVillage.com.
For guests eager to jump start their 5 Alarm Chicken Sandwich or
Summer Strawberry Salad, or satisfy their sweet-tooth, Red Robin
also is serving these limited-time sides through Sunday, July
24:
- Sweet Potato Fries – Served with
Sweet & Spicy ketchup, these crispy fries are topped with
sea-salt and available for $2.99 for a single order or $5.79 for a
double.
- Apple Pie Bites – Packed with
juicy pieces of Fuji, Gala and Granny Smith apples simmered in a
sweet filling with a cinnamon cracker crumb crust. Sprinkled with
powdered sugar and served alongside a warm caramel dipping sauce.
Available for $4.99.
Also, to satisfy thirsty guests during the summer and
year-round, Red Robin just introduced its first-ever, separate,
16-page Drinks and Desserts menu for guests to find the
perfect complement to any meal. The new Drinks and Desserts menu
will be a permanent fixture for each diner’s table and will be
updated seasonally to feature a multitude of alcoholic,
non-alcoholic and dessert options. For summer, the new menu
includes:
- Beach-worthy margaritas, including the
hand-shaken Strawberry Blue Margarita
- Real-fruit cocktails, like the
Absolutely Absolut® Freckled Lemonade, a grown-up twist on the Red
Robin signature non-alcoholic beverage
- Tiki Tropicals, including Sand In Your
Shorts® and Fruity Boozie Daiquiri® drinks that are as creative and
refreshing as their names
- Drinks that made us Famous – Red Robin
originals since 1969 – such as the powder keg of ingredients found
in the T.N.T or the timeless favorite, Flat on Your Beak
- Adult-only dessert drinks, like the
cool ‘n’ creamy KAHLUA® Jamaican Shake
- Bottomless beverages, including Red
Robin’s signature Freckled Lemonade®
- Shakes and smoothies, sharable desserts
and more!
For more information, or to find the restaurant location nearest
you, visit www.redrobin.com.
About Red Robin Gourmet Burgers, Inc. (NASDAQ: RRGB)
Red Robin Gourmet Burgers, Inc., a casual dining restaurant
chain founded in 1969 that operates through its wholly owned
subsidiary, Red Robin International, Inc., has been serving up
wholesome, fun dining experiences in a family-friendly environment
for more than 40 years. Red Robin, the “Smiling Burger®” expert, is
famous for serving more than two dozen high-quality, Honest to
Goodness® gourmet burgers with Bottomless Steak Fries®, as well as
a wide variety of salads, sandwiches, wraps, soups, appetizers,
entrees and signature Bottomless Beverages™. There are more than
450 Red Robin® restaurants located across the United States and
Canada, including corporate-owned locations and those operating
under franchise agreements. Red Robin... YUMMM™! Connect with Red
Robin on Facebook and Twitter.
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