Red Robin Appoints Tacoma, Wash.-area’s Michael Morrison as its First-Ever Chief Burger Officer
May 27 2011 - 11:12AM
Business Wire
The search has ended! Red Robin Gourmet Burgers, Inc. (Red
Robin) and its Chief Executive Officer, Steve Carley, have found
their first-ever Chief Burger Officer (CBO) after an intense search
for the position that took place in honor of National Hamburger
Month in May. Today, Michael Morrison from Spanaway, Wash., was
named the winning candidate to hold the honorary CBO title.
Morrison’s stand-out application was chosen from more than 7,200
burger-lovers who were vying to fill the inaugural CBO
position.
Michael Morrison was appointed Red
Robin's Chief Burger Officer on the NASDAQ Marketsite Tower this
morning at 9:58 a.m. EST. (Photo: Business Wire)
“Being named Red Robin’s first-ever Chief Burger Officer is a
huge honor that gives me the platform to further proclaim my love
for the restaurant as an official brand ambassador,” said Morrison.
“From my first Red Robin experience during a fundraising car wash
in high school to my son’s birth in a Red Robin parking lot, I have
developed a passion for Red Robin that goes beyond the burgers and
reaches to some of my life’s most memorable moments.”
In his role as CBO, Morrison will fly to Denver to visit Red
Robin’s headquarters and enjoy the executive perks that come with
his new title, including a business lunch with Red Robin CEO Steve
Carley and time in the Red Robin kitchen learning the art of the
Smiling Burger with Red Robin’s executive chef, Dave Woolley.
“Michael went above and beyond to prove he has what it takes to
deserve the title of Red Robin Chief Burger Officer,” said Carley.
“Not only is Michael a burger aficionado with a 20-year track
record of advocating Red Robin as the burger authority, but his
love for Red Robin extends far beyond that of the average gourmet
burger fan.”
Throughout the application process, Morrison encouraged friends,
family and fellow burger-lovers to vote for him to win via an array
of social networking sites, including through his personal Facebook
page as well as the Red Robin official Facebook page. The extensive
lobbying paid off, and while the CBO appointment was ultimately
made by a team of Red Robin executives, Morrison received 6,899
votes, making him a standout candidate with the selection
committee.
In addition to the trip to Red Robin’s corporate headquarters,
Morrison will also receive the following as the inaugural CBO:
- His name, photo and new CBO title
prominently displayed “in lights” on the NASDAQ stock exchange
Marketsite Tower in New York City’s Times Square; this happened
this morning, Friday, May 27, at 9:58 a.m. EST
- An Apple® iPad2
- Red Robin burgers for a year*
- Red Robin swag, including: a
personalized Red Robin chef coat and hat; corporate desk nameplate;
Red Robin-branded pad folio and pen; an official “Job Offer
Letter”; and other executive perks
Visit www.chiefburgerofficer.com or www.redrobin.com to learn
more about the newly appointed Chief Burger Officer or to locate
the Red Robin® restaurant nearest you.
About Red Robin Gourmet Burgers, Inc. (NASDAQ: RRGB)
Red Robin Gourmet Burgers, Inc. (www.redrobin.com), a casual
dining restaurant chain founded in 1969 that operates through its
wholly-owned subsidiary, Red Robin International, Inc., has been
serving up wholesome, fun dining experiences in a family-friendly
environment for more than 40 years. Red Robin, the
award-winning “Smiling Burger®” expert, is famous for serving more
than two dozen high-quality, Honest to Goodness® gourmet burgers
with Bottomless Steak Fries®, as well as a wide variety of salads,
sandwiches, wraps, soups, appetizers, entrees and signature
Bottomless Beverages™. There are more than 450 Red Robin®
restaurants located across the United States and Canada, including
corporate-owned locations and those operating under franchise
agreements. Red Robin… YUMMM®!
*12, $30 Red Robin gift cards
Photos/Multimedia Gallery Available:
http://www.businesswire.com/cgi-bin/mmg.cgi?eid=6740856&lang=en
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