Red Robin Makes Customizing Meals Fun, Easy and Delicious With New iPhone App
April 22 2011 - 8:00AM
Business Wire
With Red Robin’s new Customizer iPhone app, menu items and
nutritional information that are at the top of consumers’ minds are
now available in the palms of their hands. Red Robin just launched
a mobile meal customizer and nutritional information iPhone app
that allows iPhone users to choose a Red Robin menu item; add or
remove ingredients; add sides, desserts and beverages; calculate
the nutritional values; and save meal creations to refer to or edit
again later. To download the free Red Robin Customizer app, visit
iTunes.
Whether you’re trying to count calories or just want to select
among a wide variety of craveable toppings for your gourmet burger,
the Red Robin Customizer app can help consumers make
dining choices on the fly. The iPhone app offers a variety of
features including:
- Create a meal: allows users to
create and save meals including burgers, sandwiches, wraps, salads,
sides and beverages.
- Add/remove ingredients: all menu
items are displayed as they are served at the restaurant, but the
app allows users to add or remove ingredients to their taste and
dietary preferences.
- Customized comparison:
shows a side-by-side comparison of the original order and the
custom order, allowing users to adjust calories easily.
- Save feature: allows you to save
customized meals within the application, so you can revisit and
edit your favorite orders again and again.
“Red Robin has always encouraged guests to customize menu items
to satisfy their taste and dietary preferences, and, on average,
more than three-quarters of our guests tailor their order in some
way,” said Susan Lintonsmith, Red Robin’s chief marketing officer.
“Our online Customizer has been extremely popular since its launch
five years ago, so creating a smartphone version of the Red Robin
Customizer was the next logical step. We know our guests are
increasingly accessing our site through their mobile devices, and
we want to make it easy for them to keep their Red Robin favorites
within reach. ”
The Red Robin online Customizer tool is one of the most visited
pages on www.redrobin.com. Today, nearly 50,000 people access the
tool each month to customize their meals.
For more information, visit www.redrobin.com or watch the
instructional iPhone app video at
http://www.youtube.com/watch?v=ADkmXseqFqA.
About Red Robin Gourmet Burgers, Inc. (NASDAQ: RRGB)
Red Robin Gourmet Burgers, Inc., a casual dining restaurant
chain founded in 1969 that operates through its wholly-owned
subsidiary, Red Robin International, Inc., has been serving up
wholesome, fun dining experiences in a family-friendly environment
for more than 40 years. Red Robin, the “Smiling Burger®” expert, is
famous for serving more than two dozen high-quality, Honest to
Goodness® gourmet burgers with Bottomless Steak Fries®, as well as
a wide variety of salads, sandwiches, wraps, soups, appetizers,
entrees and signature Bottomless Beverages™. There are more than
450 Red Robin® restaurants located across the United States and
Canada, including corporate-owned locations and those operating
under franchise agreements. Red Robin... YUMMM™! Connect with Red
Robin on Facebook and Twitter.
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