Red Robin’s New Menu Presents a Fresh Look and Feel, and New Items, to Gourmet Burger Lovers
April 18 2011 - 11:39AM
Business Wire
Burger lovers rejoice! You now have more choices at your
favorite gourmet burger restaurant. Red Robin Gourmet Burgers, Inc.
(Red Robin) today introduced a new menu in all company-owned Red
Robin® restaurants with more than a dozen new items for guests to
enjoy and a more user-friendly layout to help guests easily select
from more than two dozen gourmet burgers, chicken sandwiches,
entrees, appetizers, soups, salads and beverages.
New menu items include additions to the Jump Starter appetizers
– fresh fried clamstrips, zucchini or mushrooms – and “perfect
combos” for guests who have a hard time deciding on just one item
to order, among others. These new options are available now in
addition to Red Robin’s classic signature gourmet burgers, entrees
and beverages, some of which have been guests’ favorites since Red
Robin first opened in 1969.
The updated menu will showcase new appetizers and beverages, an
increased focus on entrees, and highlight new add-on sides and
substitution items, like the guest-favorite Mac ‘n’ Cheese or
veggie choices like steamed broccoli. At the same time, the new
menu will continue to maintain a great focus on what Red Robin does
best – gourmet burgers.
“We know our guests love to customize their orders, so this new
menu was created with that in mind,” said Susan Lintonsmith, Red
Robin’s chief marketing officer. “The improved layout will make it
easier for our guests to find a new or classic menu item to satisfy
their burger, beverage or appetizer cravings, with enough variety
to make their meal exactly the way they want.”
The new menu items include:
- Real Fruit Cocktails – a treat
for those 21 or over and loaded with fresh fruit. Options include
the Strawberry Lemon Vojito, Absolutely Absolut® Freckled Lemonade
and Cherry Lime Flip.
- Jump Starter additions –
battered in-house and freshly fried clamstrips, zucchini or
mushrooms with the choice of five dipping sauces are perfect to
share before a meal.
- Triple S Riblets – tossed in
your choice of Red Robin’s signature Whiskey River® BBQ sauce or
sweet, smoky and spicy barbeque sauce. Get them as an appetizer or
an entrée.
- Grilled Chicken Alla Caprese
Salad – a crisp romaine salad with made-from-scratch pesto
dressing, black olives and pepperoni strips served alongside a
grilled chicken breast, fresh Mozzarella cheese and bruschetta
salsa drizzled with balsamic cream.
- Perfect Combos – four new
combinations including: Riblets & Clucks, with Red Robin’s
signature chicken strips; Clucks & Shrimp, with crispy fried
shrimp; Riblets & Mac ‘n’ Cheese; and Red’s Nantucket Seafood
Scatter, with hand-battered cod, crispy fried shrimp, clamstrips
and Bottomless Steak Fries®.
- Easy-to-Find Customizable Sides
– more available add-on or substitution options for guests, like
steamed broccoli or carrots, coleslaw, melon, made-in-house
kettle-cooked chips, Mac ‘n’ Cheese, homemade soup, chili or a side
salad.
Red Robin uses fresh produce for all of their menu items and
makes many items in-house daily including select sauces, dressings
and soups. The new menu also highlights Red Robin’s fresh salads,
wraps, sandwiches and soups, entrees and more beverage offerings
including shakes and smoothies. A separate beverage menu will be
available later this spring.
To learn more about Red Robin Gourmet Burgers and to find the
Red Robin® restaurant nearest you, please visit
www.redrobin.com.
About Red Robin Gourmet Burgers, Inc. (NASDAQ: RRGB)
Red Robin Gourmet Burgers, Inc. (www.redrobin.com), a casual
dining restaurant chain founded in 1969 that operates through its
wholly-owned subsidiary, Red Robin International, Inc., has been
serving up wholesome, fun dining experiences in a family-friendly
environment for more than 40 years. Red Robin, the
award-winning “Smiling Burger®” expert, is famous for serving more
than two dozen high-quality, Honest to Goodness® gourmet burgers
with Bottomless Steak Fries®, as well as a wide variety of salads,
sandwiches, wraps, soups, appetizers, entrees and signature
Bottomless Beverages™. There are more than 450 Red Robin®
restaurants located across the United States and Canada, including
corporate-owned locations and those operating under franchise
agreements. Red Robin… YUMMM®!
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