Red Robin Restaurants Help Educate Families about the Importance of Fire Safety during National Fire Prevention Week, Oct. 5 ...
October 05 2009 - 2:03PM
Business Wire
In recognition of National Fire Prevention Week – Monday, Oct. 5
through Saturday, Oct. 10 – and seeing the importance of educating
families and children to keep them safer, Red Robin Gourmet
Burgers, Inc. (Red Robin) and the National Fire Safety Council,
Inc. (NFSC) are urging parents and guardians to make fire safety
and prevention a priority by distributing FREE Fire Prevention
Activity Books to families at participating Red Robin® restaurants
nationwide starting today, Oct. 5. The book includes
family-friendly ways to discuss fire safety tips and the importance
of having working smoke detectors and a fire escape plan. In
addition, participating restaurants will donate 50 cents from every
kid’s meal sold during Fire Prevention Week to NFSC to support its
fire safety initiatives.
Red Robin, long-known for its commitment to education and
keeping families safer, is the first restaurant company ever to
partner with NFSC on an in-restaurant public awareness and
education fire safety program. Last year, 84 percent of all fire
deaths occurred from home fires, and according to the U.S. Fire
Administration, having a sound escape plan will greatly reduce fire
deaths and protect a family’s safety if a fire occurs. Educating
families about fire safety and prevention – including creating a
personalized fire escape plan, an activity included in the free
Fire Prevention Activity Books – is the most important tool in the
event of a fire.
“We appreciate the National Fire Safety Council’s efforts to
teach kids, families and citizens in the communities we serve about
such an important issue,” said Susan Lintonsmith, chief marketing
officer for Red Robin Gourmet Burgers. “We’re pleased to provide a
wider platform for fire safety and prevention education to families
through our efforts during National Fire Prevention Week at our
restaurants across the U.S.”
These fire facts from NFSC further illustrate the importance of
knowing what to do in the event of a fire. The free Fire Prevention
Activity Book, available Oct. 5 to 10 at participating Red Robin®
restaurants, includes activities and checklists for families to
address all of the below:
- Eighty percent of all fire
deaths occur in the home where Americans spend over 50 percent of
their time.
- A home can be consumed in flames
in less than 5 minutes from when a fire starts.
- Almost two-thirds of reported
home fire deaths from 2003 to 2006 resulted from fires in homes
with no smoke alarms or no working smoke alarms; a working smoke
alarm doubles your chances of surviving a fire.
- When smoke alarms fail to
operate, it is usually because batteries are missing, disconnected
or dead.
- Only approximately 23 percent of
households have actually developed and practiced a home fire escape
plan to ensure they could escape quickly and safely.
For more information about Red Robin and to find participating
Fire Prevention Week restaurant locations, please visit
www.redrobin.com or contact your local restaurant.
About Red Robin Gourmet Burgers, Inc. (NASDAQ: RRGB)
Red Robin Gourmet Burgers, Inc. (www.redrobin.com), a casual
dining restaurant chain founded in 1969 that operates through its
wholly-owned subsidiary, Red Robin International, Inc., has been
serving up wholesome, fun, feel-good experiences in a kid- and
family-friendly environment for the past 40 years. Red Robin, which
was named one of Parents magazine’s Ten Best Family Restaurants, is
famous for serving more than two dozen insanely delicious™,
high-quality gourmet burgers in a variety of recipes with
Bottomless Steak Fries®, as well as salads, soups, appetizers,
entrees, desserts, and signature Mad Mixology® Beverages. There are
more than 425 Red Robin® restaurants located across the United
States and Canada, including corporate-owned locations and those
operated by franchisees.
*Participating Red Robin® restaurants include all U.S. corporate
and select franchise-owned locations.
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