Red Robin® Restaurants Help Families Focus on Child Safety with Child ID Kit Giveaways
July 13 2009 - 8:00AM
Business Wire
This summer, Red Robin Gourmet Burgers, Inc. (Red Robin), in
partnership with the National Center for Missing & Exploited
Children� (NCMEC), is helping to increase awareness of child safety
in communities across the country. Starting today, Monday, July 13,
through Sunday, July 19, all participating* Red Robin� restaurants
will give away FREE Child ID Kits to families with the purchase of
a kids� menu item. In addition, Red Robin will donate 50 cents of
every kids� meal sold between July 13 and 19 to NCMEC to support
their child safety initiatives.
Child ID Kits can be a vital resource for parents who may be
faced with the overwhelming situation of locating a missing or lost
child. The ID Kit gives parents an easy way to document important
information about their child such as physical characteristics,
name, date of birth, fingerprints, sex, address and a current
photograph. NCMEC strongly encourages families to complete an ID
Kit and update the photographs of their children within the Kit
every six months.
�Child ID Kits are a simple, yet effective method to help
families maintain a current photograph and other descriptive
details about their children, which can be one of the most
important tools for law enforcement to use in the recovery of a
missing child,� said Ernie Allen, NCMEC president and CEO. �I would
like to thank Red Robin for their generous support of our mission
which helps us reach many more families across the country through
our child safety initiatives.�
Red Robin focuses its philanthropic support on local and
national causes that promote the health, welfare and education of
children, families and citizens in the communities it serves.
Because Red Robin is all about kids and families, Red Robin aligned
with NCMEC in 2006 because of both groups� steadfast commitment to
child safety and has continued its partnership through the
company�s new restaurant openings and additional programs such as
Red Robin�s Kids Cook-Off.
�We are proud of our ongoing partnership with the National
Center for Missing & Exploited Children and are honored to
support the communities � and families � we serve through our ID
Kit giveaways,� said Eric Houseman, Red Robin president and chief
operating officer. �We invite families to come to Red Robin to
enjoy one of our more than two dozen high-quality gourmet burgers
and kids� meals, receive their free child ID Kit, and help us
support the National Center for Missing & Exploited
Children.�
In addition to the free ID Kit giveaways at participating* Red
Robin� restaurants, the Red Robin� restaurants located in
Huntsville, Ala.; Memphis, Tenn.; Raleigh, N.C.; Austin, Texas and
Tulsa, Okla. will be taking portraits of kids to use in their ID
Kit from 2 to 4 p.m. on Saturday, July 18, to help families capture
an up-to-date photo of their child for their ID Kit.
For more information about Red Robin and to find participating
ID Kit restaurant locations, please visit www.redrobin.com and
contact your local restaurant. Please visit www.missingkids.com for
additional information about NCMEC.
About Red Robin Gourmet Burgers, Inc. (NASDAQ: RRGB)
Red Robin Gourmet Burgers, Inc. (www.redrobin.com), a casual
dining restaurant chain founded in 1969 that operates through its
wholly-owned subsidiary, Red Robin International, Inc., has been
serving up wholesome, fun, feel-good experiences in a kid- and
family-friendly environment for the past 40 years. Red Robin, which
was named one of Parents magazine�s Ten Best Family Restaurants, is
famous for serving more than two dozen insanely delicious�,
high-quality gourmet burgers in a variety of recipes with
Bottomless Steak Fries�, as well as salads, soups, appetizers,
entrees, desserts, and signature Mad Mixology� Beverages. There are
more than 425 Red Robin� restaurants located across the United
States and Canada, including corporate-owned locations and those
operated by franchisees.
About the National Center for Missing & Exploited
Children� (NCMEC)
The National Center for Missing & Exploited Children is a
501(c)(3) nonprofit organization. Since it was established by
Congress in 1984, the organization has operated the toll-free
24-hour national missing children�s hotline which has handled more
than 2,377,000 calls. It has assisted law enforcement in the
recovery of more than 138,500 children. The organization�s
CyberTipline has handled more than 706,300 reports of child sexual
exploitation and its Child Victim Identification Program has
reviewed and analyzed more than 24,278,800 child pornography images
and videos. The organization works in cooperation with the U.S.
Department of Justice�s office of Juvenile Justice and Delinquency
Prevention. To learn more about NCMEC, call its toll-free, 24-hour
hotline at 1-800-THE-LOST or visit its web site at
www.missingkids.com.
*Participating Red Robin� restaurants include all U.S. corporate
and select franchise-owned locations.
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