***
Combining
privacy and performance, Perion’s innovation demonstrates that
third-party, cookie-based ad targeting is now a part of
history
***
SORT results also reflect a dramatic 14%
decrease in costs per visit
Perion Network Ltd. (Nasdaq: PERI), a global advertising
technology company that delivers holistic solutions across the
three main pillars of digital advertising – ad search, social media
and display / video / CTV advertising – today announced that its
pioneering SORT technology has been validated and re-validated
across multiple campaigns.
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20220228005374/en/
SORT targeting results outperform
Cookie-based targeting (Graphic: Business Wire)
Over 70 global clients spanning all verticals - including
leading entertainment, healthcare, technology services, and
consumer goods brands – report that SORT’s AI-driven, signals-based
platform has demonstrated 2x CTR higher than third party cookies
and a 60% lift in interaction rates. These campaigns all proudly
display the “SORT Seal”, a badge of honor that is displayed on
every SORT-powered ad, so that brands can signal their respect of
user privacy, and users can instantly determine which ad is “safe
to click.”
“As a healthcare brand in a highly regulated industry, we have
to be stringent with the opportunities we choose to test and learn
from,” said Sarah Wilson, senior media director at HLK Agency.
“Undertone’s new SORT cookie-less targeting technology was a
welcome solution to our Open Enrollment campaign as it allowed a
privacy-compliant way to test moving away from traditional 3rd
party pixel-based targeting and optimization models. Through SORT,
Undertone identified and optimized toward top-performing
SmartGroups throughout the flight, driving a 39% and 87% lift
across our core creative units, as compared to cookie-based
methods. As our industry moves away from cookies, solutions like
SORT ensure that we are future-proofing Ambetter by maximizing
campaign KPIs in a compliant, consumer-first way.”
This rigorously analyzed and assessed data is based on
browser-based performance, as well as devices that are inaccessible
to cookie-based targeting. The results speak for themselves in the
statistical data presented below.
“There are no more excuses. Advertisers now have a clear choice
– they can follow what consumers are demanding – that their privacy
be respected - without compromising on ROI. SORT, or Smart
Optimization of Responsive Traits, does not require any publisher
integration,” said Doron Gerstel CEO at Perion. “SORT is the
technology outcome of the R&D investment in Perion’s
Intelligent HUB – a platform that pulls in signals from all of
Perion’s demand and supply assets. Then, through our propriety AI
technology, SORT identifies ‘common ground’ traits to drive
predictable and scalable results across all devices, driven by our
ability to aggregate real-time data signals, on the fly - all
without the use of cookies.”
“SORT is available to brands that cherish user privacy through
Undertone, a Perion company,” commented Dan Aks, president at
Undertone. “We’re delighted by these validating results with
campaigns using SORT. We fully expect to see the rapid scaling of
the SORT platform as the realization that privacy and results are
not mutually exclusive. As consumers recognize and respond to the
SORT Seal – and eventually ignore ads that don’t clearly
communicate that they can click safely – the exponential growth of
SORT will transform the post-cookie advertising ecosystem.”
SORT has been comprehensively reviewed by Neutronian, a pioneer
of independent data quality certification, and was awarded with
Neutronian’s Cookieless Certification. SORT is also validated
across campaigns including Colorado Tourism and Owl Labs. For more
information on cookieless targeting please visit
https://www.perion.com/solutions/cookieless-targeting/.
About Perion
Perion (Nasdaq:PERI) is a global technology company that
delivers holistic strategic business solutions that enable brands
and advertisers to efficiently “Capture and Convince” users across
multiple platforms and channels, including interactive connected
television – or iCTV. Perion achieves this through its Synchronized
Digital Branding capabilities, which are focused on high impact
creative; content monetization; its branded search network, in
partnership with Microsoft Bing; and social media management that
orchestrates and optimizes paid advertising. This diversification
positions Perion for growth as budgets shift across categories.
About SORT
SORT, or Smart Optimization of Responsive Traits, is a
technology outcome of Perion’s investment in its “Intelligent HUB”
– a platform for pulling in signals across all advertising channels
and optimizing traffic at scale, yielding superior engagement
metrics and KPIs.
SORT is being offered by Undertone, a Perion company and the
leader in data-driven, intelligent high impact campaigns. The
multi-dimensional targeting technology identifies otherwise
unrecognized similarities between users and creates different
groups – which is the “Responsive Traits” component of the
platform.
About Undertone
Undertone creates memorable ad experiences by thoughtfully
orchestrating solutions across video, advanced TV, rich media, and
social, to drive unmatched brand lift and audience engagement on
virtually every screen, and every device. Their award-winning
creative team uses the company’s 20 years of experience, and
billions of impressions worth of data to intelligently craft
campaigns that can drive full-funnel KPIs while making meaningful
connections with the 200MM+ unique users they can reach every
month. Undertone brings the art and science of advertising together
to intelligently craft campaigns that uplift consumers, brands, and
publishers alike. Visit undertone.com to learn more.
Forward Looking Statements
This press release contains historical information and
forward-looking statements within the meaning of The Private
Securities Litigation Reform Act of 1995 with respect to the
business, financial condition and results of operations of Perion.
The words “will,” “believe,” “expect,” “intend,” “plan,” “should”
and similar expressions are intended to identify forward-looking
statements. Such statements reflect the current views, assumptions
and expectations of Perion with respect to future events and are
subject to risks and uncertainties. Many factors could cause the
actual results, performance or achievements of Perion to be
materially different from any future results, performance or
achievements that may be expressed or implied by such
forward-looking statements, or financial information, including,
among others, the failure to realize the anticipated benefits of
companies and businesses we acquired and may acquire in the future,
risks entailed in integrating the companies and businesses we
acquire, including employee retention and customer acceptance; the
risk that such transactions will divert management and other
resources from the ongoing operations of the business or otherwise
disrupt the conduct of those businesses, potential litigation
associated with such transactions, and general risks associated
with the business of Perion including intense and frequent changes
in the markets in which the businesses operate and in general
economic and business conditions, loss of key customers,
unpredictable sales cycles, competitive pressures, market
acceptance of new products, inability to meet efficiency and cost
reduction objectives, changes in business strategy and various
other factors, whether referenced or not referenced in this press
release. Various other risks and uncertainties may affect Perion
and its results of operations, as described in reports filed by
Perion with the Securities and Exchange Commission from time to
time, including its annual report on Form 20-F for the year ended
December 31, 2020 filed with the SEC on March 25, 2021. Perion does
not assume any obligation to update these forward-looking
statements.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20220228005374/en/
Rami Rozen, VP of Investor Relations +972 52 569 4441
ramir@perion.com
Perion Network (NASDAQ:PERI)
Historical Stock Chart
From Jun 2024 to Jul 2024
Perion Network (NASDAQ:PERI)
Historical Stock Chart
From Jul 2023 to Jul 2024