Results overwhelmingly exceeded cookie
performance; awarded with Neutronian’s Cookieless Certification,
the proprietary, patent pending technology is the first
technological outcome of Perion’s HUB.
Perion Network Ltd. (Nasdaq: PERI), a global advertising
technology company that delivers holistic solutions across the
three main pillars of digital advertising – ad search, social media
and display / video / CTV advertising – today announced a pivotal
innovation which proves cookieless advertising can exceed the
performance results of campaigns that are marked by pixel-invading
privacy. Recognizing the reality of new and emerging privacy
regulations and guidelines, Perion’s data scientists developed a
proprietary AI technology that identify “common ground” traits that
drive predictable and scalable target audience results across all
devices, based on a variety of real time data signals, on the fly,
all without the use of cookies.
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SORT, or Smart Optimization of Responsive Traits, is a
technology outcome of Perion’s investment in its “Intelligent HUB”
– a platform for pulling in signals across all advertising channels
and optimizing traffic at scale, yielding superior engagement
metrics and KPIs.
SORT is being initially offered by Undertone, a Perion company
and the leader in data-driven, intelligent high impact campaigns.
The multi-dimensional targeting technology – which has been
validated across multiple campaigns including Colorado Tourism and
Owl Labs – identifies otherwise unrecognized similarities between
users, and creates different groups – which is the “Responsive
Traits” component of the platform. These groupings are not static,
but fluid. Users continually move between them, and SORT’s engine
delivers them advertising that merges their interests with
publisher context, daypart, geography and of other data points that
are determined by various internal and external signals.
Advertisers will have the ability to display a SORT Signal to
highlight to consumers that they are protecting their privacy.
SORT will become part of Perion’s unique iHub, where it will
ensure that advertising campaigns are optimized towards a brand’s
most response-ready consumers with the most relevant messaging.
“Perion continues to innovate across all units and this market
responsive, hyper-effective solution is just one example of the
groundbreaking work our Engineering teams are capable of,” said
Doron Gerstel, CEO at Perion. “Built for targeting across all
screens, devices and formats, the proprietary and certified
technology takes a privacy-first approach, all while delivering
powerful results.”
To demonstrate its commitment to independent assessment and
analysis, Perion invited Neutronian, a pioneer of independent data
quality certification, to review its solution and results. After a
comprehensive audit process, Perion has been awarded with
Neutronian’s Cookieless Certification for its SORT technology.
Neutronian reviewed not only the solution itself, but also
preliminary campaign performance test data, which showed positive
indicators that SORT can outperform traditional cookie-based
targeting and will conduct additional performance testing during
ongoing certification monitoring.
“As the advertising ecosystem prepares for the deprecation of
third-party cookies, marketers are looking for targeting
alternatives,” said Timur Yarnall, CEO and Co-Founder of
Neutronian. “SORT provides a scalable, cookieless targeting
solution and results from initial client tests showed performance
on par with or better than third-party cookie-based targeting
options. Based on our review of Perion’s SORT technology,
methodology and performance testing, we found this offering to
provide a strong option for cookieless targeting.”
“Perion’s SORT technology perfectly achieved our need for a
solution that protects user privacy, while maintaining relevancy
and performance,” said Mark Duffy, Senior Advertising Manager at
Owl Labs. “In the tests that were conducted, we saw this new
technology overwhelmingly exceeded third-party cookies’, across all
of our main KPI’s.”
“True innovation resolves tensions that seem irreconcilable, in
this case privacy and effectiveness. Our SORT technology does just
that – addressing the industry’s heightened demand to protect the
privacy of consumers, while still executing effective and strategic
campaigns,” said Dan Aks, president at Undertone. “Our new solution
uncovers data that no other offering can, identifying the
unidentifiable and providing unique insights that will be able to
fuel current and future campaigns.”
For more information on SORT, visit
https://perion.com/solutions/cookieless-targeting.
About Perion
Perion (Nasdaq:PERI) is a global technology company that
delivers holistic strategic business solutions that enable brands
and advertisers to efficiently “Capture and Convince” users across
multiple platforms and channels, including interactive connected
television – or iCTV. Perion achieves this through its Synchronized
Digital Branding capabilities, which are focused on high impact
creative; content monetization; its branded search network, in
partnership with Microsoft Bing; and social media management that
orchestrates and optimizes paid advertising. This diversification
positions Perion for growth as budgets shift across categories.
About Undertone
Undertone creates memorable ad experiences by thoughtfully
orchestrating solutions across video, advanced TV, rich media, and
social, to drive unmatched brand lift and audience engagement on
virtually every screen, and every device. Their award-winning
creative team uses the company’s 20 years of experience, and
billions of impressions worth of data to intelligently craft
campaigns that can drive full-funnel KPIs while making meaningful
connections with the 200MM+ unique users they can reach every
month. Undertone brings the art and science of advertising together
to intelligently craft campaigns that uplift consumers, brands, and
publishers alike. Visit undertone.com to learn more.
About Neutronian
Neutronian is a SaaS platform company providing the industry’s
most comprehensive independent data quality certification. Offering
a quality and compliance “bond rating” of MarTech data, Neutronian
brings much-needed clarity and trust to the marketing ecosystem.
Our comprehensive definition of data quality includes more than
just performance and accuracy – it includes everything that a
marketer or brand needs to know about a dataset before using it and
provides the transparency they need to make data-driven marketing
decisions. Neutronian certification also helps high-quality,
privacy-compliant data providers shorten their sales cycles and
increase trust with their customers. For more information, please
visit neutronian.com.
Forward Looking Statements This press release contains
historical information and forward-looking statements within the
meaning of The Private Securities Litigation Reform Act of 1995
with respect to the business, financial condition and results of
operations of Perion. The words “will”, “believe,” “expect,”
“intend,” “plan,” “should” and similar expressions are intended to
identify forward-looking statements. Such statements reflect the
current views, assumptions and expectations of Perion with respect
to future events and are subject to risks and uncertainties. Many
factors could cause the actual results, performance or achievements
of Perion to be materially different from any future results,
performance or achievements that may be expressed or implied by
such forward-looking statements, or financial information,
including, among others, the failure to realize the anticipated
benefits of companies and businesses we acquired and may acquire in
the future, risks entailed in integrating the companies and
businesses we acquire, including employee retention and customer
acceptance; the risk that such transactions will divert management
and other resources from the ongoing operations of the business or
otherwise disrupt the conduct of those businesses, potential
litigation associated with such transactions, and general risks
associated with the business of Perion including intense and
frequent changes in the markets in which the businesses operate and
in general economic and business conditions, loss of key customers,
unpredictable sales cycles, competitive pressures, market
acceptance of new products, inability to meet efficiency and cost
reduction objectives, changes in business strategy and various
other factors, whether referenced or not referenced in this press
release. Various other risks and uncertainties may affect Perion
and its results of operations, as described in reports filed by
Perion with the Securities and Exchange Commission from time to
time, including its annual report on Form 20-F for the year ended
December 31, 2020 filed with the SEC on March 25, 2021. Perion does
not assume any obligation to update these forward-looking
statements.
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Perion Network Ltd. Rami Rozen, VP of Investor Relations +972
(52) 5694441 ramir@perion.com
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