Perion Appoints Shai Alfandary as General Manager, Advertising Cloud Platform
January 30 2020 - 7:30AM
Business Wire
Enterprise Software Visionary to Lead Perion
Efforts Productized Synchronized Digital Branding Solution
Perion Network Ltd. (NASDAQ: PERI), a global technology company
that delivers its Synchronized Digital Branding solution across the
three main pillars of digital advertising - ad search, social media
and display / video advertising – today announced that Shai
Alfandary has been appointed General Manager of Perion’s
Advertising Cloud Platform.
Mr. Alfandary brings two decades of enterprise software
leadership to Perion, where he will be tasked with bringing to
market a cross-channel, digital advertising cloud platform that is
innovative, AI-powered and operational, helping brands effectively
connect with consumers in the most impactful and engaging way. In
this capacity, Mr. Alfandary will be reporting directly to Perion’s
Chief Executive Officer.
Alfandary joins Perion from Marketo, the leading Marketing
Automation Platform, where, as a senior executive, he led the
company’s business development and ISV platform business and was a
driving force in the company’s successful transition from private
equity ownership to its acquisition by Adobe. Previously, he was
the Chief Executive Officer of RingLead, a data quality management
platform; earlier in his career, he worked at Salesforce, where he
drove product strategy and business development, helping define the
category of enterprise social networking and driving growth and
acceleration for the AppExchange. Shai holds an MBA from the
University of California at Berkeley.
“Ad fragmentation is facing a difficult time as consumers are
getting overwhelmed by disconnected messaging. Ongoing investments
in bringing to market a cross-channel advertising cloud platform
continue to advance, as agencies and brands increasingly recognize
the value of our synchronized digital branding solution.” said
Doron Gerstel, CEO of Perion. “This key hire will enable us to
accelerate the launch of this new offering later this year,
ultimately catalyzing future growth.”
“Perion is revolutionizing the digital advertising space, moving
beyond cookies and clicks to true engagement. Capitalizing on the
assets acquired with the Captain Growth acquisition and the
continued success of MakeMeReach will foster the introduction of
Perion’s Advertising Cloud Platform. I’m excited for the
opportunity to lead such a talented team and bring a truly
disruptive product to market,” said Mr. Alfandary.
About Perion Network Ltd.: Perion is a global technology
company that delivers advertising solutions to brands and
publishers. Perion is committed to providing data-driven execution,
from high-impact ad formats to branded search and a unified social
and mobile programmatic platform. More information about Perion may
be found at www.perion.com. Follow Perion on Twitter
@perionnetwork.
Forward Looking Statements: This press release contains
historical information and forward-looking statements within the
meaning of The Private Securities Litigation Reform Act of 1995
with respect to the business, financial condition and results of
operations of Perion. The words “will”, “believe,” “expect,”
“intend,” “plan,” “should” and similar expressions are intended to
identify forward-looking statements. Such statements reflect the
current views, assumptions and expectations of Perion with respect
to future events and are subject to risks and uncertainties. Many
factors could cause the actual results, performance or achievements
of Perion to be materially different from any future results,
performance or achievements that may be expressed or implied by
such forward-looking statements, or financial information,
including, among others, the failure to realize the anticipated
benefits of companies and businesses we acquired and may acquire in
the future, risks entailed in integrating the companies and
businesses we acquire, including employee retention and customer
acceptance; the risk that such transactions will divert management
and other resources from the ongoing operations of the business or
otherwise disrupt the conduct of those businesses, potential
litigation associated with such transactions, and general risks
associated with the business of Perion including intense and
frequent changes in the markets in which the businesses operate and
in general economic and business conditions, loss of key customers,
unpredictable sales cycles, competitive pressures, market
acceptance of new products, inability to meet efficiency and cost
reduction objectives, changes in business strategy and various
other factors, whether referenced or not referenced in this press
release. Various other risks and uncertainties may affect Perion
and its results of operations, as described in reports filed by the
Company with the Securities and Exchange Commission from time to
time, including its annual report on Form 20-F for the year ended
December 31, 2018 filed with the SEC on March 19, 2019. Perion does
not assume any obligation to update these forward-looking
statements.
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Perion Network Ltd. Investor relations Rami Rozen +972
(73) 398-1000 investors@perion.com
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