Undertone and TVadSync Join Forces to Unify Digital and TV Experiences, Creating an Unequalled, Cross-Platform Targeting Engine
December 09 2019 - 6:30AM
Business Wire
Exclusive partnership delivers media
convergence and synchronized retargeting with more scale than ever
possible before
* * *
Perion Network Ltd. (NASDAQ:PERI) announced today that
Undertone, the creator of cross-platform Synchronized Digital
Branding for the world’s most prominent brands, and TVadSync, a
leading TV data and analytics company that is relied upon by
marketers, agencies and broadcasters, will be partnering
together.
Through this partnership, brands will now be able to combine
custom and one-to-one quality ACR (Automated Content Recognition)
TV viewership data, with Undertone's premium reach, and
award-winning digital creative. Undertone and TVadSync will enable
brands to engage TV viewers through their entire digital journeys,
at a large scale.
“With Synchronized Digital Branding as the centerpiece of our
offering, we are continually looking to expand its reach and
delivery. Our partnership with TVadSynch is an essential step in
that mission” said Dan Aks, President of Undertone. “Our brand and
advertiser clients are hungry for the precision and real-time
retargeting that the combination of Undertone and TVadSynch will
deliver. Our partnership will drive the full-funnel engagement
required in an increasingly fragmented view environment.”
Today's US consumer is no longer a single-source viewer. They
watch an average of 3 hours and 35 minutes of TV every day, which
is broken up by a whopping 6 hours and 35 minutes of digital time*.
Sophisticated marketers are well-aware of this behavior, but
struggle to create consistent messaging that bridges this
fragmented behavior.
This struggle is solved by the Undertone and TVadSync
partnership, by connecting user-level TV data from 18 million
households - which is a significant scale - and using that data to
trigger addressable ads on second-screen devices in real time.
Importantly, in a world of over-promise and under-delivery,
Undertone and TVadSync offer advertisers and brands a
first-in-class, multi-touch attribution methodology - providing the
value of cross-channel synchronization from TV to digital.
“We have long sought to find a digital partner to complement the
power of our large and growing TV database together with our
enhanced analytics capabilities,” said Ronan Higgins, founder and
CEO of TVadSync. “Undertone is precisely that partner. We make TV
an ‘intelligent medium’ - and when you leverage that data and those
insights into what people are watching, and fuse them with
Undertone’s proprietary digital synchronization, something entirely
new is created. The combination of TV’s emotive power and digital’s
full-funnel capabilities will give marketers the synergy they have
been hungry for.”
*Average Time Spent with Media in 2019 Has Plateaued (eMarketer,
May 31, 2019).
About Perion Network Ltd.:
Perion is a global technology company that provides agencies,
brands and publishers with innovative solutions that cover the
three pillars of digital advertising. From its data-driven
Synchronized Digital Branding platform and high-impact ad formats
in the display domain; to its powerful social media platform; to
its branded search network, Perion is well-positioned to capitalize
on any changes in marketers’ allocation of digital advertising
spend. More information about Perion can be found at
www.perion.com.
About TVadSync:
TVadSync is the only TV data partner that combines AI-driven
metadata with the industry’s largest Smart TV data set. TVadSync
provides access to viewing history from 2 out of top 3 smart TV
OEMs that represent over 80% of US market share, delivering the
broadest, most accurate insights for brands across planning,
buying, targeting, and more. By revealing the hidden passions of
brands' TV audiences at scale, TVadSync has emerged as the de facto
leader in Smart TV media & analytics.
Forward Looking Statements:
This press release contains historical information and
forward-looking statements within the meaning of The Private
Securities Litigation Reform Act of 1995 with respect to the
business, financial condition and results of operations of Perion.
The words “will”, “believe,” “expect,” “intend,” “plan,” “should”
and similar expressions are intended to identify forward-looking
statements. Such statements reflect the current views, assumptions
and expectations of Perion with respect to future events and are
subject to risks and uncertainties. Many factors could cause the
actual results, performance or achievements of Perion to be
materially different from any future results, performance or
achievements that may be expressed or implied by such
forward-looking statements, or financial information, including,
among others, the failure to realize the anticipated benefits of
companies and businesses we acquired and may acquire in the future,
risks entailed in integrating the companies and businesses we
acquire, including employee retention and customer acceptance; the
risk that such transactions will divert management and other
resources from the ongoing operations of the business or otherwise
disrupt the conduct of those businesses, potential litigation
associated with such transactions, and general risks associated
with the business of Perion including intense and frequent changes
in the markets in which the businesses operate and in general
economic and business conditions, loss of key customers,
unpredictable sales cycles, competitive pressures, market
acceptance of new products, inability to meet efficiency and cost
reduction objectives, changes in business strategy and various
other factors, whether referenced or not referenced in this press
release. Various other risks and uncertainties may affect Perion
and its results of operations, as described in reports filed by the
Company with the Securities and Exchange Commission from time to
time, including its annual report on Form 20-F for the year ended
December 31, 2018 filed with the SEC on March 19, 2019. Perion does
not assume any obligation to update these forward-looking
statements.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20191209005352/en/
Perion Network Ltd. Rami Rozen, VP of Investor Relations
+972 52 5694441 ramir@perion.com
Perion Network (NASDAQ:PERI)
Historical Stock Chart
From Jun 2024 to Jul 2024
Perion Network (NASDAQ:PERI)
Historical Stock Chart
From Jul 2023 to Jul 2024