Perion Surpasses Social Media Milestone with over 1 Million Facebook Fans
February 06 2012 - 8:00AM
Business Wire
Perion Network Ltd. (NASDAQ:PERI), a digital media company that
helps make the everyday life of 40+ year-old second wave adopters
easier and more enjoyable, recently crossed the 1.3 million fan
milestone on Facebook. This accomplishment highlights the high
satisfaction, passion, and loyalty of users that are enjoying
Perion products and sharing their positive experience with family
and friends.
“IncrediMail and Smilebox benefit from a highly active social
conversation on Facebook that allows us to connect and engage with
customers around the world, making them brand ambassadors for our
products and services,” said Adam Goodvach, Director of Consumer
Insight at Perion. “We look forward to continuing a robust dialogue
between and with our users on Facebook and through other social
media outlets in the coming year.”
“Our research shows that the 40+ year-old demographic tends to
value both the product and brand experience and trusts the opinion
of their family and friends more than an online review or product
write-up. Reaching the 1 million+ fan milestone on Facebook allows
us to reach the far larger audience of friends of our fans. Many
new users find one of our products because their friends ‘like’ it
and they want to check it out themselves. In addition as we
introduce new products to help our users simplify their everyday
life online we hope our users will help us grow our Facebook fan
base beyond 2 million across the Perion brands,” Goodvach
added.
About Perion Network Ltd.
Founded in 2000, Perion (NASDAQ:PERI) is a digital media company
that provides products and services to consumers to help make their
everyday life simpler and more enjoyable. Focusing on an
underserved market of second wave adopters who value their time
online, Perion offers a growing portfolio of easy-to-use products.
The Company's products include: IncrediMail, an award winning
e-mail product distributed in over 100 countries in 10 different
languages; Smilebox, a leading photo sharing and social expression
product and service that lets customers quickly turn life's moments
into digital creations to share and connect with friends and family
in a fun and personal way; PhotoJoy, a photo discovery and sharing
screensaver & wallpaper product; and Fixie, a PC optimization
product. For more information on Perion, visit www.perion.com.
Forward Looking Statements
This press release contains historical information and
forward-looking statements within the meaning of The Private
Securities Litigation Reform Act of 1995 with respect to the
business, financial condition and results of operations of the
Company. The words "believe," "expect," "intend," "plan," "should"
and similar expressions are intended to identify forward-looking
statements. Such statements reflect the current views, assumptions
and expectations of the Company with respect to future events and
are subject to risks and uncertainties. Many factors could cause
the actual results, performance or achievements of the Company to
be materially different from any future results, performance or
achievements that may be expressed or implied by such
forward-looking statements, including, among others, potential
litigation associated with the transaction, risks that the proposed
transaction disrupts current plans and operations and the potential
difficulties in employee retention as a result of the proposed
transaction and in integrating the acquired business, the
distraction of management and the Company resulting from the
proposed transaction, changes in the markets in which the Company
operates and in general economic and business conditions, loss of
key customers and unpredictable sales cycles, competitive
pressures, market acceptance of new products, inability to meet
efficiency and cost reduction objectives, changes in business
strategy and various other factors, whether referenced or not
referenced in this press release. Various other risks and
uncertainties may affect the Company and its results of operations,
as described in reports filed by the Company with the Securities
and Exchange Commission from time to time, including its annual
report on Form 20-F for the year ended December 31, 2010. The
Company does not assume any obligation to update these
forward-looking statements.
Source: Perion Network Ltd.
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