Collaboration Imbues Iconic Nacho Cheese
Flavor of Doritos Into a First-of-Its-Kind Distilled Spirit
PLANO,
Texas, Dec. 12, 2023 /PRNewswire/ -- Doritos
today unveiled a collaboration with global flavor innovator
Empirical: Empirical x Doritos® Nacho Cheese
Spirit. This limited-release offers a multi-sensorial,
delicious beverage experience that smells and tastes just like the
real thing – bringing the iconic flavor of Doritos Nacho Cheese
Chips into the spirits aisle.
The iconic flavor of Doritos Nacho Cheese
Chips now in the spirits aisle with Empirical x Doritos Nacho
Cheese Spirit.
"Doritos is all about disrupting culture and bringing our fans
unexpected, bold experiences," said Tina
Mahal, Senior Vice President of Marketing for Frito-Lay
North America. "We're always pushing our fans to try new things, so
we figure it's time we disrupt the spirits category by offering our
iconic nacho cheese flavor in a bottle."
The partnership marks a first-of-a-kind innovation for both
brands and brings fans a truly new experience. To create the
flavor, the many flavor layers of Doritos Nacho Cheese are
extracted through Empirical's innovative production process, using
real Doritos chips and retaining their essence through vacuum
distillation. Unlike traditional distillation methods, vacuum
distillation operates at lower temperatures, preserving the full
spectrum of flavors derived from Doritos.
"Empirical is an 'uncategorized' spirits company, so it allows
us the freedom to experiment with really interesting flavors and
not have to be stuck in a gin box or tequila box or whiskey box,"
says Lars Williams, Chef/Distiller
& CEO, Empirical. "And we can take something that has a unique
and amazing flavor, like Doritos, and evolve it into something
completely new."
Limited-edition bottles of Empirical x Doritos Nacho Cheese
Spirit will be available next month for a suggested retail price of
$65.00 (42% ABV, 750ml) online and in
select New York and California markets. Pre-orders begin
December 13, 2023 at
doritos.x.empirical.co. For more information, visit
empirical.co and follow along @doritos.
TASTING NOTES: Empirical x Doritos® Nacho Cheese
Spirit
FLAVOR
|
Nacho Cheese, corn
tostada, umami, hint of acidity
|
|
|
ENJOY
|
In a Margarita, Bloody
Mary, Old Fashioned, neat or over ice, or any way Doritos fans
like!
|
|
|
TASTES LIKE
|
The real thing!
Experience the indulgent flavors of your favorite snack in liquid
form. The spirit opens with umami and tangy aromas of nacho
cheese, moving to the deeper, corn-forward flavors of the chip to
finish on a soft salty note.
|
COCKTAILS: Empirical x Doritos® Nacho Cheese
Spirit
Double Triangle Margarita
1 oz Empirical x
Doritos® Nacho Cheese Spirit
1 oz blanco tequila
.75 oz fresh lime juice
.75 oz agave syrup (3:1)
Add all ingredients to a cocktail shaker with ice. Shake hard
for 10 to 12 seconds. Strain into a rocks glass over ice. Garnish
with a Tajín salt rim and a lime wheel.
Mary Mary
1.5 oz
Empirical x Doritos® Nacho Cheese Spirit
.5 oz tequila
3 oz tomato juice
1 barspoon lemon juice
1 barspoon Worcestershire sauce
Big pinch of celery salt
Big pinch of cracked black pepper
Tiny pinch of cayenne
Build all ingredients in a Collins glass. Add ice and pass a barspoon
through the drink 3 to 4 times. Garnish with pepperoncini, seasoned
celery and a pickled onion.
Doritos Bangarang
2 oz Empirical x Doritos®
Nacho Cheese Spirit
1 pinch smoked sea salt
1 squeeze fresh grapefruit (or citrus of choice)
Top with Pepsi®
Fill Collins glass with ice.
Add Empirical x Doritos® Nacho Chip Spirit, sea salt,
grapefruit and top with Pepsi®. Stir 3 – 4 times. Garnish with
grapefruit wedge.
About Empirical
Founded in Copenhagen, Denmark, in 2017, Empirical is a
flavor company by Lars Williams and
Mark Emil Hermansen. The two
deep-thinking visionaries are inspired by the role flavor plays in
their ability to create and transport experiences. The company does
things its own way, having custom-built machinery, developed hybrid
fermentation techniques, augmented low-temperature distillation,
and traveled globally to source the highest quality ingredients.
Taking a flavor-first approach means that Empirical does not pay
attention to the conventional categories that traditionalists often
want to cast their creations into. The result is something that is
uncategorized, democratic, shareable, and driven by the journey of
creating unique and unexpected flavors. Empirical is writing a
playbook that does not exist—one distillation, one spirit and one
flavor at a time. For more information, please visit empirical.co,
follow us on X, Facebook and Instagram at @empiricalcph and
on YouTube. Please Drink Responsibly. Must be 21+. Vacuum
Distilled Spirits, 42% Alc by Vol., Empirical.co
About Doritos
Doritos believes there's boldness in
everyone. We champion those who are true to themselves, who live
life fully engaged and take bold action by stepping outside of
their comfort zone and pushing the limits. Doritos is one of many
Frito-Lay North America brands – the $23 billion convenient foods
division of PepsiCo, Inc. (NASDAQ: PEP), which is headquartered
in Purchase, NY. Follow Doritos on
X, Instagram, YouTube, Facebook and TikTok. Learn more about
Frito-Lay at the corporate website, www.fritolay.com, and on X.
About Frito-Lay North America
Frito-Lay North
America is the $23 billion convenient
foods division of PepsiCo, Inc. (NASDAQ: PEP), which is
headquartered in Purchase, NY.
Frito-Lay snacks include Lay's and Ruffles potato chips, Doritos
and Tostitos tortilla chips and branded dips, Cheetos snacks,
Stacy's pita chips, PopCorners popped-corn snack, SunChips
multigrain snacks and Fritos corn chips. The company operates 30+
manufacturing facilities across the U.S. and Canada, more than 200 distribution centers and
services 315,000 retail customers per week through its
direct-store-delivery model. Learn more about Frito-Lay at the
corporate website, www.fritolay.com, on X (@fritolay), on Instagram
(@fritolay) and on Facebook (Frito-Lay).
About PepsiCo
PepsiCo products are enjoyed by
consumers more than one billion times a day in more than 200
countries and territories around the world. PepsiCo generated more
than $79 billion in net revenue in
2021, driven by a complementary beverage and convenient foods
portfolio that includes Lay's, Doritos, Cheetos, Gatorade,
Pepsi-Cola, Mountain Dew, Quaker, and SodaStream. PepsiCo's product
portfolio includes a wide range of enjoyable foods and beverages,
including many iconic brands that generate more than $1 billion each in estimated annual retail
sales.
Guiding PepsiCo is our vision to Be the Global Leader in
Beverages and Convenient Foods by Winning with PepsiCo Positive
(pep+). pep+ is our strategic end-to-end transformation that puts
sustainability and human capital at the center of how we will
create value and growth by operating within planetary boundaries
and inspiring positive change for planet and people. For more
information, visit www.pepsico.com, and follow on X,
Instagram, Facebook and LinkedIn @PepsiCo.
ENJOY RESPONSIBLY. Empirical x
Doritos® Nacho Cheese Spirit, 42% ALC./VOL, developed by
Empirical Inc.. ©2023 Empirical Inc., Barrel Brothers Brewing
Company, Windsor, CA.
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SOURCE Frito-Lay