PENN Entertainment Completes Migration of Barstool Sportsbook & Casino to Proprietary Technology Platform
July 14 2023 - 10:00AM
Business Wire
- Major Product Improvements Significantly
Upgrade User Experience with Streamlined Navigation, Faster Load
Times, Expanded Wagering Markets, Enhanced Promotions, More
Barstool Exclusives and Deeper Integrations with theScore app -
PENN Entertainment, Inc. (“PENN” or the “Company”) (Nasdaq:
PENN) is pleased to announce that it has released a new and
improved Barstool Sportsbook & Casino following the successful
full-scale migration to the Company’s proprietary online gaming
technology platform (“PENN Interactive Gaming Platform”). The
migration to PENN’s custom technology stack in the U.S. is a major
achievement that brings all components of its online gaming
operation in-house and significantly enhances the Barstool
Sportsbook product offering.
The migration to the state-of-the-art technology platform was
completed simultaneously across all 16 jurisdictions where Barstool
Sportsbook operates during the MLB All-Star Break. The platform
deployment and product upgrade completes PENN’s long-term strategic
objective to achieve technology independence, which includes the
acquisition of Score Media and Gaming Inc. (“theScore”) and launch
of Penn Game Studios in 2021.
Custom built for the North American market, the vertically
integrated technology stack increases platform stability and is
designed to be easily scalable to expand into new markets and meet
evolving regulatory requirements. The Company has also fully
upgraded the Barstool Sportsbook product with numerous
enhancements, including:
- Streamlined navigation and search across sportsbook markets and
casino games
- More wagering markets, including expanded player props and
in-game betting
- Greater personalization capabilities, enhanced promotions and
more Barstool exclusive offers
- Faster load times, deposits and withdrawals
- Improved cash out availability
- Deeper integrations with theScore media app, allowing users to
build and track their betslips within theScore
“Migrating onto our proprietary technology platform and
introducing a fully upgraded Barstool Sportsbook is a milestone
achievement,” said Jay Snowden, CEO and President of PENN
Entertainment. “Having full control of our product and roadmap will
lead to improved operational efficiency and the ability to quickly
introduce new features, bespoke promotions and wagering markets. I
want to congratulate our Interactive team members who worked
tirelessly to ensure a successful on schedule migration, which
better positions us to compete in the online gaming space.”
“A technology migration of this scale requires an enormous
amount of coordination and planning, and I’m extremely proud of our
Interactive team who stepped up to the challenge to execute this
complex project on time and with minimal disruption to customers,”
said Benjie Levy, Head of Penn Interactive and President and COO,
theScore. “Deploying our technology infrastructure puts our
experienced in-house team, who built the platform from the ground
up, in full control of the end-to-end customer journey and all
product development. With this proven technology powering a
significantly enhanced Barstool Sportsbook, we are primed to
deliver a world class online sportsbook and casino experience to
customers in the U.S.”
*Barstool Sportsbook & Casino assets for media use are
available to download here.
About PENN Entertainment
PENN Entertainment, Inc. (Nasdaq: PENN) is North America’s
leading provider of integrated entertainment, sports content and
casino gaming experiences. PENN operates 43 properties in 20
states, online sports betting in 17 jurisdictions and iCasino in
five jurisdictions under a portfolio of well-recognized brands,
including Hollywood Casino®, L’Auberge®, Barstool Sportsbook and
Casino™ and theScore Bet Sportsbook and Casino®. In 2023, PENN
completed its acquisition of Barstool Sports, Inc. (“Barstool”).
Barstool’s vast audience, combined with the reach and highly
engaged user base of Score Media and Gaming Inc. (“theScore”),
provide us with a significant digital footprint and growing
customer ecosystem. PENN’s highly differentiated strategy, which is
focused on organic cross-sell opportunities, is reinforced by its
investments in market-leading retail casinos, sports media assets
and technology, including a state-of-the-art, fully integrated
digital sports and online casino betting platform and an in-house
iCasino content studio. The Company’s portfolio is further
bolstered by its industry-leading PENN Play™ customer loyalty
program, which offers its approximately 27 million members a unique
set of rewards and experiences across our various channels. PENN is
deeply committed to fostering a culture that welcomes a diverse set
of customers and dedicated team members. The Company has been
consistently ranked in the top two as “Employer of First Choice”
over the last nine years in the Bristol Associates-Spectrum
Gaming’s Executive Satisfaction Survey. In addition, as a
long-standing good corporate citizen, PENN is also committed to
creating a culture of responsible gaming, being a trusted and
valued member of its communities and acting as a responsible
steward of our finite natural resources.
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version on businesswire.com: https://www.businesswire.com/news/home/20230712030831/en/
Eric Schippers Senior Vice President, Public Affairs PENN
Entertainment eric.schippers@pennentertainment.com
Dan Sabreen Vice President, Communications PENN Entertainment
dan.sabreen@pennentertainment.com
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