Peak Resorts, Inc. (NASDAQ:SKIS), a leading owner and operator of
high-quality, individually branded U.S. ski resorts, today
announced the debut of the Peak Pass – its popular multi-mountain
season pass – for the 2019-20 season. All six Peak Pass options for
the upcoming season are available for sale effective today, March
6, 2019.
The Peak Pass is “How The East Was One” thanks
to its truly unlimited, multi-mountain access to Peak Resorts’
broad array of Northeast and Midwest resorts, all within reach of
some of the country’s largest metropolitan areas, including Boston,
New York, Baltimore, Philadelphia, Washington D.C., and Cleveland.
Peak’s destinations offer varied terrain, world-class snowmaking,
expansive dining and retail offerings, and leading terrain parks,
including the #1 and #2 parks in the East (Carinthia Parks at Mount
Snow and Big Boulder Park). In addition, Peak Resorts prides itself
in having some of the industry’s earliest opening days every season
due to its ongoing commitment to state-of-the-art snowmaking
upgrades.
“At a time when the value and complexity of
multi-mountain season passes create more questions than answers for
many skiers and riders, Peak Resorts is thrilled to announce that
all of our Peak Pass offerings return for their fourth season with
no price increases through the spring pricing window,” said Jesse
Boyd, Vice President of Operations of Peak Resorts. “We believe our
guests will appreciate the simplicity of our unlimited Peak Pass
offerings, and that by keeping prices unchanged through April 30,
we are ensuring that the Peak Pass remains the industry’s most
compelling season pass value. Skiers and riders with a 2019-20 Peak
Pass will have access to our resorts from Ohio to New Hampshire,
including the newest resorts to join the Peak Resorts family –
Liberty, Roundtop, and Whitetail – in Pennsylvania.
“We look forward to welcoming season passholders
at Liberty, Roundtop, and Whitetail to the Peak Pass for the
2019-20 season and to building on three years of strong momentum
while keeping our early season prices flat, all while offering more
access to skiing and riding than ever before on our Peak Pass.
Across our resort portfolio we have spent the past several years
investing in new on- and off-mountain additions and improvements,
terrain expansions, and advanced snowmaking capacity, all in an
effort to deliver on our commitment to providing the best winter
recreation experience for our guests. We look forward to closing on
a strong 2018-19 ski season and soon thereafter welcoming returning
and new Peak Passholders to our resorts for the 2019-20
season.”
2019-2020 Peak Pass Options
- Explorer Adult: Unlimited skiing and riding
for adults 30+, starting at only $629.
- Explorer Youth: Unlimited skiing and riding
for youth ages 7-17, starting at only $399.
- Drifter: Unlimited skiing and riding for 18-29
year olds, starting at $399.
- Ranger: Unlimited skiing and riding for all
ages, with the exception of 11 blacked-out holidays, starting at
just $529.
- Traveler: Midweek-only skiing and riding for
all ages, excluding five blacked-out holidays, starting at only
$329.
- Scout: Unlimited skiing and riding for
children 6 and younger for just $60.
In addition to these great deals, passholders
who purchase before the spring deadline of April 30, 2019 can enjoy
unlimited skiing and riding for the remainder of the 2018-19 season
across all resorts in the Peak Pass family. Additional details are
available at www.peakpass.com.
Each Peak Pass option also features a variety of
valuable resort-wide benefits, including bring-a-friend discounts,
lodging discounts (at Mount Snow, Hunter Mountain, and Liberty
Mountain), retail and tubing discounts, discounted access to Peak
Resorts’ summer attractions, and free scenic lift rides. See
www.peakpass.com for a full list of benefits.
The Peak Pass is available now for purchase at
www.peakpass.com or directly at any of the resorts featured on the
Peak Pass. Add-on seasonal products such as lockers, seasonal kids
programs, and more will also be available at the time of purchase,
allowing guests to shop for all their 2019-20 season needs.
Peak Payment PlanGuests may
purchase any Peak Pass outright or take advantage of Peak Resorts’
convenient $99-down payment plan during the spring pricing window.
With the payment plan, passholders can spread out their purchase
across four equal, monthly payments starting in May 2019. Those
purchasing a Peak Pass with a payment plan will also gain access to
spring skiing and riding for the remainder of the 2018-19
season.
Peak Pass Protection ProgramThe
Peak Pass returns for the 2019-20 season with the popular $40 Peak
Pass Protection Program, which allows passholders to protect their
ski season against injury, illness or relocation, which might keep
them off the slopes. Now in its third year, the Peak Pass
Protection Program’s $40 pricing makes it a valuable offering for
skiers and riders of all ages.
Peak Pass Discount
DiningDiscount Dining cards also return for the 2019-20
season. Peak Passholders can purchase cards with values of up to
$500 for use at dining locations across all Peak Pass resorts. $100
cards include a $10 bonus credit, $250 cards include a $37.50 bonus
credit and $500 cards include a $100 in bonus credit, making these
offerings ideal for the whole family! Hurry, though, because the
offer for discounted Dining Cards ends April 30, 2019.
About Peak ResortsHeadquartered
in Missouri, Peak Resorts is a leading owner and operator of
high-quality, individually branded ski resorts in the U.S. The
company operates 17 ski resorts primarily located in the Northeast,
Mid-Atlantic and Midwest, 16 of which are company owned.
The majority of the resorts are located within
100 miles of major metropolitan markets, including New York City,
Boston, Philadelphia, Baltimore, Washington D.C., Cleveland, and
St. Louis, enabling day and overnight drive accessibility. The
resorts under the company's umbrella offer a breadth of activities,
services and amenities, including skiing, snowboarding, terrain
parks, tubing, dining, lodging, equipment rentals and sales, ski
and snowboard instruction, and mountain biking, golf, and other
summer activities. To learn more, visit the Company’s website at
www.peakresorts.com or follow Peak Resorts on Facebook for resort
updates.
CONTACTS:
MediaJamie StorrsSenior Director of
Communications802-464-4203 or jstorrs@peakresorts.com
Investors:Norberto Aja, Jim Leahy, Joseph
JaffoniJCIR212-835-8500 or skis@jcir.com
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