Oportun Unveils New App and Brand Identity
March 08 2023 - 8:05AM
Oportun Financial Corporation (Nasdaq: OPRT) today revealed its new
brand identity and the launch of a new product experience.
Together, they mark the seamless unification of Oportun and Digit
as a single brand and app that meets Oportun’s members, wherever
they are on their financial journey.
“We are very excited to show our members and partners the new
Oportun,” said Gonzalo Palacio, Oportun’s Chief Marketing Officer.
“We are now one brand and one experience designed to help our
members effortlessly improve their financial health and
resilience.”
The new look and feel of the brand represent Oportun’s promise
to make every member feel more confident, supported and in control
of their finances. The new Oportun brand identity represents a
journey towards financial health and a commitment to helping
members reach their money goals. At its center is a new logo whose
three elements represent Oportun’s members, their money and their
unique financial journey coming together in a full circle.
Available for anyone to download now, Oportun has proven itself
particularly adept at helping people who have been poorly served by
the financial mainstream. Since inception, Oportun has extended
more than $14.7 billion in responsible and affordable loans,
primarily in low- and moderate-income communities, and helped its
members set aside more than $8 billion in savings.
Oportun’s credit-building lending products have helped more than
1 million people to begin establishing a credit history, and in a
time when most Americans do not have enough savings to cover an
unexpected expense of $1,000 or more1 according to Bankrate.com,
Oportun’s neobanking members are proving to be more financially
resilient. Using Oportun’s intelligent savings product, which
understands members’ cash flows and knows how much can be set aside
today, without impacting daily and future spending needs, Oportun
members are setting aside an average of more than $1,800 annually
in savings.
To learn more about the new Oportun brand please visit
oportun.com. The new Oportun mobile app is available in the Apple
App and Google Play stores.
About OportunOportun (Nasdaq: OPRT) is a
digital banking platform that puts its 1.9 million members’
financial goals within reach. With intelligent borrowing, savings,
budgeting, and spending capabilities, Oportun empowers members with
the confidence to build a better financial future. Since inception,
Oportun has provided more than $14.7 billion in responsible and
affordable credit, saved its members more than $2.3 billion in
interest and fees, and helped our neobanking members save an
average of more than $1,800 annually. For more information, visit
Oportun.com.
Investor Contact Dorian Hare(650)
590-4323ir@oportun.com
Media ContactUsher Lieberman(650)
769-9414usher.lieberman@oportun.com
1
https://www.bankrate.com/f/102997/x/fca64133d1/2023-january-fsp-emergency-savings-press-release.pdf
A photo accompanying this announcement is available at
https://www.globenewswire.com/NewsRoom/AttachmentNg/e2659f5d-7d6f-46e4-8944-be76a1e70926
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