LOUISVILLE, Ky., Feb. 23, 2022 /PRNewswire/ -- NXT-ID,
Inc. (NASDAQ: NXTD), provider of personal emergency response
systems (PERS), health communications devices and IoT technology,
today announces the appointment of Sherice
Torres to the company's board of directors. Torres, who
currently serves as the Chief Marketing Officer for Circle Internet
Financial, LLC (Circle), brings nearly 30 years of marketing, brand
management, strategic planning and change management for companies
like Google and Meta (formerly Facebook) to her board role.
NXT-ID is working on reinventing care technology for seniors,
veterans and other loved ones so they can live confidently and
independently at home for as long as possible. The company is
working to bring innovation to the personal emergency response
(PERS) category to provide smarter lifestyle technology and a more
customized user experience.
Torres brings a wealth of marketing knowledge and experience to
NXT-ID as the company strives to transform the PERS sector. Prior
to her executive leadership role with Circle, she served as the
Chief Marketing Officer for Novi, a fintech division of
Meta/Facebook. Torres also held several senior marketing roles at
Google focusing on social responsibility, child and family
products, Google Pay and Google Shopping. She also spent nearly 15
years at Nickelodeon leading teams focused on consumer products,
strategic planning, digital video and paid apps. Torres started her
career in change management with Deloitte Consulting.
Torres is a member of several non-profit organizations focusing
on advancing professional opportunities for women and people of
color. She has been recognized for her leadership and community
service by several organizations including the National Diversity
Council, Black Enterprise Magazine and Crain's Business. Torres
earned an MBA in Marketing & Strategic Planning from
Stanford University and an
undergraduate degree from Harvard
University.
"I'm honored to join NXT-ID's board of directors and look
forward to working with the team to help them grow, evolve and
deliver innovative care technology to improve people's lives," said
Torres. "As Boomers age, we are going to see a huge shift in who
and how people are going to interact with technology. I have no
doubt NXT-ID will be leading the way and developing tech solutions
that will help people feel empowered, connected and safe each
day."
In the U.S.,10,000 people turn 65 every day, and the number of
older adults will double over the next several decades,
representing more than 23% of the population by 2050. PERS will
play a critical role as many people want to age gracefully and live
independently at home for as long as possible.
"We're thrilled to welcome Sherice to our board. Not only is her
background impressive, the insight and ideas she brings to the
table will be extremely valuable as we take NXT-ID into this next
chapter and work to bring important innovation to the industry,"
said Chia-Lin Simmons, NXT-ID's
Chief Executive Officer. "We look forward to having her expertise
as we carry out our mission and vision going forward."
NXT-ID's affordable, reliable emergency response IoT devices
keep over half a million loved ones safe every day. Currently, the
company offers devices that can be used at home (Freedom Alert) or
on-the-go (Guardian 911) allowing people in an emergency to connect
to caretakers and/or call 911.
About NXT-ID
NXT-ID, Inc. (NASDAQ: NXTD) provides personal emergency response
systems (PERS), health communications devices and IoT technologies
to create a connected care platform. The company's devices give
people the ability to receive care at home and confidence to age in
place. LogicMark LLC, a division of NXT-ID, revolutionized the PERS
industry by incorporating two-way voice communication technology
directly into its medical alert pendant and providing this
life-saving technology at a price point that everyday consumers
could afford. NXT-ID's PERS technologies are sold through the
United States Veterans Health Administration and
dealers/distributors. The company was recently awarded a contract
by the U.S. General Services Administration that enables the
company to distribute its products to federal, state and local
governments. For NXT-ID corporate information, contact:
info@nxt-id.com.
Cautionary Statement Regarding Forward Looking
Statements
Statements contained herein that are not based upon current or
historical fact are forward-looking in nature and constitute
forward-looking statements within the meaning of Section 27A of the
Securities Act of 1933, as amended, and Section 21E of the
Securities Exchange Act of 1934, as amended. Such forward-looking
statements reflect NXT-ID's expectations about its future operating
results, performance and opportunities that involve substantial
risks and uncertainties. These statements include but are not
limited to statements regarding NXT-ID's successful execution of
its business strategy. When used herein, the words "anticipate,"
"believe," "estimate," "upcoming," "plan," "target", "intend" and
"expect" and similar expressions, as they relate to NXT-ID or its
management, are intended to identify such forward-looking
statements. These forward-looking statements are based on
information currently available to NXT-ID and are subject to a
number of risks, uncertainties, and other factors that could cause
NXT-ID's actual results, performance, prospects, and opportunities
to differ materially from those expressed in, or implied by, these
forward-looking statements.
Media Contact:
Erica Zeidenberg
Hot Tomato Marketing
erica@hottomato.net
925-518-8159 mobile
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SOURCE NXT-ID, Inc.