- At Dominos, Kennedy held leadership roles in strategy and
insights, loyalty, digital marketing and media, and digital
innovation during nine years of explosive growth for the
brand.
- At Nestle USA, Kennedy
led their Marketing Enablement COE, providing brand building,
creative development, media planning and buying, digital strategy
and experience, and eCommerce marketing support for North American
brands.
BROOMFIELD, Colo., Oct. 30, 2024 /PRNewswire/ -- Noodles
& Company (NASDAQ: NDLS) has appointed Stephen Kennedy as Executive Vice President of
Marketing, starting November 18,
2024, to lead the company's brand strategy and customer
growth initiatives.
"Stephen is a transformational marketing leader with over two
decades of experience driving growth for iconic brands," said
Drew Madsen, CEO at Noodles &
Company. "We're excited to add his expertise in digital innovation
and customer engagement to our team as we deepen our brand
relevance, capture new customers, and drive sustained, profitable
growth."
Kennedy most recently served as Vice President of Growth and
Strategy at Bounteous, where he spearheaded digital strategies that
enhanced brand experiences. At Nestle USA, he led the Marketing Enablement and
Consumer Experience teams, increasing media ROI, social engagement,
and e-commerce sales through data-driven strategies and a
digital-first marketing approach.
At Domino's, Kennedy was pivotal in helping drive record sales
growth for the company. In various leadership roles, he guided the
insights team on successful product launches and promotions,
including Domino's Pan Pizza and the $5.99 Mix and Match deal. Kennedy also
spearheaded the pilot, launch, and management of the award-winning
Piece of the Pie Rewards program, overseeing all owned and paid
digital marketing efforts.
Prior to his time at Domino's, Kennedy worked in brand
strategy and insights at General Motors. He began his career in
marketing at Borders Group Inc. where he managed CRM and loyalty
marketing teams.
Kennedy's accomplishments have contributed to numerous awards
from organizations such as Loyalty 360, The ARF David Ogilvy
Awards, The Effie Awards, The American Advertising Federation, The
In-House Agency Forum, Communication Arts, and Restaurant Business
Tech Accelerator.
Kennedy said, "As I step into the EVP of Marketing role at
Noodles & Company, I'm filled with excitement and a deep sense
of confidence in our future. Noodles & Company is a unique
brand with a powerful legacy, created by inspired team members and
franchisees passionate about bringing Uncommon Goodness to guests.
I'm thrilled to build upon this strength and to lead the marketing
transformation charge. Together, we will amplify our brand
relevance and deepen our connection with guests. With a shared
vision for growth and an unwavering commitment to guests and
franchisees, I'm confident that Noodles best days lie ahead."
About Noodles & Company
Since 1995, Noodles & Company has been serving guests
Uncommon Goodness and noodles your way, with noodles and flavors
you know and love and new ones you're about to discover. From
indulgent Wisconsin Mac & Cheese to craveable Japanese Pan
Noodles, Noodles serves a world of flavor in every bowl. Made up of
more than 450 restaurants and 8,000 passionate team members,
Noodles is dedicated to nourishing and inspiring every guest who
walks through the door. To learn more or find the location nearest
you, visit www.noodles.com.
Contacts:
Investor Relations
investorrelations@noodles.com
Danielle Moore
Press@noodles.com
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SOURCE Noodles & Company