Newegg Revolutionizes Online Shopping with AI-Generated Customer Review Summaries
August 09 2023 - 8:30AM
Business Wire
Newegg Commerce, Inc. (NASDAQ: NEGG), a global e-commerce leader
for technology products, today announced the company is summarizing
customer reviews through artificial intelligence (AI). Using
ChatGPT, Newegg now offers concise summaries of customer reviews on
product pages to empower shoppers to make more informed decisions
quickly and easily.
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Newegg unveiled a new online shopping
feature that uses generative AI to summarize customer product
reviews into brief phrases (called Review Bytes) and a paragraph
(SummaryAI) to improve the customer experience. The website feature
is shown enlarged from a product webpage. (source: Newegg)
Previously, shoppers relied on average product ratings to gauge
customer sentiment. But with ChatGPT, Newegg takes customer reviews
to a new level. After analyzing all reviews, the AI extracts key
terms and phrases to generate concise synopses, called Review
Bytes. The Review Bytes highlight product owners’ opinions of their
likes and dislikes of each product, helping shoppers understand key
aspects without having to read reviews. By clicking on each Review
Byte, customers can access the full reviews from which the
information originated. Additionally, a comprehensive paragraph
summary, called SummaryAI, provides further insights into multiple
customers’ opinions with sentences to elaborate on key points.
For example, if a customer is shopping for a graphics card, they
can find Review Bytes covering pros like installation ease, fan
noise and average temperature benefits and, as a con, coil whine.
The SummaryAI complements these insights with more in-depth
information.
These features are currently available only on Newegg’s desktop
website for products with a minimum number of reviews.
“With Newegg’s deep commitment to leveraging generative AI to
improve the customer experience, offering ChatGPT-powered customer
review summaries is the latest addition of our cutting-edge AI
toolset,” said Andrew Choi, Director of Brand and Website
Experience for Newegg. “The process of analyzing relevant
information to make a purchase decision can be arduous. Viewing
valuable customer feedback efficiently should remove some of the
friction that shoppers encounter.”
To maintain transparency and build trust, ChatGPT-generated
content is clearly labeled by Newegg, ensuring shoppers understand
how it was created and how to access the original product reviews.
ChatGPT analyzes all review commentary and then provides useful
summaries from the user feedback.
Newegg's commitment to enhancing the customer experience through
generative AI continues as the company invests in new AI projects
and expands existing ones. With AI-generated review summaries,
Newegg aims to empower both customers to facilitate better shopping
decisions and manufacturers to understand potential product
improvement opportunities.
About Newegg
Newegg Commerce, Inc. (NASDAQ: NEGG), founded in 2001 and based
in the City of Industry, Calif., near Los Angeles, is a leading
global online retailer for PC hardware, consumer electronics,
gaming peripherals, home appliances, automotive and lifestyle
technology. Newegg also serves businesses’ e-commerce needs with
marketing, supply chain, and technical solutions in a single
platform. For more information, please visit Newegg.com.
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version on businesswire.com: https://www.businesswire.com/news/home/20230809995742/en/
Eric Wein Newegg Commerce Inc. eric.j.wein@newegg.com
Newegg Commerce (NASDAQ:NEGG)
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